Why You Should Be At GRAPH EXPO 14 This September
by Jonathan McGrew, edp Preparing for this year’s GRAPH EXPO got me thinking; in recent years trade shows have been challenged to grow—or at the very least stay the same size. Many shows have suffered the ill fate of declining attendance or, worse yet, shutting down completely. Shows like GRAPH EXPO and their management have […]
Photoshop CC update improves font search and integration
Even though Adobe rolled out new Photoshop features in January of this year, Photoshop CC (Creative Cloud) 2014 just added new updates on several new features, including more flexibility with fonts. Many of our PMC readers are beta testers and may have seen and used these features already, but now they’re now official for your customers […]
New Print Ad Can Keep Track Of Kids At The Beach With App
When I shared my CMYK Manifesto to Re-Think Print in 2014, this is what I was talking about – x1000! Nivea’s “Protection Ad” created by FCB San Paulo contains a detachable bracelet to put on a child… download an app, synch it to the bracelet and ‘viola beach lo-jack! Parents can decide how far junior can wander […]
DAM Equals Dollars For Print
If you follow PMC or my posts with any regularity, you already know my strong belief that “Those who hold the assets, hold the Power!” When it comes to adding revenue generating services, the easiest place to start is looking at what you have, and if you are a Printer one thing you have in […]
Creating Relationships with Personalized Direct Mail
by Randy Hardy As I’ve noted my recent posts, most marketers try to reach their target audience by using multiple marketing channels to get their message through. And while new channels such as mobile and social media are getting a lot of attention, recent studies show that print continues to play an important role in the […]
Case Study: Do Personalized Communications Increase Local Response Rates?
by Randy Hardy In my last post, you learned which aspects are important to consider before starting to use personalized communication in your direct marketing campaigns. You also learned that individualized elements like a PURL or a personalized map help you generate greater attention with your campaigns, which leads to better results and increase your response […]
10 Zen Tips for Mastering User Interfaces
How to Quickly Adjust to Navigation Changes in a Cloud-based Program by Sandy Hubbard, Print Futurist Does this sound familiar? You log into your social media platform, web-to-print portal, contact management system, or any subscription-based cloud service, and — ack! — nothing looks the same. Where there used to be words, there are icons. Everything is smaller and […]
The Key To Personalization Marketing Is Knowing Your Goals
Bringing Personalization Into Your Campaigns by Randy Hardy You’ve listened to the experts and realize how important personalization is to your marketing campaigns. You have the technology, and know that with relatively simple data you can add personalization to your campaign. Before you start to use personalization, you need to put some thought into how personalization […]
Meet Jim Raffel, CEO Of ColorMetrix And Renaissance Road Warrior!
As promised in my LinkedIn group, this year I am going to share a lot of information from, and about our community through PrintMediaCentr. There is no better way to kick this off than to introduce you all to Jim Raffel. I met Jim in person at SGIA Expo 11, (here is video proof) and […]
The Power And Challenges Of Personalized Marketing Communications
by Randy Hardy Are You Talking to Me? Anyone involved in marketing today knows that to get heard by your audience, you need to deliver a personalized message that speaks directly to them. Personalization has been proven to improve response rates and create a greater connection with the recipient. Printed personalized direct mail pieces […]
Turn GIF's Into Cards Using Lenticular Printing At Gifpop!
Starting last year there was an explosion of creating and sharing animated GIF’s online. Recognizing the trend, and acknowledging that ONLY being able to share through digital media was limiting, Gifpop! was born as a way to bring this art form into the real world using Lenticular Printing! The system is simple – you upload […]
#Print13 2013 MUST SEE 'EMS Winners Are In!
Congrats to all – but especially our Printerverse Partners Enfocus, Xerox, Ricoh and AccuZip!! The following products have been recognized as the MUST SEE ’EMS at PRINT 13: Sales and Order EntryEFI – EFI IQuoteHybrid Software—Hybrid Software FaceliftKonica Minolta Business Solutions U.S.A. – EngageIT Automation Prepress and PremediaCGS – IC3D SuiteEnfocus – Enfocus Connect ALLGMG Americas – GMG ProductionSuite 2.0Recosoft Corporation – PDF2ID Enterprise 2012 […]