Philadelphia Newspaper Adds Augmented Reality via iPad App
The author makes a great point in reference to marketing technology: there is a time and place for everything. Like with QR codes on highway billboards and other poor executions that also added little or no value to the audience, is it of any value to use an iPAD to enhance newspaper content when you […]
NFC Technology is the New QR Code
When the NFC buzz started a few years back, I was all excited since like many I was having bad experiences with QR codes and was hoping something “better” would come along. When this tech did, it was limited in use for mobile payments, but some very smart marketing people jumped on it and saw possibilities […]
Bloomingdale’s Kinect Change Room Helps You Find The Perfect Pair Of Jeans
Attention Adriene Maloof (who I love): Forget your in-home tanning booth and spa, VIRTUAL SHOPPING PODS are coming to a Beverly Hills Mansion near you soon! Be the first in your private gated community to host a virtual fitting room room experience without leaving the comfort of your 60,000 square foot mansion! Sure this one […]
Steering the Dreamer to the Dealer – And Perhaps the Printer?
It’s Friday so I admit the thought I just had after reading this article MIGHT be a bit out there, but using myself and my online behavior as a focus group of one, it also could possibly be a cool idea… so here it goes… I have many times, spent more time than I had […]
PMC's Documobi Webinar Replay is now available!
Please feel free to share this Webinar Replay with your contacts and embed this video on your websites!
PMC's Documobi Webinar: The Recap
Thanks to all of the 250ish attendees on the Documobi webinar Wed Jan 11th, and to the other 200 that registered but couldn’t make it! That is a pretty big response in webinar terms and it gives us some good street cred to bring more cool stuff to you as the year goes on! So […]
RIT Study on VDP Now Available
Jeanette Bredsten is a member of my LinkedIn Group Print Production Professionals and Graduate Student, School of Print Media, at the Rochester Institute of Technology. She, along with Patricia A. Sorce, PH.D, have completed a study on VDP. Jeanette wrote “The survey-based study investigated the amount of personalized print produced by printing companies in Europe, the challenges these printers are facing […]
Concept Digital Vending Machine With Facial Recognition
A vending machine prototype is being developed by Sanden, Okaya Electronics and Intel. The 65in HD display window attracts your attention with animations, the camera gives you the once-over when you step close, then targets you with ads based on your ‘physical attributes’. via Concept Vending Machine With See-through Display | Adverblog. Related articles The Vending […]
How to avoid malware hiding behind QR codes
It’s always only a matter of time before the spammers and hackers show up to the party, and the holiday season is a perfect time to to sabotage genuine marketing efforts with mass consumption on all levels in full force. NetSecurity.org has provided some helpful tips to guard against such efforts pertaining to scanning QR […]
Can Personalized Ads Save Magazines?
Those who HAVE the data, know how to MANAGE and can use it CREATIVELY… will win!!! by Lucia Moses Some Popular Mechanics subscribers got something extra with their November issues. The issue was bundled with an outsert from Hewlett-Packard that greeted them by name and showed a scene specific to their hometown. Inside the issue was a […]
Need Holiday Gift Ideas? Walmart And Facebook Have An App For That!
Just a warning that my Facebook status updates will now included phrases such as “if only I had an iPad2” and “1200 thread count Egyptian cotton sheets.” Walmart Unleashes Facebook App to Find Gifts People Want By: Jack Neff Searching online wish lists, guessing or just directly asking people what they want as gifts is so […]
Photoshop or Photo Not?
by Sandy Hubbard, Print Futurist For years, newsrooms have had rules about digital alternations. Photo journalists who edited items out of shots — with only the most honorable artistic intentions — were shown the door for misrepresenting reality. Now, it may be that fashion advertising and celebrity entertainment “news” are heading in a similar direction. […]
