8 Ways Printers Can Benefit From Email Automation
You may be using email as part of your marketing toolkit, but are you using automation tools that make life easier for printers? Many printers shy away from setting up email automation due to the time required for setup. However, while there’s work on the front end, the time-saving benefits are enormous and make your […]
drupa next age: Platform for Networking and New Business
The special area drupa next age (dna) sets the scene for newcomers and young talents from the print and packaging sector in a targeted manner. With Deborah Corn and Frank Tueckmantel, drupa has enlisted two strong partners with longstanding industry expertise for organizing and designing this show-in-show for cross-sectional technologies. Big ideas, small […]
High-Speed Digital Print and Finishing at Hunkeler Innovation Days 2023
This international print industry event showcases innovations and further developments in high-speed digital print and finishing HUNKELER INNOVATION DAYS FEBRUARY 27 – MARCH 2, 2023 • LUCERNE, SWITZERLAND Learn more here HUNKELER LONG AND PROSPER! Deborah Corn is the Intergalactic Ambassador to the Printerverse at Print Media Centr, a Print Buyerologist, international industry speaker and […]
Equality, Technology, and HERstory
Happy Women’s Print HERstory Month to one and all! Of course, this print-centered initiative occurs alongside Women’s History Month, marked throughout March each year to celebrate women’s accomplishments and highlight women’s issues. Unfortunately, here in the UK specifically and I suspect elsewhere, the main news stories at the moment are emphasising how challenging and dangerous […]
Remote Control: Cybersecurity and Working From Home
We’re all getting used to the ways in which COVID has changed our working lives. Dealing with restless children, tolerating loud roommates, Zoom fatigue, spouse fatigue, eating the same lunch again fatigue – the list goes on. These challenges are painfully present, but cybersecurity vulnerabilities, while closer to the bottom of your day-to-day worry list, […]
Print, Technology and the Circular Economy
At the onset of the COVID-19 pandemic, some lauded a positive of the widespread virus – a win for sustainability, a chance for our natural habitat to ‘heal’ as people stayed home, factories closed their doors, cars stayed off the roads, and flights were grounded. However, on the other side of the coin, the pandemic […]
How to Invest in Marketing for Short and Long Term Results
When you or your clients plan how to spend marketing dollars a decision needs to be made whether to spend for short-term results or long-term results. If most, or all, of the marketing budget, is spent on short-term results you’re being reactive and you’ll need to continually spend to get the same results. If investments […]
Do You Have Any Magic Under Your Workflow?
Workflow is part of the business infrastructure, part of the supply chain, and a key element to production. It’s art and science working together to create tangible printed products that are acceptable in quality to the client. As integral to the print product as it is, workflow suffers as a second-class citizen in many print […]
Color Management: The Intersection of Technology and Intent
The Printerverse at Print 18 was a resounding success. Our panels, interviews and events were attended by almost 2000 print pros, with a few hundred more watching from home around the planet via YouTube and Facebook. More than 6000 minutes of programming was watched live. If you missed any of our broadcasts the replays are here […]
Training the Next Generation of Workflow Wizards
Across the years of doing workflow reviews and assessments one question comes up frequently: Where is the next generation of workflow specialist? It’s a good question. It is often followed by: Can I train someone to be my workflow expert? The answers are related. It is likely that your best candidate for your next generation […]
The Workflow Wizardry of Web2Print!
While explaining why so many of you are workflow magicians, last month we looked at preflighting and the magic it brings to a workflow. This time the topic is web-to-print. Web-2-Print is not the answer to every print providers dreams. Setting up a web-to-print storefront is not a guarantee that you will find new customers, […]
You Are a Print Workflow Magician! Here is How I Know!
In my last post, I said that not all document composition engines or word processing products or even creative layout solutions produce optimized PDF. Some PDF is slim but might be missing elements that make it easier for the Digital Front End (DFE) of your printer to turn into print. Some PDF is heavier – […]
