by Deborah Corn | #PrintSales, Buyers, Featured, Marketing, Operations, Print Buying, Print Sales, Print Services, Sales, Tips, Trends
Imagine having to drive 45 minutes for a haircut, or to get clothing altered. Imagine no malls or shopping centers to stroll through on a rainy Sunday. Imagine no family-owned restaurants to bring out of town guests, no local bars to watch the big game, no local small...
by Sandy Hubbard | Newsletter, Print & Digital, Printers, Tips
A printer came to me with a dilemma. One of his customers wanted to buy his family printing business and turn it into an in-house print-design department. Having the only print shop in his small town, he felt a responsibility to stay independent and serve the...
by Sandy Hubbard | Sales, Tips
Is it possible to get new customers in this topsy turvy time? Here’s a story about a little kid who not only did it but created a winning nine-point formula. My son, Nate, was nine years old when I was laid off from my corporate publishing job. The business had not...
by Tod Cordill | Digital Marketing, Marketing, Print & Digital, Print Sales, Tips
COVID-19 has brought us the future of digital marketing even faster than the rapid pace we were experiencing. These changes are not something we can wait out until things return to business-as-usual. This month I’ve looked at current trends and how a commercial...
by Tod Cordill | Marketing, Operations, Print Sales, Print Services, Sales, Tips
Change. Heraclitus, an ancient Greek philosopher, is credited with saying “The only constant in life is change.” While this is generally considered true, particularly in these technology-infused times, change is not constant. It sometimes comes in disruptive leaps and...
by Kelly Mallozzi | Print Sales, Sales, Tips
In the eternally wise words of The Fresh Prince of Bel Air… “Now this is a story all about how my life got flipped-turned upside down.” (Thank you https://www.azlyrics.com/) There is no other way to say this than that we are living in strange and challenging times....
by Tod Cordill | Marketing, Print Sales, Sales, Tips
In 1989 fax machines were state of the art communications. America Online was still in its early years. Batman was playing in the movie theaters, rejuvenating the superhero genre and reestablishing the Batman brand. Tiananmen Square and the Berlin Wall were in the...
by Tod Cordill | Marketing, Print Sales, Tips
Trust. It’s a big topic in the marketing world right now. Google search on brand or marketing trust or “brand trust” and “marketing trust” over the past few months and you’ll see articles in websites like Forbes, AdAge, TechCrunch, Business2Community, and Social Media...
by PMC Blog | Marketing, Operations, Print Sales, Sales, Tips
Guest post by Kenneth Theriot, TheRiot Agency We bet you know your overall sales targets and marketing themes. But does your marketing team know what the sales team is up to, and vice versa? Picture this: A global print and packaging company has a robust team of sales...
by Kelly Mallozzi | Education, Marketing, Operations, Print Sales, Print Services, Project Peacock, Tips, Training
I just flew back from Chicago and the last ever Print show (sigh) and boy are my arms tired. That’s a Dad joke for those who don’t know. I spend a good lot of my time creating new and hopefully valuable content for the print industry as it relates to sales and...
by Karis Copp | #PMCpodcasts, #PrintSales, Blogging, Buyers, Education, Marketing, Podcast, Print Buying, Print Media Centr, Printers, Sales, Tips, Tools, Training
This PMC podcast travels over to my side of the pond to hear from Matthew Parker, print consultant and founder of the website profitableprintrelationships.com. Matthew was a print buyer himself for 20 years, working for a variety of organisations before striking out...
by Deborah Corn | Featured, Marketing, Millennials, Operations, Print Media, Print Sales, Print Services, Sales, Tips
In 2019, Millennials (23-38 years old) will take over the earth as the largest living adult generation projected to number 73 million, according to the Pew Research Center. Over 85% of Millennials correlate their purchasing decisions to RESPONSIBLE EFFORTS a company...
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