by Deborah Corn | #PrintSales, #ProjectPeacock, Buyers, Customer Communication, Direct Mail, Featured, Marketing, Print Buying, Print Media, Print Sales, Print Services, Project Peacock, Tips
Even with Americans being vaccinated at an astonishing pace, we are not out of the woods regarding businesses reopening and people returning to offices. As a matter of fact, some companies are choosing to give up the brick and mortar and panoramic views from office...
by Sandy Hubbard | Marketing, Print Sales, Sales, Tips
No matter what’s going on in the economy, there’s money to be made for printers who can get in the door with real estate brokers. To sell deeply and profitably, you must develop relationships and earn a seat at the project planning table. To do that, you need to work...
by Deborah Corn | Customer Communication, Featured, Future of Print, Marketing, Operations, Print Buying, Print Media, Print Sales, Print Services, Printerverse, Sales, Tips
Greetings Citizens of the Printerverse and welcome to a New Year! It is a new year, right? The calendar has changed but, in many ways, it feels like 2020 is still lingering. This annual post has traditionally focused on what is in front of us, but honestly, there is...
by Pat McGrew | #PrintSampleTV, Buyers, Creative, Customer Communication, Design, Marketing, Print Buying, Print Sales, Sales, Tips
Over the decades I’ve developed a love affair with print samples. It started back in high school when I worked in a print shop that had been in business since the 1700s. We ran a web press in house, though the newspapers were done over at Princeton Packet. Promotional...
by Karis Copp | Data, Marketing, Operations, Tips, Trends, Uncategorized
What comes to mind when I say ‘influencer’? It might be impossibly perfect people in designer gear on Instagram, gamers racking up millions of views on YouTube, business thought leaders who represent brands and organisations at corporate events – the list goes on,...
by Deborah Corn | #PrintSales, Buyers, Featured, Marketing, Operations, Print Buying, Print Sales, Print Services, Sales, Tips, Trends
Imagine having to drive 45 minutes for a haircut, or to get clothing altered. Imagine no malls or shopping centers to stroll through on a rainy Sunday. Imagine no family-owned restaurants to bring out of town guests, no local bars to watch the big game, no local small...
by Sandy Hubbard | Print & Digital, Printers, Tips
A printer came to me with a dilemma. One of his customers wanted to buy his family printing business and turn it into an in-house print-design department. Having the only print shop in his small town, he felt a responsibility to stay independent and serve the...
by Sandy Hubbard | Sales, Tips
Is it possible to get new customers in this topsy-turvy time? Here’s a story about a little kid who not only did it but created a winning nine-point formula. My son, Nate, was nine years old when I was laid off from my corporate publishing job. The business had not...
by Tod Cordill | Digital Marketing, Marketing, Print & Digital, Print Sales, Tips
COVID-19 has brought us the future of digital marketing even faster than the rapid pace we were experiencing. These changes are not something we can wait out until things return to business-as-usual. This month I’ve looked at 2020 marketing trends and how a commercial...
by Sandy Hubbard | Print Sales, Sales, Tips
Just for fun, I get together with copywriters, speechwriters, ghostwriters, and all kinds of cool writer types. We practice persuasive writing as a group. We use games, prompts, and timed sessions to keep ourselves “fit.” Quick and confident writing. Sounds good,...
by Tod Cordill | Marketing, Operations, Print Sales, Print Services, Sales, Tips
Change. Heraclitus, an ancient Greek philosopher, is credited with saying “The only constant in life is change.” While this is generally considered true, particularly in these technology-infused times, change is not constant. It sometimes comes in disruptive leaps and...
by Kelly Mallozzi | Print Sales, Sales, Tips
In the eternally wise words of The Fresh Prince of Bel Air… “Now this is a story all about how my life got flipped-turned upside down.” (Thank you https://www.azlyrics.com/) There is no other way to say this than that we are living in strange and challenging times....
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