by Deborah Corn | Customer Communication, Featured, Future of Print, Marketing, Operations, Print Buying, Print Media, Print Sales, Print Services, Printerverse, Sales, Tips
Greetings Citizens of the Printerverse and welcome to a New Year! It is a new year, right? The calendar has changed but, in many ways, it feels like 2020 is still lingering. This annual post has traditionally focused on what is in front of us, but honestly, there is...
by Pat McGrew | #PrintSampleTV, Buyers, Creative, Customer Communication, Design, Marketing, Print Buying, Print Sales, Sales, Tips
Over the decades I’ve developed a love affair with print samples. It started back in high school when I worked in a print shop that had been in business since the 1700s. We ran a web press in house, though the newspapers were done over at Princeton Packet. Promotional...
by Karis Copp | Data, Marketing, Operations, Tips, Trends, Uncategorized
What comes to mind when I say ‘influencer’? It might be impossibly perfect people in designer gear on Instagram, gamers racking up millions of views on YouTube, business thought leaders who represent brands and organisations at corporate events – the list goes on,...
by Deborah Corn | #PrintSales, Buyers, Featured, Marketing, Operations, Print Buying, Print Sales, Print Services, Sales, Tips, Trends
Imagine having to drive 45 minutes for a haircut, or to get clothing altered. Imagine no malls or shopping centers to stroll through on a rainy Sunday. Imagine no family-owned restaurants to bring out of town guests, no local bars to watch the big game, no local small...
by Sandy Hubbard | Print & Digital, Printers, Tips
A printer came to me with a dilemma. One of his customers wanted to buy his family printing business and turn it into an in-house print-design department. Having the only print shop in his small town, he felt a responsibility to stay independent and serve the...
by Sandy Hubbard | Sales, Tips
Is it possible to get new customers in this topsy turvy time? Here’s a story about a little kid who not only did it but created a winning nine-point formula. My son, Nate, was nine years old when I was laid off from my corporate publishing job. The business had not...
by Tod Cordill | Digital Marketing, Marketing, Print & Digital, Print Sales, Tips
COVID-19 has brought us the future of digital marketing even faster than the rapid pace we were experiencing. These changes are not something we can wait out until things return to business-as-usual. This month I’ve looked at current trends and how a commercial...
by Tod Cordill | Marketing, Operations, Print Sales, Print Services, Sales, Tips
Change. Heraclitus, an ancient Greek philosopher, is credited with saying “The only constant in life is change.” While this is generally considered true, particularly in these technology-infused times, change is not constant. It sometimes comes in disruptive leaps and...
by Kelly Mallozzi | Print Sales, Sales, Tips
In the eternally wise words of The Fresh Prince of Bel Air… “Now this is a story all about how my life got flipped-turned upside down.” (Thank you https://www.azlyrics.com/) There is no other way to say this than that we are living in strange and challenging times....
by Tod Cordill | Marketing, Print Sales, Sales, Tips
In 1989 fax machines were state of the art communications. America Online was still in its early years. Batman was playing in the movie theaters, rejuvenating the superhero genre and reestablishing the Batman brand. Tiananmen Square and the Berlin Wall were in the...
by Tod Cordill | Marketing, Print Sales, Tips
Trust. It’s a big topic in the marketing world right now. Google search on brand or marketing trust or “brand trust” and “marketing trust” over the past few months and you’ll see articles in websites like Forbes, AdAge, TechCrunch, Business2Community, and Social Media...
by PMC Blog | Marketing, Operations, Print Sales, Sales, Tips
Guest post by Kenneth Theriot, TheRiot Agency We bet you know your overall sales targets and marketing themes. But does your marketing team know what the sales team is up to, and vice versa? Picture this: A global print and packaging company has a robust team of sales...
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