Authenticity for brand, personal, and print business messaging has become more important than ever. Whether it's in...
Authenticity Matters in Brand, Print Business and Personal Messaging
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Five Signs You are a Print Junkie – 2023 Edition
Do you see print everywhere? Do you count down the days until the new printing press or finishing equipment arrives at...
2023 CMYK Manifesto: Disrupt, Disclose, Do Better
Greetings Citizens of the Printerverse and welcome to a New Year! For the first time in 3 years, it feels like an...
5 Tips to Combat Post-Holiday Work Blues for Organizational Productivity
The new year is meant to be a time of renewed purpose and energy but, in reality, it can be overwhelming catching up...
Prospect These Verticals Now for 3rd Quarter Success
Even with Americans being vaccinated at an astonishing pace, we are not out of the woods regarding businesses...
How to Sell Print to the Real Estate Industry
No matter what’s going on in the economy, there’s money to be made for printers who can get in the door with real...
2021 CMYK MANIFESTO: REFLECT, RELEASE, RECOVER and REBOUND
Greetings Citizens of the Printerverse and welcome to a New Year! It is a new year, right? The calendar has changed...
Print Samples! Let’s Get Started!
Over the decades I’ve developed a love affair with print samples. It started back in high school when I worked in a...
Comms 2021: Employee Ambassadors and Data-Driven Culture
What comes to mind when I say ‘influencer’? It might be impossibly perfect people in designer gear on Instagram,...
Three Ideas for Prospecting Print Sales in 2021
Imagine having to drive 45 minutes for a haircut, or to get clothing altered. Imagine no malls or shopping centers to...
How to Make Business Decisions for a Wonderful Life
A printer came to me with a dilemma. One of his customers wanted to buy his family printing business and turn it into...
9 Tips on How to Get New Customers From a Nine-Year-Old!
Is it possible to get new customers in this topsy-turvy time? Here’s a story about a little kid who not only did it...
2020 Marketing Trends to Watch For Print Business Growth
COVID-19 has brought us the future of digital marketing even faster than the rapid pace we were experiencing. These...
Buckle Down and Write for Crisp Communication
Just for fun, I get together with copywriters, speechwriters, ghostwriters, and all kinds of cool writer types. We...
Are You Effectively Communicating To Your Customers During A Crisis?
Change. Heraclitus, an ancient Greek philosopher, is credited with saying “The only constant in life is change.” While...
Working From Home With Kids | #WFHWK
In the eternally wise words of The Fresh Prince of Bel Air… “Now this is a story all about how my life got...
Are You Selling Print Like It’s 1989?
In 1989 fax machines were state of the art communications. America Online was still in its early years. Batman was...
Earning Trust is a Marketing Imperative
Trust. It’s a big topic in the marketing world right now. Google search on brand or marketing trust or “brand trust”...
How Well Do You Know Your Sales and Marketing Goals?
Guest post by Kenneth Theriot, TheRiot Agency We bet you know your overall sales targets and marketing themes. But...
Print Industry Education: Whose Job is it Anyway?
I just flew back from Chicago and the last ever Print show (sigh) and boy are my arms tired. That’s a Dad joke for...
Profitable Print Relationships with Print Champion Matthew Parker
This PMC podcast travels over to my side of the pond to hear from Matthew Parker, print consultant and founder of the...
Champion a Cause to Win Hearts, Loyalty, and New Print Customers
In 2019, Millennials (23-38 years old) will take over the earth as the largest living adult generation projected to...
Is Collaboration Lacking in Your Workplace?
As I was doing my usual Tuesday morning social media audits ( translation: spending time on LinkedIn and Twitter...
Dear Men: How to Be a True Ally to a Woman at Work
Being that it is Women’s History Month, and we are celebrating Women’s Print HERstory month all month long at Girls...
Every Picture Sells Your Story, Don’t It?
One of the best side-effects of hosting #PrintChat is the ability to see patterns in the chatters responses over time....
When it Comes to Email Marketing, Set a Date With Customers
Email marketing falls into two basic categories: calendar-based or behavior based. Calendar based emails are sent...
How to Send Cold Emails Without Being Clueless
Over the years I have designed very successful cold email campaigns that converted in the double digits. I’m not...
Five Gifts You Can Give RIGHT NOW That Won’t Cost You a Penny
Yes, that’s right. It’s holiday and year-end time; a time when bloggers the world over dig deep into their creative...
Project Peacock Peeks: Applications with Canon Solutions America
https://youtu.be/yOimy9mVDwQ See some of the print possibilities with inkjet presses from Canon Solutions America....
Five Important Questions To Ask Print Customers About Their Customers
In the previous Five Questions That Identify Print Solutions article we discussed the Awareness to Revenue process and...
The Rules of Attraction: Compelling the Next Generation of Print Stars
One of the main focal points of Print’18, held 2 weeks ago in Chicago, was THE NEXT GENERATION. Much energy and...
Three Things You MUST Do After a Trade Show
Whether you attend one trade show a year or ride the wave of many print-related events, there are three things...
Five Questions That Identify Print Solutions
Customers care about themselves and their biggest problems. Talking about the services you provide is just background...
Back to School Can Be a Fresh Start for You, TOO!
In the next three weeks, my 4 kids will be going back to school. They will get a fresh set of supplies, get a new...
Your Clients are Hungry. What Are you Feeding Them Besides Sales?
I was fortunate enough to get to attend a recent Project Peacock event in NYC earlier this month and I have a whole...
Trade Show Exhibiting 101: F as in FREIGHT
In my last post, I talked about drayage. What it is, how to calculate your drayage budget, and some of the in’s and...
The Significant Cost of Outsourcing In-House Print Buyers
Among all the useless, and often industry self-generated questions of print relevance is a related topic that doesn’t...
To Get Ahead in Print, Choose Wisely and Surround Yourself with Excellence
Motivational speaker Jim Rohn is quoted as saying we are the average of the five people we spend the most time with....
The Magic of Digital Front Ends in Your Workflow!
Last summer in this blog the topic of the magic inside your Digital Front End took position front and center. The idea...
12 Tips and Tools For Becoming a Successful and Prepared Print Professional
We increase our odds of being successful when we're prepared. The right tools make a difference when you are a recent...
Tales From The Trail: #ProjectPeacock Saddles Up for Digital Print in Austin, Texas
After successful meetings in 2017 with over 300 professional print buyers and creatives in NYC, Chicago, and the San...
Do You Smell What I Smell? Clean Up Stinky Data, Stat!
If you are using your customer's stinky old data and mail lists for email or print-to-mail campaigns... PLEASE DON'T!...
Trade Show Exhibiting 101: Unboxing Your Exhibitor Kit
Ahhh, who doesn’t love getting brand-new stationary products? A new package of markers or a shiny new notebook - these...
Cannabusiness: Getting HIGH on The Print Supply
Marijuana is Big Business. Thirty states and the District of Columbia currently have laws broadly legalizing marijuana...
Trade Show Exhibiting 101: Prioritize Your List
Welcome to March. This is a great time of year – one of my favorites. Everything is starting to come back to life...
Review. Relate. Release. Off You Go 2017!
Historians will surely count 2017 as part of the “Dumpster Fire” era, but putting aside the future’s inevitable...
5 Things Printers Need to Keep an Eye on to Kick A$$ in 2018
Halloween is just barely over, but you would never know it by looking around my house. There is still so much candy...
You Have WHAT on Your Bookshelf?
Books. From the time we’re babies, they surround us, with their bright pictures, big words and thick cardboard pages...
When it Comes to Marketing, The “I’s” Have It!
Individualization is the first of my I’s – the most important part about any relationship in business and life is to...
How Many Printers Does It Take to Print a Light Bulb?
Q: How many Printers does it take to print a light bulb? A: You don’t know, you don't print light bulbs... right?...
The Day the Workflow Stood Still
The print hardware often gets the blame when there is a shop slowdown. Misfeeds, wrong stock loaded, paper transport...
2017 Survey Says: Print Buyers Need Time and Have Money
Greetings Citizens of the Printerverse! This post is about results from my 2017 Print Buyer Survey. The survey...
5 Ways to Interact With Clients and Sales Prospects Outside of Their Office
For as far back as I can remember, I almost always met clients and prospects in their offices. It just seemed to be...
Order Up! 3 Ways to Serve Fresh Digital Print to Local Restaurants
I recently spent some time with HP at Interpack 17 in Germany (watch the videos!). As usual they had a plethora of...
Forget Winter, Earth Day Is Coming. Prepare for the Paper Battle!
Greetings tree killers. Oh, you don’t believe you’re still considered a tree killer? You rock your FSC seal and use...
Let’s Talk About Ted Talks
Unless you have been living under a great big boulder for the last several years, you have probably heard of Ted...
2017 Print Buyer Survey Says: When it Comes to Driving Print Sales, Stay in Your Lane
Greetings Citizens of the Printerverse! As promised in my post last month I will be rolling out results from my 2017...
For Sales and Career Success Try An Optimists’ Mantra
Scarcity: A noun meaning the state of being scarce or in short supply; shortage. Abundance: A noun meaning a very...
Color, Quality and Consistency: 2017 Print Buyer Survey Results Are In
For the past two years I have sent out some poignant questions to the print buying community with two goals in mind;...
Zen, Motorcycles, and Creating the Perfect Environment for Sales Success
One of my most proud literary accomplishments of the past several years is getting through “Zen and the Art of...
2017 CMYK Manifesto: Custom Customer Convenience and Communications
The following topics are over and done with in 2017: Name Change Rage! Print is a five-letter word, treated by our...
The Wizarding World of Workflow
Welcome to 2017! It’s a new year full of options and opportunity. If you are a print professional it’s time to become...
Sowing the Seeds of… Love and Growth and Profit and All Things Great in 2017
Yep – I am a child of the 70s and 80s. And yep – I am music obsessed. And nope – I’m not sorry. As I sat down to write...
Take Advantage of Holiday Giving Spirit for Meaningful Customer Feedback
One of the reasons I enjoy this time of year is that people tend to be nicer – even if they are faking it on the...
11 Tips For Turning Dabblers and Drifters into Marketing Do-ers
Do you do a little of this and a little of that in social media, email marketing, print, direct mail, and blogging? Do...
Election 2016: And The Loser Is YOU And Social Media
We have all heard that politics and religion should be avoided as dinner and social media conversation, yet these last...
Game of Sales: Winning And Losing With Grace
There are so many moments in sales that feel like a game. And in most games, somebody wins and somebody loses. Whether...
When Interrupting Prospects Pick The Right WHY And HOW
When building an integrated marketing campaign, it's vital to focus on WHY you are communicating with prospects and...
What Comes After The Election? The Holidays!
Hi! I’m Chloe! If the numbers are accurate, half of you are happy with the election results at the national level and...
5 Facebook Pages To Visit When You Need Inspiration
No one can feel upbeat and positive 100% of the time. And I am no exception. While I pride myself on being a very...
[VIDEO] The drupa Effect: What’s Next Is Now
This panel focuses on all things drupa – what Alliance partners showed, what they saw, and what the print community...
[VIDEO] Social Climbing: Reaching The Top One Share At A Time
This panel focuses on social media as a collaborative channel for education, marketing, sales and communication with...
[VIDEO] Print Ninja Warrior: Adapting To The New Game
Print Ninja Warrior: Adapting To The New Game This panel focuses on the state of the industry, the equipment and...
[VIDEO] National Girls Who Print Day Girlie Award and Mentor Panel 2016
National Girls Who Print Day Welcome and Girlie Award Presentation Who won the Girlie Award this year? You’ll find out...
[VIDEO] Vini, Vidi, Varnish: Conquering The Art Of Finishing
This panel focuses on all aspects of finishing and provide thought leadership on where the industry is...
[VIDEO] Cleansing Your Palette: The Fresh Taste Of Color
This panel focuses on specialty inks, creative color use, and color management across multiple devices and...
The Word I Am Eliminating From My Sales Vocabulary
“You don't need to be better than anyone else you just need to be better than you used to be” In his mega-best-seller...
What the NFL Can Teach us About Covering a Big Event on Social Media
If you read my article last month then you know that I am gearing up for my first ever GRAPH EXPO. As I mentioned...
Take a Cue From The Olympics and Share Your Backstory for Success
EVERYONE loves a good backstory whether it’s a rag to riches journey, or overcoming the hardships, struggles and...
Preparing For Winter Print Sales – Animal Style
Right now you are roasting in your own special August style of H E Double Hockey Sticks, and winter is probably the...
What Are Your Olympic Printing Events?
Hi! I’m Chloe! I can’t help admiring all of the Olympic athletes in Rio. They have passion and dedication, and they...
Turn Summer Friday’s Into Win/Win Days With Your Customers
I was recently elected to the Board of The Advertising Production Club of NYC (yes WOW, I know!) which has brought me...
The Sales Guy Might Not Be as Smart as He Thinks He Is
Hi! I’m Chloe! I just had the most annoying experience, and I think you might have had it without knowing it. Because...
#UKvUSA: Do Print Buyers Care About Social Media
Welcome to #UKvUSA - my monthly blogging duel with TEAM UK’s Matthew Parker. If you have been following along you can...
Are You Creating Meaningful Experiences For Your Followers On Social Media?
Is it possible that you are not connecting with your audience in a way that is meaningful to them? If you feel like...
#UKvUSA: What Investments Matter to Print Buyers?
Welcome to my monthly blogging duel with TEAM UK’s Matthew Parker. If you have been following along you can skip right...
5 Simple Ways to Manage drupa Information Overload
It’s 14 days before drupa, the largest print fair in the world, opens their doors to welcome all citizens of the...
How to Incorporate MORE Video In Your Social Media Marketing
As marketers we have to consider the world that we live in. With smart phones, tablets, high def monitors people are...
The Exquisite Agony of the Easily Distracted Mind
With everything I am trying to balance in my life right now, it was hard for me to start writing this piece, (true...
#UKvUSA: Stop The Presses!
Welcome to my monthly blogging duel with TEAM UK’s Matthew Parker. If you have been following along you can skip right...
3 Reasons to Celebrate Print This Earth Day
Earth Day 2016 (April 22) is nearly upon us, and maybe I’m crazy, but Earth Day has always been one of my favorite...
Web to Print Solutions Benched by New Tech
Guest Post by Alex Almada, Propago YES, we offer the services to help you, but this post is not about that. This post...
3 Ways Your Company Can Avoid a LinkedIn Level Disaster
Social media is one of the most powerful tools people have at their disposal, and when it comes to the professional...
15 Content Ideas for Your Printing Blog
Starting a blog can be intimidating. Finding the time to sit and write can seem impossible. And when you finally DO...
Don’t You DARE Tell Me I’m Lucky!
In this, the best of all months, because it contains my absolute favorite holiday of all time (ST.PATRICK’S DAY), I...
5 Ways to Leverage Your Personal Brand With Print
Developing a personal brand has always mattered, because reputations and referrals have always been a cornerstone of...
#UKvUSA: Does Your Teamwork, Work
Welcome to my monthly blogging duel with TEAM UK’s Matthew Parker. If you have been following along you can skip right...
Print Media Centr, Domtar Paper and Avanti to present Pre-Conference Program at Xploration® 16
The Ultimate Marketing Workshop for Printers: Solid Strategies for Sales Success Xplor International, the worldwide...
Partner Pre-Nups Ensure Easy Break-Ups
At a recent #PrintChat I presented questions for the topic of “Moving Mayhem” (see chat questions, stats and replay...
No, No, No, No! Black Typewriter Font – Just No!
Hi! I’m Chloe! I just got back from a trip and did my usual scan of the mail, and someone sent me, in 2016, a DM piece...
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