In the eternally wise words of The Fresh Prince of Bel Air… “Now this is a story all about how my life got flipped-turned upside down.” (Thank you https://www.azlyrics.com/) There is no other way to say this than that we are living in strange and challenging times....
In 1989 fax machines were state of the art communications. America Online was still in its early years. Batman was playing in the movie theaters, rejuvenating the superhero genre and reestablishing the Batman brand. Tiananmen Square and the Berlin Wall were in the...
Trust. It’s a big topic in the marketing world right now. Google search on brand or marketing trust or “brand trust” and “marketing trust” over the past few months and you’ll see articles in websites like Forbes, AdAge, TechCrunch, Business2Community, and Social Media...
Guest post by Kenneth Theriot, TheRiot Agency We bet you know your overall sales targets and marketing themes. But does your marketing team know what the sales team is up to, and vice versa? Picture this: A global print and packaging company has a robust team of sales...
I just flew back from Chicago and the last ever Print show (sigh) and boy are my arms tired. That’s a Dad joke for those who don’t know. I spend a good lot of my time creating new and hopefully valuable content for the print industry as it relates to sales and...
This PMC podcast travels over to my side of the pond to hear from Matthew Parker, print consultant and founder of the website profitableprintrelationships.com. Matthew was a print buyer himself for 20 years, working for a variety of organisations before striking out...
In 2019, Millennials (23-38 years old) will take over the earth as the largest living adult generation projected to number 73 million, according to the Pew Research Center. Over 85% of Millennials correlate their purchasing decisions to RESPONSIBLE EFFORTS a company...
As I was doing my usual Tuesday morning social media audits ( translation: spending time on LinkedIn and Twitter looking for cool stuff and trying to find some inspiration to write this blog) I stumbled upon a Harvard Business Review Article that claimed that spending...
Being that it is Women’s History Month, and we are celebrating Women’s Print HERstory month all month long at Girls Who Print, it seemed only fitting and timely to write this. At times you may feel that the piece sounds bossy. You may find me aggressive and snarky and...
One of the best side-effects of hosting #PrintChat is the ability to see patterns in the chatters responses over time. I have a few topics I reword and ask about now and then to see if there has been any progress or deterioration with the subject at hand. Online...
Email marketing falls into two basic categories: calendar-based or behavior based. Calendar based emails are sent based on your marketing calendar and are not triggered by a particular behavior. Examples of calendar-based emails include: Email newsletter Marketing...
Over the years I have designed very successful cold email campaigns that converted in the double digits. I’m not against them. However, when we think of cold emails, we are more likely think of this poor example: “Do you have any printing we can bid on? We have very...
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