Back to School Can Be a Fresh Start for You, TOO!
In the next three weeks, my 4 kids will be going back to school. They will get a fresh set of supplies, get a new teacher, a new classroom, and new gear like clothes, shoes, and lunchboxes. Some will get new backpacks if theirs are too small or worn out. They are excited, and so […]
Your Clients are Hungry. What Are you Feeding Them Besides Sales?
I was fortunate enough to get to attend a recent Project Peacock event in NYC earlier this month and I have a whole bunch of takeaways for you, but the one I want to focus on today is this: PEOPLE OUT THERE ARE HUNGRY TO LEARN NEW STUFF! The reason that I know this is […]
Trade Show Exhibiting 101: F as in FREIGHT
In my last post, I talked about drayage. What it is, how to calculate your drayage budget, and some of the in’s and outs of what to do to minimize your expenses (hyperlink to last month’s post). This month I’m focusing on how to get your stuff TO the show venue. Getting it home is […]
The Significant Cost of Outsourcing In-House Print Buyers
Among all the useless, and often industry self-generated questions of print relevance is a related topic that doesn’t get much airtime – Print Management Services. Print Management Services come in many flavors, but at the core, these are companies that have workers either placed within or acting as Print Production Managers / Print Buyers for […]
To Get Ahead in Print, Choose Wisely and Surround Yourself with Excellence
Motivational speaker Jim Rohn is quoted as saying we are the average of the five people we spend the most time with. Whether you are advancing your printing career or running your own business, you MUST aim high to get ahead. Start by surrounding yourself with excellent people. Choose knowledgeable and good hearted people with […]
The Magic of Digital Front Ends in Your Workflow!
Last summer in this blog the topic of the magic inside your Digital Front End took position front and center. The idea was to start the conversation about a participant in your workflow that you may not think about. For most digital press buyers, the Digital Front End (DFE) is bundled into the purchase of […]
12 Tips and Tools For Becoming a Successful and Prepared Print Professional
We increase our odds of being successful when we’re prepared. The right tools make a difference when you are a recent graduate or starting on your professional career path in the printing industry In fact, you can open doors by being the one who is ready to go when opportunities arise. Preparation pays off! Here […]
Tales From The Trail: #ProjectPeacock Saddles Up for Digital Print in Austin, Texas
After successful meetings in 2017 with over 300 professional print buyers and creatives in NYC, Chicago, and the San Francisco Bay Area, Project Peacock saddled up and launched our 2018 tour last week in Austin, Texas. Me and my Peacock partners Canon Solutions America, Domtar Paper, Scodix and Miralupa, had 3 fantastic days of visits sharing printspiration with […]
Do You Smell What I Smell? Clean Up Stinky Data, Stat!
If you are using your customer’s stinky old data and mail lists for email or print-to-mail campaigns… PLEASE DON’T! As printers and marketers, we have to set the bar high when working on customer campaigns, and that means using proper data hygiene methods. If your customer’s data doesn’t pass the sniff test, take the steps […]
Trade Show Exhibiting 101: Unboxing Your Exhibitor Kit
Ahhh, who doesn’t love getting brand-new stationary products? A new package of markers or a shiny new notebook – these are a few of my favorite things. Maybe that’s why I’ve always loved receiving my exhibitor kit. A shiny new two-inch-thick binder straight out of the shipping box with pages and pages of content and […]
Cannabusiness: Getting HIGH on The Print Supply
Marijuana is Big Business. Thirty states and the District of Columbia currently have laws broadly legalizing marijuana in some form. That is more than half of the U.S. as of today, with more states queuing up to legalize and collect the billions in tax revenue created by cannabusiness. The Legalization of Marijuana is Big Business […]
Trade Show Exhibiting 101: Prioritize Your List
Welcome to March. This is a great time of year – one of my favorites. Everything is starting to come back to life after sleeping through the winter. I hear birds chirping and I see my flowers pushing up in my garden. I hope that wherever you’re reading this from, you’re starting to see signs […]