Value-Based Selling and Pricing – It’s All About the Numbers!
For the past several years, printing company managers have been urged to practice a value-based approach to selling and pricing. Value-based selling and pricing are particularly important for companies that provide more complex offerings such as personalized direct marketing campaigns and online collateral management systems or other web-to-print solutions. Purchasing these kinds of solutions often […]
Ink or Toner: Does It Really Matter?
Quick quiz: which method of printing, color inkjet or color toner, produced the best response rate on a test of 10,000+ post-card direct-mail pieces? Doc knows what you’re thinking: “Who dreams up these studies anyway?” Nonetheless, it is interesting to consider how a printing technique might affect response to a marketing piece. So that’s what […]
Shiraz large format RIP upgrades
In a move which consolidates a number of recent advances to its popular multi-functional RIPs, Shiraz Software has announced a raft of upgrades in new versions of its key software platforms for large-format output. While RIP Server v6.7 and the single-printer Signature v7.5 now encompass the potent, popular Adobe PDF plug-in as well as other […]
5 Best Practices in Direct Mail Design
As a creative who understands production, Patrick Fultz is always trying to tweak existing formats in order to get them to work better or simply inventing new ones. As president/CCO of DM Creative Group in Port Chester, N.Y., he seeks to reinvent the way companies go about customer acquisition, retention and win-back campaigns by combining […]
Marketers, Meet Your Future Customers
As we look toward a future beyond the recession, marketers are fixing their sights on the customers who will be at the core of the economic recovery. In the past it was the Baby Boomers, with their optimistic attitudes, sheer numbers and buying power, who helped pull America out of recessions. But not this time. Those […]
Big Tax Breaks for Small Business: The new health-care laws offer incentives for employers who provide benefits for employees.
As an entrepreneur and small-business owner, didn’t you get a little ticked off last year watching the big financial institutions get their bailouts? Didn’t you want to say “Hey, what about me? What about small business?” I know I did. Well, we finally get a hand. Congress recently passed two new tax laws that should provide […]
Customzed envelopes drive conversations
Marketers know that generic direct mail won’t work on today’s savvy consumers. Instead, they are making use of recent developments in printing and production technology to enhance the outer envelope with customized messages, four-color printing and other embellishments. Marketers hope these improvements prevent their collateral from making a direct route to the trashcan by the […]
Ricoh introduces tool to track digital print carbon footprint
Ricoh Americas Corp. (West Caldwell, NJ) introduces @Remote Green Reports, the latest enhancement to Ricoh’s @Remote Product Suite. With @Remote Green Reports, users can track month-to-month trends in energy and paper consumption of their Managed Ricoh @Remote Compatible document output devices, allowing them to monitor fleet performance and the possible environmental impact device usage operations […]
Modernizing the Pantone Matching System
With the release of PANTONE PLUS, Pantone has taken an important step to modernize the PANTONE MATCHING SYSTEM (PMS), which has been a color communication standard for half a century. When Pantone introduced the Goe system in 2007, many wondered whether this was an attempt to replace PMS. According to Ron Potesky, that was not […]
WEBINAR 5/18 – Direct Mail Dynamics
When: Tuesday, May 18, 2010 from 2:00 to 3:00 p.m. Eastern Time (11:00 a.m. – Noon Pacific) Where: Anywhere – all you need is an Internet connection. If you’ve been stuck on direct mail autopilot, take back the creative controls with PaperSpecs’ next FREE Webinar, “Direct Mail Dynamics.” It’s sure to ignite the creative fire […]
Pantone unleashes PANTONE PLUS, the next generation of color
For nearly 50 years, the PANTONE MATCHING SYSTEM has been the worldwide color communication standard. As technology and working styles advance, Pantone continues to evolve its color tools and technology to reflect today's design and production workflows. Pantone LLC, an X-Rite company and the global authority on color and provider of professional color standards for […]
JPEG images for print production – the facts
Saving an image file in the JPEG format is a commonly used method of “lossy” compression for digital photographic images. The degree of compression can be adjusted, allowing for a user selectable tradeoff between storage size and image quality. The greater the image compression the smaller the resulting image file and the greater the loss […]