Customer Service vs. Customer Experience
by Chris Echevarria Much to my chagrin, “due to technical difficulties”, I was unable to attend the PrintMediaCentr #printchat last month “Creating and Managing Customer Experiences.” Deborah sent me the link to the replay, and after looking over some of the conversation I saw that there are folks out of there that still wonder about the […]
ASK ROCK: How Can I Convince My Father To Retire From The Family Business?
Dear Rock, I’m in a tough spot. My father has been running our printing company for over 40 years. He’s done an incredible job building the business, but he’s in his upper seventies and retirement is inevitable. Dad doesn’t want to talk about it at all – and he’s not doing much to make sure […]
What Are The Keys To Your Performance? Part 2
by Kate Gansneder We’re going to jump right in to this one – if you’re a little lost, I recommend starting here. (<–last months blog on PMC) Now that I’ve identified what KPIs are, and the basics, we’re going to break it down a bit more so you understand what I’m tracking as a print […]
Photoshop CC update improves font search and integration
Even though Adobe rolled out new Photoshop features in January of this year, Photoshop CC (Creative Cloud) 2014 just added new updates on several new features, including more flexibility with fonts. Many of our PMC readers are beta testers and may have seen and used these features already, but now they’re now official for your customers […]
A Few Quick Tips For Choosing The Best Paper For Your Printing
At the end of the day, all of the meticulous file creation and prepress preparation we undergo during a project wont matter unless you have factored in BOTH the press, and the paper you are printing on. The presses are a much bigger and technical story, so let’s talk about the paper! Without a doubt, paper is part […]
Vertical Marketing And The Print Provider
An overview of the DMA IMW 2014 event, a potential resource of new business for smart print providers. by Thad Kubis Based on my experience and my attendance at the very interesting, active Direct Marketing Association (DMA)-sponsored Integrated Marketing Week (IMW) 2014 event, I would say the key to developing new business for any print […]
#UKvUSA – Whose Responsibility Is It To Educate Print Buyers?
Matthew Parker and I haven’t always seen eye to eye when it comes to Print Buying. He comes from the UK “procurement” world, and I come from the USA “agency” world. I see his buying experience to be about numbers, and mine to be about a creative process. He has bought print in volumes I […]
Does Your Added Value Proposition Include Worthwhile Content?
Take a look at this cool, and very scary Infographic. This is your online attention competition in real-time. Watch it for 10 seconds and see how many tweets, posts, pins, shares, likes, purchases, videos, check-in’s, searches and so on occur. Does your content stand out as the “thing” to click on? Or are you clogging […]
1/1 Interview With Don Carli On Printed Electronics And The Future Of Packaging And Design
The print industry is filled with characters, and Don Carli is certainly one of them! I met him several years ago at GRAPH EXPO and we ended up talking for a while about sustainability. I would estimate that he said something that either blew my mind or freaked me out several times during our initial conversation, and […]
JWT Brazil Shares Some Secrets Behind The BBQ Bible
Recently I shared a story about the BBQ Bible created by JWT Brazil. I did a little digging and reached out to the Creative department in San Paulo with a few questions – and shortly after received a reply from Maria Eugenia Humberg, Communication & Marketing Director. I did ask if we would be able to get […]
This Strategy Will Have You Hanging Around Your Prospects All Summer
There are many time during the day I feel like I am walking past an alley and a dark figure lurking in a shadow steps towards me and says, “Psssst… wanna buy some print?” Wearing a thick rimmed hat tipped towards the ground so I cannot see or identify their face, they open their trench […]
Are Customer Experiences Connected In All Your Channels?
by Chris Echevarria How do you connect across all of your customer experience channels or touch points? As time permits I try to fit in as many Webinars about customer experience as I can. Yesterday there was an interesting one that didn’t quite deliver on its title “The Biggest Customer Experience Challenge: Escaping the Past” – […]
