How to Invest in Marketing for Short and Long Term Results
When you or your clients plan how to spend marketing dollars a decision needs to be made whether to spend for short-term results or long-term results. If most, or all, of the marketing budget, is spent on short-term results you’re being reactive and you’ll need to continually spend to get the same results. If investments […]
Color Management: The Intersection of Technology and Intent
The Printerverse at Print 18 was a resounding success. Our panels, interviews and events were attended by almost 2000 print pros, with a few hundred more watching from home around the planet via YouTube and Facebook. More than 6000 minutes of programming was watched live. If you missed any of our broadcasts the replays are here […]
Training the Next Generation of Workflow Wizards
Across the years of doing workflow reviews and assessments one question comes up frequently: Where is the next generation of workflow specialist? It’s a good question. It is often followed by: Can I train someone to be my workflow expert? The answers are related. It is likely that your best candidate for your next generation […]
You Are a Print Workflow Magician! Here is How I Know!
In my last post, I said that not all document composition engines or word processing products or even creative layout solutions produce optimized PDF. Some PDF is slim but might be missing elements that make it easier for the Digital Front End (DFE) of your printer to turn into print. Some PDF is heavier – […]
12 Tips and Tools For Becoming a Successful and Prepared Print Professional
We increase our odds of being successful when we’re prepared. The right tools make a difference when you are a recent graduate or starting on your professional career path in the printing industry In fact, you can open doors by being the one who is ready to go when opportunities arise. Preparation pays off! Here […]
Alexa is a Workflow Wizard and Wisdom From IPEX
A while back I wrote a blog on how it wasn’t yet possible to walk up to an Echo Dot or Alexa tower and ask where your print job was. In the blink of an wizard’s eye the RSA folks showed their demo of Alexa reading information passed to her in a news brief format, […]
Wizards of Workflow at SGIA Expo 2017
We are experiencing change in the print world! Forces are gathering to enable workflow automation in every segment, including the world of wide format devices, sign and graphic production, Direct-to-Garment printing and textile print. The SGIA 17 show in New Orleans (Oct 10-12) showed another step in the evolution of the workflow story in segments […]
Workflow Wisdom From Print 17
There are only a few tradeshows that attracts not only printers and print buyers, but an entire range of hardware and software providers. This year the organizers for Print 17 attracted new and existing exhibitors and in the neighborhood of 20,000 attendees to browse the show floor, meet with their current suppliers, identify potential new […]
What You Missed at Print 17
What’s that you say, my friend? You didn’t make it to Print ’17? You were too busy to make it? You didn’t want to spend the money? Hmmm. Well. All I can say is, in the eternal words of Vivian from Pretty Woman, “Big mistake. HUGE.” I am sorry to tell you this, but you […]
How Many Printers Does It Take to Print a Light Bulb?
Q: How many Printers does it take to print a light bulb? A: You don’t know, you don’t print light bulbs… right? Because anyone can print a light bulb. You don’t want to be in the light bulb business. If you are, then you compete with everyone – including online discount light bulb printing factories. […]
Understanding The Magic Inside Your Digital Front End
If you own a digital print device, somewhere in your life is a Digital Front End. The Digital Front End (DFE) is the workflow touchpoint that accepts a print file, commonly a PDF or PostScript file in today’s print environment, and turns that file into a format that the print engine (toner or inkjet) can […]
Inspiration Starts With a Blank Page
A few weeks ago, I came across a post on LinkedIn describing an exercise with a blank sheet of paper geared toward revealing possibilities and helping a person step outside the limitations of schedules, journals, and records of a “previous self.” The author, Lynn Hidy of UpYourTeleSales, suggested that writing, drawing, scribbling, listing, narrating, or […]
