Create a FREE Listing For Your Biz At PrintMediaCentr
I am happy to announce that our revamped Global Print and Integrated Service Directory is up and running! New features include: • Extended listings • Location Map • Adding Social Media accounts • Social sharing of listings • Receive email FROM your listing • And more! And it’s STILL FREE!! If you already have a […]
QR Codes Make Primetime TV: The Good, The BAD, And The OMG!
Politics and the gargantuan ego of Donald Trump aside, I do like watching The Apprentice. I liked it better when real people were contestants, but since the last few seasons have casted “celebrities” I take what I can get. My interest in the show is marketing based, though admittedly the boardroom scenes can provide a […]
Will Google’s Algorithms Drive Dollars Back To Print?
I’m not generally paranoid, and I am a paper lover, but recently I have noticed something very unsettling… Neenah Paper is cyber-stalking me! Over the past few weeks Neenah’s ad words campaign has literally been following me around the Internet. Google’s algorithm has obviously identified me as someone who has a vested interest in […]
College Uses Augmented Reality OOH Banner To Recruit Students
Here is a great use of cross media marketing! A printed banner connects people (and potential students) with a digital experience that offers them a glimpse into campus life. The video below doesnt show if there was a way to connect and get more information, but that would just be icing on the cake since […]
Who’s REALLY Consuming Print?
“In the last decade, while the digital marketing space has gotten noisier and considerably less effective, print has enjoyed a renaissance of increased conversion rates and marketing return on investment. Customers actually appreciate getting a nice postcard, well-designed catalogue, or personal thank you note in the mail today.” (via www.printisbig.com) A couple of years ago I […]
A Whole New Print: Is 3D Printing Coming To Your Local Print Shop?
By Ben Freund If you haven’t already heard, 3D printing is one of the hottest developing technologies coming to market. One of the biggest questions about it—for readers of PrintMediaCentr, especially—is how 3D printing will impact the traditional print industry. I’ll cover the argument in favor of 3D printing becoming a tool for traditional print […]
10,000 NFC Ad Panels Go Live Across The UK
Hear that? It’s the sound of progress! Sure there are soon to be antiquated QR codes on these out-of-home ads, but have no fear, as soon as all mobile devices are enabled with NFC readers they will be distant memories! I have been writing about NFC for over three years pretty much waiting for this […]
Meet Think Tanks Dean Rose, The Happy Hero of High-End Packaging
I meet some of the most amazing people through my LinkedIn Group, and Dean Rose is certainly one of them. What immediately drew me to him was his passion for Print – this is a guy who LOVES his job and could easily make a living as a motivational speaker for the industry! On top […]
3D Printing: How Long Till The Revolution?
This is pretty interesting. The infographic depicts when every American will have a 3D printer in their homes based upon the adoption rate of PC’s. It took 35 years (from 1975 to 2010) before there was 1 PC per person in the US per the data below, and I wont do the spoil alert thing, […]
Dita Von Teese Models 3D Printed Dress
It’s not the first 3D printed dress, but having Dita Von Teese model it might ultimately make it the most famous. I saw an interview with her about it this morning and she said that it was “comfortable” to wear. The dress was printed in sections and then constructed to allow for some movement, but […]
THiNKing About How Printed Electronics Will Impact Print & Consumer Packaging
THiNKing About How Printed Electronics Will Impact Print & Consumer Packaging @ Ryerson University on March 28th by Andrew Wong On Thursday March 28th, students at Ryerson University’s Graphic Communications Management (GCM) program will be hosting its annual colloquium event. This event consist of two seminars, featuring experts from the print and packaging industry and […]
Rock LaManna to Present at AWA Mergers & Acquisitions Executive Forum
For Immediate ReleaseContact: Greg Mischio, Marketing and Outreach LaManna Alliance608-445-0683 greg.mischio@gmwrites.com In the mergers & acquisitions arena, many private equity analysts have overlooked the printing and print-related industries. That’s an oversight that Rock LaManna of the LaManna Alliance hopes to correct when he presents at this year’s AWA Mergers & Acquisitions Executive Forum. In the print-related industries […]
