Twitter Gives The BIRD to LinkedIn And Cuts Ties
The recap: Twitter allowed LinkedIn users to use their API and send Tweets directly to LinkedIn using #in or #li in their messages, or automatically for every Tweet if you set it that way on LinkedIn. Whenever a Tweet was sent to LinkedIn, it showed up as the Tweeters status message, and in the LinkedIn […]
Will Verizon’s New Data Pricing Be The Real QR Killer?
Beware of the new threat in town… MOBILE DATA PLANS! In the new pricing structure, a consumer can choose to pay MORE for a super-sized data plan and life goes on for them as normal. If they choose a tiered option, then they pay for the amount of data they will access – like choosing […]
Direct Marketing Gets Eco-Friendly
In the wake of Toshiba’s failed attempt for a National No-Print Day, I am going to be more proactive and help get Print & Paper’s greener messages out there for you to share as you wish… and please, do share them. We live in a bubble of our own industry and the perception of the […]
Forget A Book, Now You Can Read Your Toilet Paper
This little ditty is from The Atlantic. Let’s hope this doesn’t become a metaphor for the industry, and just one literal example of Print going to the crapper… The Most Terrifying Toilet Paper You Will Ever Use JOHN METCALFE I can’t wait for the movie adaptation of this one! “Drop” is a horror story released […]
QRmovie Integrates QR Codes Into A Moving Image
Roger Smolski over at 2D Code never disappoints when it comes to spreading the word on QR, especially new applications and technologies surrounding them. If you don’t follow him on Twitter, you should @RogerSmolski. Here is his latest find… by Roger Smolski Nerdindustries (great name!), a German innovation lab based in Hamburg have developed a software […]
Why Stopping Toshiba's National No Print Day Worked, and Why it Shouldn't Have
10 days after the announcement of National No Print Day, Toshiba pulled the plug and victory celebrations broke out through The Printerverse. Victory is a strong word. It implies a winner and a loser, but there is some grey area here too. Ok, in the movie version yes Toshiba is the villain and Print & […]
Free Wi-fi, Friend or Foe? [infographic]
via Free Wi-fi, Friend or Foe? [infographic]. As mobile devices become more and more popular the demand for easy access to wi-fi increases as well. It is already pretty easy to access wi-fi in most places including coffee shops, restaurants, the mechanics, etc. Access to wifi will only become wider spread and easier to access especially […]
App Has Beer Fans Seeing Gnomes with Augmented Reality Coasters
Oops – a little late on this one since Gnome week was June 6-9th. Still cute – unless it’s 3am and the Gnomes start looking a little too good, leading to the World’s Smallest Walk of Shame! A small Belgian beer brand is hoping little creatures help it make a big splash across the U.S. […]
Ad Agency Rethinks Coffee Cup Sleeves As Newspapers
This campaign will be added to my list of things I wish I came up with. The brilliance here is that the initial audience is already there – coffee drinkers. They don’t have to first create coffee drinkers/customers/fans etc. The campaign only enhances the experience of having your coffee, which you are already having! This […]
Mobile Control of Duplo Machines? Yep, There's an APP for That
Im catching up a bit on posts since PMC had hack aftermath over the last week+, and this is one I saved to share. I read yesterday that this machine will be at Graph Expo! That is cool to see it in action, but not being a Printer or a Finisher, seems weird to me […]
Cross Media Creates World's Largest Shoe Store
Take some scanners and a large digital screen, add a healthy amount of Augmented Reality and mix vigorously with Social Media. When compete, scan QR code, proceed directly to mobile checkout, and enjoy your news shoes the next day. You now have the recipe for buying shoes while waiting for your train.
Popular Science Enlists Augmented Reality To Bridge Printed Page, Digital World
It’s awesome that the publishing industry is adopting AR as another link between print and digital, and Im grateful they are being open minded. But I have to say, it’s just the beginning with the next step being Intelligent Print Recognition. There are many differences, and some similarities, but ultimately iPR(tm) provides a relationship with […]
