The Road to drupa 2012 and More from Pat McGrew M-EDP, CMP – Part 9
Pat titled this video “It takes a village to create a variable data campaign” and provided this description… “Here is the story of a print sample that took two printing technologies, one agency, a fabulous printer, and a lot of support to execute on the vision of a true variable data campaign for drupa.” And […]
The Road to drupa 2012 and More from Pat McGrew M-EDP, CMP – Part 8
This is an EXCELLENT example of personalization through segmented publishing that has revenue generation built into it. In this case, instead of selling one ad to HP to showcase one product to everyone, the publisher broke out the paper into three targeted editions making it possible to sell HP three spaces, showcasing three products, to […]
The Road to drupa 2012 and More from Pat McGrew M-EDP, CMP – Part 7
This is cool… and is GREAT PRINT. I feel weird not saying more, but when you have Pat McGrew showing you something, Ive learned to just sit back and listen…
Intelligence Driven Communications Division = Mr. Printer
by Nigel Cliffe A great headline caught my eye this week – Intelligence Driven Communications Division created by Communisis, a £200m ($300m) Print Group. Deciding not to take the path of organic growth, this company is acquiring small niche companies in order to become the company I have suggested a printer needs to become to […]
The Road to drupa 2012 and More from Pat McGrew M-EDP, CMP – Part 6
Meet Adphos at drupa
The Road to drupa 2012 and More from Pat McGrew M-EDP, CMP – Part 5
Live from drupa 2012! by Pat McGrew The first couple of days at drupa 2012 have been exhilarating! The weather has been gentle, spots of rain and clouds but generally more than enough time to get outside of the halls for a quick whiff of fresh air and a bit of quiet. If you have […]
The Road to drupa 2012 – and More from Pat McGrew M-EDP, CMP – Part 4
A sneak peak at the HP DM zone…
WikiCells: Bottles that could be EATEN once you've drunk what's inside
This is from The Daily Mail but I did include other references since that is not one of my “go-to” sources for news and information. Future bottles could be eaten after scientists developed an edible material that can taste like the drink inside. The product, a membrane created using a biodegradable plastic combined with food […]
VIDEO Infographic: A Marketer's Guide to Pinterest
This is pretty cool… a video info graphic from MDG Advertising – hmmm infovideo? Well whatever we call it there is no question that the subject matter is clear – Pinterest is here to stay and IF your audience is using it (most likely a good portion is) then you should be too. I know, […]
QR Code Created By Shadows Boosts Sales 25% During Lunchtime
GENIUS! How do you create lunchtime sales? How about a perfectly positioned QR code that only shows up at noon with special offers!
Personalization Becoming A Reality Across The Hospitality Industry
The article below is from HotelMarketing.com, but I see it as a call to action for Printers & Service Providers with hospitality clients or Agencies with such clients to get in this game NOW if you arent already there. Having worked for many years in Agencies with casino’s, hotels, resorts and destinations as clients, I can […]
Vending Fridge uses QR codes & RFID to 'know what you took'
ShelfX’s Vending Fridge nixes the cashier, uses QR codes, RFID to ‘know what you took’ By Joe Pollicino QR codes and RFID tags aren’t uncommon when it comes to automated payment applications, and now Colorado-based ShelfX has purposed them for its new wireless-equipped Vending Fridges. Eliminating the need for a cashier — or cash, […]
