The Letterpress Thrives in an iPad Age
Who doesn’t love letterpress? There is something so attractive about it – maybe the “intricate simplicity” of the process? Ive rarely come across a bad design – in fact, the typography is usually inspirational. I had an Agency client once that we sold on the idea of letterpress materials on HANDMADE paper. Those are the […]
6 Ways to Integrate Print with Your Social Media Marketing
Hopefully, this isn’t a new subject for you, and whatever you call it – cross media, multichannel or cross channel marketing – you already have some strategy in place and are executing. If not, well, this is some great info on how to get on board and QUICKLY! 6 Ways to Integrate Print with Your […]
Movie theaters turn pre-show trivia into smartphone game with prizes
If you ever saw the movie “Defending Your Life” with Albert Brooks and Meryl Streep (and if you didnt put it on your list now) Albert gets hit by a bus in his brand new Mercedes and essentially goes to purgatory where he is put on trial to “defend” his life. The judgement will decide […]
The 6 Pillars of Social Commerce
Brain Solis rocks. In this post he tackles the 6 Pillars of Social commerce which he states are: 1: Social Proof – follow the crowd, 2: Authority – the guiding light, 3: Scarcity- less is more, 4: Liking – builds bonds and trust, 5: Consistency, 6: Reciprocity – pay it forward. The 6 Pillars of Social Commerce: Understanding the psychology of […]
Philadelphia Newspaper Adds Augmented Reality via iPad App
The author makes a great point in reference to marketing technology: there is a time and place for everything. Like with QR codes on highway billboards and other poor executions that also added little or no value to the audience, is it of any value to use an iPAD to enhance newspaper content when you […]
A look at some new and unusual ad placement
I pretty much live for this stuff. New Zealand wins hands down in my book… Benches that leave ads as SKIN IMPRINTS. I imagine the brainstorming session for that one included many cocktails and perhaps even some “herbal” refreshments. Ambient Overload: A look at some new and unusual ad placement By Gabriel Beltrone Look around and you might […]
Your Touchscreen Can “Read” This Ink
Another technology to bridge print to digital. This one relies on Printers to embed an “invisible electronic code” during the printing process. So many new techs emerging now claiming to replace QR codes, but the market (or the consumers) are going to have to drive what ultimately wins out. I can’t imagine seeing an ad […]
LANDA UNVEILS GROUNDBREAKING NANOGRAPHIC PRINTING PROCESS
Benny Landa HALL 9, Stand A73-3 LANDA UNVEILS GROUNDBREAKING NANOGRAPHIC PRINTING PROCESS AND DIGITAL PRESS PORTFOLIO FOR MAINSTREAM COMMERCIAL, PACKAGING AND PUBLISHING MARKETS New digital printing category employs water-based NanoInkTM to print on off-the-shelf coated/uncoated stocks and packaging films with game-changing performance and cost per page. Rehovot, Israel, 2 April 2012 – Landa Corporation today […]
NFC Technology is the New QR Code
When the NFC buzz started a few years back, I was all excited since like many I was having bad experiences with QR codes and was hoping something “better” would come along. When this tech did, it was limited in use for mobile payments, but some very smart marketing people jumped on it and saw possibilities […]
Your Life's Work: Printing – a 1947 Vocational Guidance Film
This is pretty informative and in many ways still relevant 65 years later.
The Last Infographic You’ll Ever Need: PRINT IS BIG
via PRINT IS BIG. Printing plays a significant role in the U.S. and Worldwide economies. Despite the myths you may have heard, print is big, print is green and print is here to stay. This is a collection of facts and statistics about the U.S. and Worldwide printing industries. If you are a business owner […]
Volkswagen Proves a QR Campaign Can Work
This has all the makings of great guerrilla marketing – a new product, a mystery, and organic buzz from “the people” and the press wanting to be the first to solve it AND pass it along… Who Says QR Codes Don’t Work? Volkswagen Proves Otherwise! by: Barry Cunningham To assist with the unveiling of their […]
