TRENDING: Today’s Startup Print Customers Are DEMOCOLLABORATING!
We’ve talked about how to woo start up companies and cultivate a love of print. Now that you’ve won a startup customer, there’s more work to be done. First and foremost, you need to understand and manage the “democollaboration” style of today’s young and new companies. Yes, I invented the term, and I’m going to use […]
1/1 Interview with Sabine Geldermann – Director, drupa
Thanks to my new best friend Anne Meerboth-Maltz from Messe Düsseldorf North America, I was able to score an interview with Sabine Geldermann Director drupa & Global head Printing Technology, Messe Düsseldorf GmbH. Needless to say with drupa only 2 months away, I am extremely grateful that both of these amazing women took the time to share some cool […]
Web to Print Solutions Benched by New Tech
Guest Post by Alex Almada, Propago YES, we offer the services to help you, but this post is not about that. This post is about why Marketing Asset Management matters and what you as a printer need to know. Web to print, web2print, or W2P, whatever you call it, they all mean the same. What […]
110% Can’t Miss Totally True Predictions For 2016
Thank you for joining me for my pseudo-triumphant return to The Printerverse Blog Party. I know I tried to underpromise and overdeliver on the frequency of my contributions last year, but alas, I only underdelivered. But this is a new year, and a new me. And please forgive me that I am more than a little […]
Print Takes Center Stage
Print is moving into the spotlight in cross media campaigns. Print has stepped into the spotlight and proved it plays with others. In every integrated campaign I’ve done, the key to success has been to create high quality content and engage with customers regularly. Print is a key part of this strategy. WHY PRINT Because […]
Understanding Print File Formats
Printing may seem very straightforward but the reality is there are some technical considerations to printing that are just over looked and as a result sometimes things are not printed and the highest quality they could be. File formats can be confusing and frustrating for the average person to wrap their head around. Hopefully this breakdown will help eliminate […]
Three Ways To Effectively Maximize Your Twitter Reach
Depending upon what you do, and whom you are trying to engage with, Twitter can be a very powerful social media tool. I think of it as the funnel for all of my other communication channels. For Twitter to be effective, you have to have people following you who can see and share your information, […]
[VIDEO] Meet the Movers and Shakers From the Inaugural thINK Conference in NYC
The first thINK Conference – appropriately called thINK First, was held in NYC Sept 8-10, 2015 in the Roosevelt Hotel in NYC. thINK is a “collaborative, independent community of peers, solutions partners and print industry experts that represent the fast-growing $3.5B inkjet market.” Oh, and they are Canon Solutions America customers as well. There is […]
[VIDEO] Post-Press Success: Winning With Finishing
This Graph Expo panel focuses on the wonderful world of finishing, and the ROI it can bring. Panelists: http://mollbrothers.com • http://hp.com/go/indigo.com • http://thefoilexperts.com • http://scodix.com – Hosted by Deborah Corn **Fastbind USA apologizes for missing this panel, but since they were busy signing contracts with new customers, they hope you understand! See how PUR/EVA and […]
[VIDEO] Print Smart: Evaluating Tools for Saving Time and Money
This Graph Expo panel focuses on tips, best practices for printers to assess their workflows and processes in order to find the right solutions for their business. Panelists from: http://arifiq.com • http://www.avantisystems.com • http://www.chili-publish.com • http://pitneybowes.com • http://www.solimarsystems.com • http://xerox.com/production – Hosted by Deborah Corn
[VIDEO] Digital Schmigital: Marketing Print to Millennials
This Graph Expo panel focuses on “The New Print Customers” – what they know, what they don’t, and how to keep them excited about print in an electronic world. Panelists from: http://dreamingincmyk.com • http://hp.com/go/indigo • http://www.chili-publish.com • http://hp.com/go/pagewidewebpress – Hosted by Deborah Corn
[VIDEO] Behind the Social Curtain: Introducing the Wizards of WOW
This Graph Expo panel discusses what it takes to develop and maintain a successful social media presence for your business, and how to measure results. We had some issues with sound, so I trimmed this video to where it was fixed. Panelists: http://www.avantisystems.com • Marifer Rodriguez http://pitneybowes.com • Bill Michael http://xerox.com/production – Vanecia Carr http://domtar.com – Hosted by […]
