PMC’s Vendor Spotlight: 1/1 Interview with Mike Peluso, VP Shawmut
Back before we changed our calendars I put out a call for Printers who were family owned and also adding Marketing Technology Services to their capabilities. The PSP/MSP conversation is often had, but rarely do I see anything but the conversation, so I was thrilled that Shawmut responded and was willing to share their journey […]
Postology Report: There Will Be a Postage Incentive Promotion This Summer
If you plan on incorporating or submitting materials with QR codes during this promotion, take HEED – the USPS is now QR Big Brother, and I for one am thrilled! The news is in – the USPS has announced a summer postage incentive program: via Postology Report – February 2012 – Postology Hot Topics: There Will […]
Code Jacked! Pokemon Card Links to Adult Site via QR
Seems weird to me just ONE card would be QR code-jacked, so I will be on the look out for any follow up or additional reports about Pokemon Gone Wild scenarios…if you find any please pass them along! source: KPTV in Portland, Oregon
The 1-800Flowers Valentines Day Social Media Massacre
I must receive at least ten “someone is saying a really bad thing about you” direct message tweets a day. My assumption is that they are from hacked accounts of my followers and there really isn’t a bad mouthing movement going on. If only 1-800Flowers was in the same boat. It appears there was a […]
Geo-targeting apps may find themselves in 2012
Print take notice! WHERE your audience sees you is moving up this list in regard to value added, location based offers and content via mobile! I wonder if there is ALREADY and APP for that? Hmmm…. oh yes, now I remember DOCUMOBI! Created FOR Print by Print People. Read this article on why location matters […]
Industry Giants Show Support for Xplor’s 2012 Conference and Vendor Forum
FOR IMMEDIATE RELEASE Hardware, Software, Mailing and Service Bureaus Assemble to Sponsor and Exhibit at Annual Event Tampa Bay, FL—February 14, 2012—Xplor International, the worldwide electronic document systems association, today announced that many of the industry’s giants will be exhibiting at Xplor’s annual 2012 Conference and Vendor Forum, March 27-29, 2012. Sponsors and exhibitors include […]
Lisa Harouni: A primer on 3D printing
2012 may be the year of 3D printing, when this three-decade-old technology finally becomes accessible and even commonplace. Lisa Harouni gives a useful introduction to this fascinating way of making things — including intricate objects once impossible to create. via Lisa Harouni: A primer on 3D printing | Video on TED.com.
Gap Is Now Running Light Box Ads On Buses
Love this! A creative use for Print vs moving to Digital signage! It’s been a while since Ive used the term or thought about Duratrans, so thanks to the GAP for activating my brain cel archives this morning. Gap first to use illuminated bus format By Maisie McCabe Gap, the clothing brand, has become the […]
Peapod, P&G tap mobile to simplify grocery shopping for commuters
Last year, the QR grocery store in the subway in Seoul, Korea created quite a bit of buzz not only for the great idea, but for a creative and practical way to apply QR based shopping into our lives. About a month later, posts started popping up that the QR grocery store was in fact […]
Between Page And Screen: Poetry Book Uses Augmented Reality
This is certainly an interesting twist. I have to admit even though I am a fan of most anything that is cross media and starts from print, this one puzzles me a bit. Besides that fact that you can’t read the poems unless you are sitting at a computer, augmented reality is most often associated […]
Experience an Augmented Reality Valentine's Day with Starbucks
by Heather Taylor Yesterday Starbucks launched their new Valentine’s augmented reality (AR) cups. It’s quite a clever way to get customers to not only drink their morning coffee but to buy one for a loved one. All you need to do is download the app from Starbucks and you can “experience your valentine” as the […]
Taking Control of the Phrase "Because We've Always Done it This Way"
Taking Control of the Phrase “Because We’ve Always Done it This Way” The Pitfalls of “Step and Repeat” Process Control by Sandy Hubbard, Print Futurist “Focus over here in this corner and shoot here, and then move the copy over here and shoot this corner and go all around the edges of the copy. Then we […]
