Hennessy QR campaign: 1.3M scans (and counting)
When it’s done right, and the added value is there, QR codes can deliver and in a big way! Pretty genius move to include the QR on the press release automatically creating an interest and buzz for the multichannel campaign. The author of the article below (of which I have included an excerpt) also made […]
Digital is not a four-letter word!
This is a post I wrote last year for another blog and while I am not usually a recycler in this area, the message is still relevant (and it is 10/10 after all), so I thought I would share it here… The Number 42…Today is 10/10/10, and in binary code 101010 represents the number 42. […]
Infographic: Business Data Breaches
This infographic from Bolt Insurance , designed by Infographic World is visually stunning! It’s one of the best (and possibly the longest) Ive come across in a while. I was so busy enjoying the film noire theme, that I had to go back and actually read the data which is a way more unpleasant experience – […]
Samsung and Visa bring NFC to 2012 Olympics
NFC is coming!!! What a perfect venue too! Imagine all the opportunities for NFC enabled displays and posters the Olympics will generate. What is interesting to note is that the continued article also mentions that NFC capability will be soon be available as an ADD ON to non-enabled phones through an SD card! Samsung and […]
Seven Smart Ways to Get More Repeat Business
Ed Gandia is a founding partner of International Freelancers Academy and co-author of the bestselling and award-winning book, The Wealthy Freelancer(Penguin/Alpha). He is also a co-founder of International Freelancers Day, the world’s biggest online educational conference for solo professionals. Ed and I hooked up while he was doing research for the book, and he actually […]
Making a Case for Relevance in Pricing
Although I have spent most of my adult life in the pursuit of all things print, I am admittedly a TV junkie on the side. Many of the posts I write unrelated to a news article or a blog that sparked an interest are inspired by something I’ve seen on television, and this one is […]
Promote Your Industry News/Blog on PMC for FREE!
We have just re-opened our Global News and Blog aggregation page. If you have a company or personal Print or Integrated Marketing blog, related Organization, Training & Eduction, Creative/Design/Photography etc, and anything pretty much in line with our audience, we would love to include yours! We are still doing a bit of design housekeeping, and I will […]
Nestle Unleashes Commercial Only Dogs Can Hear
I dont have a dog so I cant test this out, but Im dying to know if it works! If you have a four-legged friend of the canine variety, please call them to the computer and see if they react to this video and let us know! Hopefully understanding German is not required. Advertising is […]
A Bright Forecast for Direct Marketing
By STUART ELLIOTT Forecasters are predicting that despite the concerns about the direction of the economy, spending for direct marketing advertising will continue to grow.The forecast is being issued by the Direct Marketing Association in conjunction with its annual meeting, the D.M.A. 2011 Conference and Exhibition, to be held in Boston from Saturday through Thursday. […]
Augmented Reality Meets Gesture Recognition Through Print And More
Lot’s of cool stuff coming down the road to interact WITH Print as well as other objects. Like any marketing technology, the case for adding value still has to be made before diving in and providing a relevant user experience to justify the expense.____________________________________________________________________________ The Aurasma app overlays interactive content on the real world, such […]
What Digital Asset Management can mean to a Printer
We all talk about the myriad of ways a printer might add value to the services he provides his Client in these troubled times; Cross-channel, Multi-channel, email marketing and the likes. One service is very much closer to home than you might think. Many printers save files for Clients in one form or another. How […]
20 Articles on Pricing Your Design Services
Eric Miller put together a list of 20 articles to help designers with providing quotes for their work. He writes… Determining the design rate for your graphic design projects can be one of the trickiest aspects of the business. Many variables contribute to the difficulty of this process. For example, it is not always […]
