Who wins the NFC vs QR War? Everyone!
I just read a great post by Tony Vassiliev – Chief Executive Officer at Gauge Mobile Solutions Inc. titled Will NFC Eliminate QR Codes Entirely? One of the reasons Im sharing it, besides my love for all things multichannel, is that he makes this very simple and clear point: “…As I mentioned earlier, NFC requires a transmitter […]
Australia's Communications Council wants NFC technology sooner
They may be Down Under from many of our perspectives, but Australia’s Communication Council is Up and Over when it comes to embracing the possibilities for NFC, and calling the mobile companies into immediate action to provide the technology to the masses. If you read our blog with any frequency you will know we are […]
PMC's Vendor Spotlight: Ernie Crawford President, Crawford Technologies
I first learned about Crawford Technologies earlier this year at the Xplor International Conference & Vendor Forum in Tampa, FL. Their software solutions for the Print Industry amazed me. Actually, the entire reality of the technology that goes into Print and especially within the Document/Transpromo segment sort of blew my mind. As a Print Media Buyer, I […]
U.S. Media Biz To Rise To $1.1 Trillion In 2011
The excerpt below is from a post on MediaPostPublications.com yesterday which you can read in it’s entirety here. I pulled this section out as I thought it would be most relevant to our audience, but the article provides some interesting data related to advertising as well. Seems still there is still no great news for newspapers […]
By 2014: Augmented Reality Will Be On Every Smartphone
Press Release MUNICH, SAN FRANCISCO, September 27th, 2011: With more than 450 attendees, metaio’s annual insideAR has become the world’s largest Augmented Reality get-together with many high profile international speakers. During the conference metaio made three major announcements that strengthen its lead and position in the mobile Augmented Reality market. The first is great news […]
PMC's News From The Printerverse: GRAPH EXPO Special Edition
Our GRAPH EXPO Newsletter is out! Get info on some of the Products & Services seen in Chicago, upcoming events, and a PMC Vendor Spotlight 1/1 Interview with Ernie Crawford from Crawford Technologies. Click here to read the newsletter, and if you want your very own copy delivered to your inbox next issue, please […]
Infographic: How to Swipe Your Cell Phone to Pay for Lunch
Mobile Phones are quickly on their way to becoming the gateway to our on-lines lives, and our bank accounts. While this isnt a new story, I’m posting this infographic because each step we take towards mobile payment, is also a step closer to NFC (Near Field Communication) enabled phones and the use of NFC for […]
TV & Magazines Most Effective Affluent Marketing Media
Multichannel is all about finding the channels your audience tune into and communicating with them on their own turf. While sometimes we assume multichannel MUST contain a digital component including social media, in the case of households with incomes of $100k, the study conducted below shows traditional methods of advertising are the way to go. […]
Urbee 3D Printed Car Goes on Display in Canada
From BBC News – Technology An environmentally friendly car, partly made using 3D printing technology, has gone on show in Canada. The Urbee uses electric motors, backed up by a small ethanol-powered engine, and is capable of 200mpg. Although the vehicle has been in development for several years, its complete printed body shell has never been […]
Going to Vegas for PODi AppForum? Check out this Infographic
The 10th annual AppForum conference will be held January 23–25, 2012 in Las Vegas. The AppForum is the industry’s premier educational event focused on the revolutionary changes in marketing made possible by digital printing. The 3 day show is attended by hundreds of the industry’s leading print and marketing service providers, direct mailers, marketing professionals and digital […]
Major Newspapers to Insert iCircular Ads on Phones
There is more information, including which papers and retailers are involved with this project here ++++++++++++ BY THE ASSOCIATED PRESS NEW YORK — Major newspapers and retailers are teaming up to put more advertising on mobile phones through a new service developed by The Associated Press. The feature, called iCircular, will start appearing Monday in […]
Copywriter Uses Viral Video To Find Work
As someone who has reviewed hundred’s of resume’s, I am really loving the creativity that multichannel media is sparking in people looking for work. From the QR code talking resume, to the Four Square Scrabble game, there is no better way to express who you are then by showing people, and Miguel Durao certainly makes […]
