Augmented Reality Gets A Sweet Tooth
This is going to make it tough for parents to ask their kids to stop playing with their food… via Cadbury unveils augmented reality Spot V Stripes game – Brand Republic News. The ‘Quaksmack’ game, devised by Blippar, recognises Cadbury’s packaging in a similar manner to a QR code and transforms the packaging itself into a […]
Museum of London uses NFC for Exhibits and more
QR codes never really made it to museums as widespread as I imagined they would – but perhaps it’s better that way as NFC will move in and take over that space as soon as cel phone catch up… Once again, Europe is setting the stage… If you are among the first proud owners of […]
What is Crowdsourcing? [infographic]
This infographic takes a look at the practice of crowdsourcing projects: what it means, where the term originated, and how it works. See full article here: What is Crowdsourcing? [infographic]. Related articles Mobile gaming by numbers infographic (stuartbruce.biz) What the Heck Is an Infographic? (seohatch.com) LocalMind for iPhone/iPad Crowdsources Hyperlocal Q&A (socialtimes.com) How To Promote […]
Virtual Makeover: Try On Celebrity Hairstyles
This isnt exactly a new tech, but it’s summer so if you have a little down time always fun to play around with your look. Here I am with the Nicole Kidman and the Justin Beiber. I tried the Donald Trump but no matter how I sized it, it always looked like a pelt sitting […]
14M QR Codes Scanned in US in June 2011
The full press release and data from comScore can be found here. Im just pulling out this section as it’s another HUGE victory for Print! Source and Location of QR Code Scanned Analysis of the source and location of QR or bar code scanning revealed further insights into how consumers are interacting with this marketing […]
If you Print, why not Print a forest?
Print a Forest is a free computer application. Our mission is to give everyone an option to have the personal documents they print, plant an entire forest. Every hundred pages you print with Print a Forest plants a tree. If you must print, why not print a forest? With your participation, the paper you print […]
Attend GRAPH EXPO FOR FREE – And More! LOTS MORE!
PrintMediaCentr invites you to attend GRAPH EXPO 2011 FOR FREE! This year’s theme “Embrace Technology” has never been more relevant to all of us in the Print & Integrated Marketing Industry. Recognizing that, GRAPH EXPO has expanded its offerings to include a new Marketing Pavilion (sponsored by Chicago AMA) and a host of Exhibitors servicing […]
NYPD Social Media Unit Mines Facebook and Twitter For Mayhem
I’m filing this under “tips” just in case we have any criminal masterminds amongst our audience. Then again, if mastermind is part of your job description, you probably already know that planning or announcing your crime spree on social media will most likely result in losing that title, and now as well, being arrested. ++++++++++ […]
Infographic: Your Cell Phone is Your New Credit Card
NFC, NFC, NFC. And just in case, NFC stands for Near Field Communications. I am anxiously awaiting this tech to be mainstream for many reasons but one that always stands out is related to payments as visualized in the infographic below. And it’s not because I feel that finding my wallet, pulling out a credit card, waiting for it to be […]
Layar Vision Takes Augmented Reality To The Next level
Layar takes on Google Goggles with their new app. I love that they highlight the necessity for PRINT in their promo video… and also make a case for using PRINT in a multichannel campaign by scanning that article. Besides being a cool product, this video touches upon the value AR adds without inferring the print […]
PMC's Vendor Spotlight: Scott Baker VP, GMC Software Technology
In June of this year, PMC put a call out to all service providers under the banner “PMC Wants to Promote You.” We had some great responses; Jeff Sierra from Budco was our July spotlight and moving into August we come to GMC Software Technology represented here by Scott Baker. DC: Who is Scott Baker and […]
1/1: Interview with Frank Romano Professor Emeritus at RIT, Author & Print Industry Legend!
Almost 22 years ago I made the move from my entry level Assistant Account Executive position at Katz Radio to become the Traffic/Production/New Business Coordinator for the Creative Services department of Katz Media Group in NYC. From there, we provided all the marketing and sales material for the company. Problem was, I was pretty clueless […]
