Augmented reality and books, together at last?
Four vastly different projects marry augmented reality with publishing. by Peter Meyers Dorling Kindersley’s 3-D books Publisher DK is known for its visually lush books. Whether it’s intricately designed page interiors, pull-out maps, or even a die-cut cover that lets readers peer inside at body organs — this crew likes to make books that are fun […]
How To Sell On Twitter Without Pissing Off Your Followers
by Katie Morell Contributor, OPEN Forum Editors Now five years old, Twitter attracts nearly 200 million monthly visitors—grandmothers, teens, CEOs—and many of them are your customers. So how do you craft tweets that will turn into sales? First, remember not to get drunk on self-promotion. “Twitter is like a cocktail party; it is a place to […]
Making Greeting Cards Cool Again
By ELLEN BYRON Faced with declining card sales, American Greetings Corp. is struggling to adapt to the digital world. The company has tried to modify its content for the Web—a strategy proven somewhat successful in the music and book industries—but so far its offerings of e-cards and apps haven’t been enough to lure young card buyers. Now […]
20 QR Code Tools and Uses
via 20 QR Code Tools and Uses | Practical eCommerce. With quick response codes, businesses and organizations are finding new ways to deliver information and interact with consumers. When you scan a QR code with your smartphone application, you can receive product information. But QR codes can also link to web content, video, social media, email, […]
Hand Painted Billboard Increases Sales 300% for Royal Copenhagen
Founded in 1775, Royal Copenhagen is one of the world’s oldest companies, renowned for its exclusive and expensive quality porcelain products made and painted entirely by hand. The outdoor respected and honoured the craftmanship that is put into every piece of work coming from Royal Copenhagen. Since every Royal Copenhagen product is hand made, so […]
World's First 3D-Printed Bikini Makes Debut
Developed in partnership with Continuum Fashion, the N12 is the first fully 3D printed Bikini, ready to wear and available for purchase from the Conitnuum’s Shapeways Shop. Designed by Continuum Fashion, the N12 if the first completely 3D-printed, ready-to-wear, item of clothing. Previous experiments into the use of 3D printing in clothing have remained purely experimental, haute couture […]
Domtar Helps Buyers Track Paper's Trail from Mill to Market
Domtar Corporation launched its “Paper Trail” online environmental tool Tuesday to let customers see the environmental impact of the paper they order and understand what it takes to make it. Actually, you don’t have to purchase paper to use the tool at www.domtarpapertrail.com. You can input the name of the Domtar product you’re considering and […]
QR Codes on Labels and Packaging Providing Customer Service
Connecting With Clients Through the Power of Tech By JOHN GROSSMANN In Lynn Milos’s previous business endeavors as a caterer and private chef, customer service was old school and face to face — the longstanding marketplace advantage enjoyed by small businesses over big businesses. Then Ms. Milos founded Culinary Twist in early 2010 with her […]
Worldwide First: Augmented Reality Newspaper Ad!
Once again – Print is the vehicle for delivering the multichannel content… mX steps into augmented reality from PANPA Editor on Vimeo. AR Showcase — Augmented Reality Examples & Inspiration. Related articles AR Summit: Layar on augmented reality as the next mass medium (mobile-ent.biz) AR Summit: How Audi used augmented reality for its Le Mans […]
50 Outstanding Photoshop Tutorials From 2011
via 50 Outstanding Photoshop Tutorials From 2011 | AcrisDesign. Early these year we have seen alots of useful and unique photoshop tutorials from our creative designer so we decide why not to compiled them in a collection. So in this roundup we have collected 50 outstanding photoshop tutorials realesed in 2011 which help you to increase […]
Infographic: 60 seconds on the Web
via 60 seconds on the Web [infographic] | Adverblog. Infographic pictures in a eyeblink what happens on the Web every sixty seconds. 13k iPhone apps are downloaded, 90k tweets are shared, 168 million emails are sent. And this is just the beginning… Created by Shanghai Web Designers. Related articles What an hour of work is worth […]
USPS Free Summer Seminars on "Every Door Direct Mail"
via USPS Offering Free Seminars : Page 1 of 1 : Print Professional. The U.S. Postal Service recently introduced Every Door Direct Mail, a simple, low-cost service that allows local businesses to market to every address in their neighborhoods without the need to rent mailing lists. Every Door Direct Mail uses mail-delivery route information, instead of […]
