Direct Mail Breakfast Tray Is “Toast” Of The Town
Direct mail was taken to a new level when Auckland marketing campaigners Mailshop sent breakfast trays to customers that included a printed piece of toast. The Just for Starters pack — which won a Gold Medal in the Self Promotion Category of this year’s Pride In Print Awards — was the hero of the self-promotion […]
Infographic: The Future of Blogging & Social Media Marketing
In this infographic you’ll find some pretty interesting numbers: 61% now use social media to identify and attract new customers 70% use social media to monitor their brand online 26% are tweeting 77% are engaging in email marketing 93% is the success rate of using message boards and YouTube via Infographic: The Future of Blogging […]
Headstones become interactive with QR!
In an effort to better relate to a younger generation, a U.S.-based headstone manufacturer has created new burial markers so visitors can learn more about the deceased and leave messages for them. All it takes is a smartphone or mobile device and a free app. Seattle-based Quiring Monuments lasers QR — or “quick read” — codes […]
Solve Medias Captcha Box Ads Are Both Brilliant and Evil
Until this year, security for Web interactions meant copying distorted letters into “captcha” boxes to prove we weren’t spam robots. The software was initially developed by the Army; now it’s free shareware, and its not particularly effective. But Solve Media, a startup based in New York, has found a way to earn money on captcha […]
3D Printing Lets You Touch The Statistics
3D printing is ushering many exciting trends into reality but one of the more engaging applications of the technology has to be in creating data sculptures which make statistics palpable. We marvelled at Mitchell Whitelaws subtle coffee cup weather sculpture and now ITP’s Michael Knuepfel has created a 3D printed sculpture which visualises the frequency […]
QR Code/MS Tag Usage Study for Top 100 Magazines
Advertisers are the largest users of QR/MS tags which isnt necessarily new info, but it is interesting to see the breakdown of HOW they are using them in multichannel campaigns. Any thoughts on what “other” might be? See the study here: Action Code Study April 2011. Related articles The Majority Rules: QR Codes Are Memorable […]
Video: Augmented Reality Event 2011
Still recovering from an augmented reality that happened last week. The video footage below shows elements from the Augmented Reality Event (ARE) 2011 in Santa Clara, CA on May 17-18. This was the 2nd annual event of the largest conference dedicated to the business of augmented reality. Start-ups, developers, mobile and hardware companies along with […]
Advertising and the Power of NFC
The advertising world is always quick to capitalize on new technologies with broad reach. Dan Trigub, vice president of business development for Blue Bite, a mobile marketing firm, sees no end to the possible uses for NFC in his business. Trigub describes a world saturated with digital content, where the consumer can pretty much be […]
Hungry? Try Volkswagens Edible Print Ad
Volkswagen is all about the unusual print ads lately. In Norway, the automaker recently offered test drives right inside a print ad. Now, VW South Africa has cooked up a lovely little ad you can eat—and placed it in Auto Trader magazine. “Eat the Road,” reads the copy. “Seriously, eat it.” The ingredients are listed […]
How Creative Are You in Business? Take the quiz…
If the idea of being creative at work makes you think of artistic talent, don’t worry! Business creativity is all about finding fresh and innovative solutions to problems, and identifying opportunities to improve the way that we do things. As such, anyone can be creative, just as long as they have the right mindset and […]
First Public NFC Marketing Campaign – DELIVERED VIA PRINT!
The new X-Men movie “X-Men First Class” will be advertised around London, UK using Near Field Communication (NFC) to take mobile users to a trailer or Facebook page via their NFC enabled phones. Proxima are providing the the technology and as far as I know this is the first time that NFC has been used […]
Starbucks to roll out NFC payment in UK
Starbucks to roll out contactless payment with Barclaycard Starbucks has signed a deal with Barclaycard, in partnership with Visa Europe, to bring contactless payments to its coffee shops. From Spring 2012, customers in selected stores will be able to pay for their coffees by simply holding their contactless credit or debit card over a payment […]
