QR Code Analytics
QR codes have started to pop-up in lot of places such as store display, business cards, online ads, postcards etc. Whether QR codes are here to stay or not but from the measurement perspective they do present a huge opportunity in measuring advertising’s (particularly offline) effectiveness. If you are one of those marketers who have […]
How to Use Augmented Reality in Advertising
Combining the digital and physical worlds, augmented reality offers brands a unique new opportunity to interact with consumers. Here’s why it’s worth a shot. Augmented reality, or AR, may finally be coming of age. Particularly for Millennials, defined as those born in the 1980s and whose lives revolve around being constantly connected to technology (Blackberries, […]
PODi Issues Call for Digital Printing, Direct Marketing Case Studies
ROCHESTER, NY—May 19, 2011—PODi, the Digital Printing Initiative, has issued a call for entries to industry leaders who have created or produced successful marketing campaigns or programs utilizing digital printing, cross media, relevant one-to-one direct marketing, collateral management or online marketing portals, custom publishing, packaging or personalized transactional/transpromo solutions. All accepted submitters receive a professionally […]
The Recycled Paper Water Container
Designer Andrea Ponti has created an interesting concept for the Milan Expo 2015. The Life is a water container, designed to be used for one day and then recycled again. Each one is made from natural cotton with a layer of recycled paper, free from toxic chemical ink and adhesives that can’t be recycled. It […]
SmartyTags Takes QR Codes to the Next Level
Ohio-based startup SmartyTags is taking its QR (quick response) code capabilities to the next level, hoping to help companies better target their customers with relevant content. Essentially, the QR codes from SmartyTags are designed to provide valuable back-end data to the merchant, such as links to four different videos about a new baby giraffe at […]
[Infographic] The State of Social Commerce
via on: the state of social commerce [infographic]. Related articles Microsoft + Skype: The infographic (seattlepi.com) INFOGRAPHIC: Facebookers’ Age, Gender And Location (allfacebook.com) 40 Insightful and Creative Infographics via smashing apps (socialwayne.com) [Infographic] The Hectic Life Of A Social Media Manager (fastgush.com) Infographic: How Mobile Has Changed the Way We Live (organicseoconsultant.com) Social media monitoring […]
USATODAY on Augmented Reality has potential to reshape our lives
TV football fans are used to seeing augmented reality in action. That virtual yellow first-down line superimposed on an actual football field is one of the more visible examples of a technology that is still not well known. But augmented reality is quickly emerging from obscurity and could soon dramatically reshape how we shop, learn, […]
Kleenex packaging using your Photos!
What if you could send family photos to a major CPG company so they could use them to decorate the packages you bring into your home? Thanks to digital printing on an HP Indigo press, that’s exactly what Kimberly Clark is doing. Its oval-shaped paperboard cartons of facial tissue were among the highlights of the […]
Video: 3D Architecture with Augmented Reality on Dutch Postage Stamps!
For the past several years Chicagoans have been following the debacle of the Chicago Spire, a 150-floor spiraling skyscraper designed by Santiago Calatrava that would have towered above every other building in the Western Hemisphere. Though due to mismanaged finances, an awful housing market, and the overall impact of the 2008 financial crisis the spire […]
Augmented Reality Changerooms
Mega-fashion brand TOPSHOP has recently launched an augmented reality shopping tool, TOPSHOP Kinect, that will help their customers try on their collection sans dressing room. The brand worked with Russian agency AR Door and launched the augmented reality change room last week in Moscow. The TOPSHOP Kinect uses Microsoft’s Xbox Kinect software to create these […]
Next Generation Augmented Reality Will Transform Live Events
The CrowdOptic app for iPhone overlays statistics in real-time, enhancing performers, players, and songs. Imagine watching a basketball game and seeing all of the vital statistics surround your favorite player without taking your eye off the game. CrowdOptic aims to visually enhance the event experience through a heads-up display on an iPhone. Instead of marketing […]
The Basics of E-mail Marketing
E-mail marketing has become practically ubiquitous, however it might seem confusing or intimidating to those who aren’t familiar with the terminology or the mechanics of how it works. Here’s a brief overview to get you started: What is E-Mail Marketing? Simply defined, e-mail marketing is sending marketing messages to individuals and companies through their e-mail […]
