USPS to promote mail through major advertising campaign
The US Postal Service will launch a major advertising campaign in September seeking to promote use of the mail as a marketing tool by American businesses. Postmaster General Pat Donahoe announced this morning that the campaign will target the sizable 75% chunk of US businesses that currently do not use the mail for advertising purposes. […]
Top 14 Things Marketers Need to Know About QR Codes
by Angie Schottmuller I recently spoke at SES New York on best practices for mobile marketing with QR codes. Here’s a follow-up crash course on tools, tactics, and best practices to confidently help you jumpstart a 2D barcode marketing campaign. 1. A QR Code is a 2D Barcode QR codes are an encoded barcode image […]
Direct mail volume set to see modest growth and remain viable marketing channel
Numerous survey have found plans for small businesses to increase their marketing budgets that coincide with reports forecasting greater direct mail revenues. Now, PRIMIR, the company that recently published a study called “Trends & Future of Direct Marketing,” is adding its voice to the group, noting that while direct mail volumes is not set to […]
PepsiCo to launch social vending machine
(Reuters) – PepsiCo Inc is introducing a “social vending” machine that lets users buy each other drinks remotely, further proof that its decades-old rivalry with Coca-Cola Co is going ever-more high tech. A prototype of the new technology will debut at a trade show this week in Chicago. Coke started testing its Freestyle vending machine, […]
Glamour 2D Barcodes to Let Readers 'Like' Brands on Facebook
Glamour’s September issue will try to make 2-D bar codes friendlier by including icons that readers can photograph to “like” advertisers on Facebook and recieve special offers in turn. Magazines including Entertainment Weekly, Golf Digest and Woman’s Day have been exploring 2-D bar codes, quick-response tags and similar systems that aim to make print more […]
10 New Twitter Tools to Boost your Productivity
via: 10 New Twitter Tools to Boost your Productivity – DesignModo. Being productive with Twitter is extremely important I found since it is so easy to spend the greater part of any given day on their without getting anything done. So here is a list of tools I am using to have my Twitter activities […]
Defining Print’s Role in Modern Direct Marketing
An Internet information company seeking to boost response rates and drive traffic to its website was reluctant to use direct mail. After the campaign generated so-so results in numerous online channels, however, a direct mail test produced the highest response rates and the most stickiness of any medium they used—even for the coveted new-media generation […]
20 Incredible Augmented Reality Business Card Designs
…If it is the first time you hear about AR you really have to document yourself: augmented reality (AR) is a term for a live direct or indirect view of a physical real-world environment whose elements are augmented by virtual computer-generated imagery. It is related to a more general concept called mediated reality in which […]
Now that Nearly Every One is Social, How Do You Differentiate Yourself?
Facebook has over 600 million active users, and nearly 50% of those users are active on a daily basis. If Facebook was a country, it would be the third-largest in the world. Though hard to believe, it’s a reality that social media didn’t have any takers few years back and now there seems to be […]
Google, Already Dominant in Mobile Search, Isn’t Resting
MOUNTAIN VIEW, Calif. — In early 2008, in the early days of the iPhone era, Google engineers began noticing something unusual in the search engine’s logs. Owners of these new phones were doing a huge number of Web searches. But there was a problem: searching on a phone was less than ideal. It was hard […]
50% of Printers Charge for a QR Code
By Roger ⋅ April 25, 2011 Printing industry business consultants Crouser & Associates have published a survey of 124 US printers and their pricing policy for QR Codes (chart below). Of the 50% of printers who charge for a static QR code the survey found that the charges ranged from $5 to $500 with a […]
Video: The Future of Augmented Reality
I know, I am a little obsessed with Augmented reality today, but there are so many applications for it and this video demonstrates the future uses of mobile augmented reality and computer vision. Loved the hotel room finder and planning your office space before renting/buying it! Related articles Augmented reality: ‘Harry Potter’ mobile app that […]
