Augmented Reality Billboard in NYC
Tronic designed these animated emoticons to be brought to life using the Goldrun App at this billboard in Soho. Related articles GoldRun Leverages Augmented Reality for Mobile Marketing (gigaom.com) A Digital Billboard with Feelings (Sometimes Yours) (marketingvox.com)
Study: Newspaper ads influence shoppers
via MediaPost Publications Newspaper Ads Still Guide Shopping 04/14/2011. Whatever their financial woes, print newspaper advertising is still a trusted source of information for consumers planning their shopping decisions, according to a phone and Internet survey of 2,502 U.S. adults performed for the Newspaper Association of America by Frank N. Magid Associates. The study highlighted the […]
Zoove: Something Better Than QR Codes
By: Kunur Patel I really, really don’t love QR codes. And I can’t understand why magazines and marketers really do. Yes, I see the sex-appeal. Quick-response (QR) codes let users actually do something with old media: They make packages, print ads and magazines clickable and linkable to websites or apps. They’re big in Japan — that’s […]
3 Case Studies of a Successful B2B Blog
Over the last few years blogging has become a recognized marketing tool as a component of a social media strategy. While businesses used to scratch their head as to why they should be fiddling with something that was originally created for individuals, B2B marketing professionals should now realize that a blog can and should play […]
Smirnoff Caipiroska's Peelable Bottle
“To launch the new formula of the flavors of Smirnoff Caipiroska, the Brazilian drink that is popular worldwide, we created bottles with the texture of the fruit for the flavors lemon, passion fruit and berries and a diagonal perforation, so that consumers could feel the unique experience of peeling a drink made of fruit. And […]
BP campaign shows there's life in print advertising yet…
We’re now approaching the one year anniversary of the BP oil spill, which not only knocked the living crap out of the marine life in the Gulf of Mexico and beyond, but also put a sizeable dent into BP’s share prices too. BP reported a £3.1bn loss in 2010, which was only a fraction of […]
INFOGRAPHIC: The Winners & Losers of Social Networking
The course of social media never did run smooth — not for long, anyhow. And for some Web 2.0 companies, it’s running less smoothly than ever. It goes without saying that Facebook is the network du jour, but even though the reigning champion’s user stats keep soaring, social networking as a whole might be leveling […]
50 Creative Uses of QR Codes
QR codes are fast becoming a powerful force in marketing, acting as a connector between the physical world and the web. People see a QR code, scan it, and are suddenly engaged in your message (when you do it right.) There are plenty of creative ideas for how businesses, non-profits and municipalities can use QR codes […]
Why Offline Marketing Still Matters
Offline marketing used to be the only kind of marketing. Billboards, flyers, brochures, sales letters, direct mail, cold calls, marketing events, seminars, sponsorships, newspaper ads, magazine ads, giveaways, signs—those were all the old-fashioned methods of building a brand, building relationships, building awareness, communicating with your customers and potential customers, and getting buzz on the street. […]
Did You Miss Xplor 2011?
You can see a bunch of videos from the 2011 Conference & Vendor Forum here And photos from the event here It was my first Xplor experience and I met some amazing people, learned tons in the educational tracks, and would recommend you start planning to attend Xplor 2012 next March!
Augmented Reality Summit – London 6/16
Augmented Reality is in the spotlight. It is receiving attention from bloggers, media and early technology adopters. While potential is high, many have yet to discover and engage in the world of AR. The AR Summit is designed to explore this new dynamic reality and provide delegates with the perfect opportunity to uncover Augmented Reality […]
What You Can Learn from Baby Emerson about Viral Marketing
Another young Canadian has followed Justin Bieber’s footsteps to become an overnight YouTube sensation. There’s a difference though – this fellow doesn’t sing, doesn’t dance and he’s only five-and-a-half-month! YouTube has millions of kid videos, however not many of them managed to fetch eleven million views in a few days. The video titled “Emerson – […]
