Promotions Past and Future: Q&A with Bonnie Carlson
The Promotional Marketing Association is celebrating its 100th year. To mark the occasion, Promo talked with PMA president Bonnie Carlson, just before the trade group’s big annual meeting in Chicago this April 5-7 to find out how much about promotion has changed, and how much is still on marketers’ to-do lists. PROMO: So what was […]
Infographic: What Are QR Codes
via OllieBray.com: Interesting Infographics (2 of 5): QR Codes (what are they & who is scanning them?). Related articles Who’s Really Scanning All Those QR Codes? (e1evation.com) QR Codes in the big city. How New York may start offering QR Codes for Public Transit… Smart! (realtygo.wordpress.com) The QR Code Statistics you have been looking for […]
The New Sears Tool Catalog QR Codes
Sears must have had some success with the QR Codes in their 2010 holiday Wish Book. The Sears new annual Tools Catalog has been populated with QR Codes (image below) as well. The QR Codes typically resolve to videos showing the various tools in use which is a great idea, every tool catalog should be […]
Conversational Marketing: The Next Phase of Customer Engagement
With the continued emergence of new technology and channels including social media, mobile, avatars and more, the relationship between brands and their customers and prospects has been changed forever. It’s interesting to consider the role of technology in these increasingly dynamic relationships. For some, it’s been an inhibitor; for others, a great catalyst. Enterprise marketing […]
QR CODE Content-rich Resume!
via QR CODE – Content-rich Resume on Vimeo. Related articles QR Code Usage on the Rise – Adrants (blueorbit.wordpress.com) ShareSquare’s QR Codes Helps Brands Connect the Offline World to the Mobile Web (nytimes.com) ShareSquare’s QR codes helps brands connect the offline world to the mobile Web (venturebeat.com) How to Create QR Codes and Share Them […]
Infographic: Linkedin Facts And Figures
via PSFK » Linkedin Facts And Figures [Infographic]. Related articles LinkedIn Passes 100 Million Users, Celebrates With Infographic (blogherald.com) 2 Looks at the The State of LinkedIn [Infographics] (readwriteweb.com) Infographic: LinkedIn hits 100 million users | Social Media Today (huguesrey.wordpress.com) LinkedIn Blows Past 100 Million [INFOGRAPHIC] (socialtimes.com) Who Uses LinkedIn Rival Viadeo? [Infographic] (thenextweb.com)
Home Depot rolls out Scanbuy QR codes nationwide
Home improvement retail chain Home Depot is teaming with mobile barcode solutions provider Scanbuy to launch a new QR code initiative spanning across more than 2,200 U.S. stores. Introduced this week in conjunction with a print ad promoting the Martha Stewart Living kitchens brand, the Home Depot campaign incorporates 2D barcodes to give consumers mobile […]
Envelope Printing for Direct Marketing Campaigns
A direct mail marketing campaign is one of popular ways to market a business. This strategy can be so effective that many companies heavily rely on it to boost their profit margin. There are different direct marketing tools you may use for your own campaign. One of the most effective is the sales letter. Sales […]
7 Website Improvements That Will Increase Sales Now
If your website still looks like an online brochure, then you are missing out on the most effective lead generation tool that you have. These seven website design tips will make it easy for your website visitors to become your ideal customers: 1. Place an identifying tagline at the top. Tell your customer where they’ve landed. […]
How learning procurement skills will make your print buying more relevant in today’s world
By Guest Blogger Matthew Parker Do you remember Bambi, the lovable Disney deer? Do you remember the smoke in the forest? The trumpeting of the hunters’ horns? Do you remember the terror she experienced as she was chased through the woods, her life in danger? Are you worried that YOU are being made a target? […]
QR Code Awareness Survey
MGH has conducted an online survey to gauge awareness and usage of QR codes among smartphone users. The online survey of 415 smartphone users was conducted on the Vision Critical Springboard America panel. 32% of respondents said they have used a QR code, and 70% percent said they plan to use a QR code again […]
Augmented Reality Aims to Get Beyond the Hype
Laurent Gil is tired of seeing demos on what augmented reality can do in the future. That’s not because he doesn’t believe in the potential of the technology. Indeed, the entrepreneur has built his entire company–Viewdle–around the promise of augmented reality. But Laurent says it is time to spend less time talking about pie-in-the-sky visions […]
