Email Marketing: Lessons from the stats
by Karen J. Bannan In marketing, there are few absolutes. Strategies and methods change based on audience, vertical and budget. However, according to the Direct Marketing Association’s 2011 Statistical Fact Book, released earlier this month, there are some things that email marketers can take—and use—at face value. The book, a collection and analysis of internal […]
Get your Multi-Channel Strategy on Track at Xplor11
The Strategize Track at the 2011 Xplor International Conference & Vendor Forum features speakers who are leaders in our industry. Some of the presenters include: Tuesday 4/5 Making Multi-Channel Make Sense presented by Pat McGrew, M-EDP, Evangelist, Kodak Strategize Track Vendor Panel: Is Hope a Strategy? moderated by Carrie Murphy, M-EDP, Market Development Manager, InfoPrint Solutions, […]
GMAIL's Smart Labels & implications for email marketers
A Gmail Labs-developed feature for Gmail that allows users to classify and organize the email. Once it is turned on from the Labs tab in Settings, Smart Labels automatically categorizes incoming Bulk, Notification and Forum messages, and labels them as such. By Bulk You Mean….Any kind of mass mailing including such as newsletters and promotional […]
Get Your Document Workflow Integration on Track at Xplor11!
First there was ADF (Automated Document Facility), then ADF 2.0. What about ADF today? Half of all enterprises haven’t yet implemented an ADF. Will the drop in software costs and the rise in smaller, more focused ADF systems allow enterprises to finally be able to cost-justify implementing an ADF? What about the emergence of mini-ADFs, AppDF, […]
Get EDA Certified at Xplor 2011!
Hi, I am William Broddy m-edp and this year along with Bill McCalpin m-edp we are running a 5-day Xplor-certified School on Transactional Document Production April 4-8th at the Xplor International Conference & Vendor Forum in Tampa, FL. Our organization, acadami, is a registered provider of Xplor Continuing Education courses. Students who score above 85% on the three School exams can […]
Securing Postage By TEXT In Sweden
The Swedish Postal system ‘Posten’ is set to trial a new method of postage and packaging whereby citizens use their cell phone instead of postage stamps. “Customers will send a text and receive a code in response that will be written on a piece of mail to show the postage had been paid.The system will […]
Honest Tea's guerilla social experiment
With the help of SS+K, Honest Tea launched a guerilla social experiment across the seven largest American cities to catapult the organic tea from niche to mainstream status. To introduce the beverage to new customers, a pop-up shop called ”The Honest Store” was installed on sidewalks and stocked with ice cold bottles of Honest Tea. The shops […]
3-D Printed 'Nylon' Bike as Strong as Steel
3-D printing has changed the way that engineers and designers prototype things, but it hasn’t really made its way into mainstream manufacturing yet. But engineers at EADS, the European Aeronautic Defence and Space Company, are making strides by using a process called additive layer manufacturing, which uses a laser to melt plastic, nylon or metal […]
Print stages a comeback
Electronics giant Sony turns to print marketing collateral to drive a “wow” factor. During the holiday season, it worked with its direct marketing agency, The Agency Inside Harte-Hanks, to create full-color inserts reminiscent of mini catalogs, which ran in newspapers across the country. The marketing pieces gave recipients information on where to buy the hottest […]
INFOGRAPHIC: Who's Really Scanning All Those QR Codes?
QR codes are everywhere these days — in fine art exhibits, some cities’ building permits, wrapping paper and every imaginable kind of marketing campaign. QR code-focused startup JumpScan was kind enough to send along a graphically organized representation of some data they’ve gathered about QR codes — who’s scanning them, what kinds of devices they’re […]
Solar Powered Print Advertising
Here’s a cool example of “Show, don’t tell” advertising—a print ad that promotes green energy by being solar-powered itself. In the magazine, it’s just a black-and-white sketch. But held up to sunlight, it blossoms into full color—and added text appears, completing the thought. (Yes, the copy could be better. Maybe it should say, “Hold this […]
Students Get To Tour College Campuses On Facebook
Who of us wouldn’t have appreciated an accessible and comprehensive virtual tour of schools back when we were applying for college? And how easy would it have been for you if you could take the tour while chilling on Facebook? Well, its seems one online walking tour company has realized that it’s best to reach […]
