Smart practices for b-to-b newsletters
Prioritizing content is often an afterthought for too many business-to-business marketers, including in their e-mail marketing. In fact, in the recent “2010 E-mail Marketing Benchmark Report” from MarketingSherpa,” content relevancy was named the No. 1 challenge for e-mail marketers — especially b-to-b marketers. Unfortunately, too much time is spent on logistics and planning while content […]
Demystifying Google and Verizon’s Proposed Policy for the Open Internet
Google and Verizon have released a joint public policy proposal for the open Internet outlining how broadband providers can control how their users receive content. The proposal, which was announced earlier today by the companies’ CEOs in a conference call, is meant as a legal framework. It intends to please consumers who want to choose […]
Printer Develops Mailer To Reduce Postage Costs
Sticker shock is common these days when mailers are presented with postage estimates for their direct mail campaigns. One printer, however, hascome up with a unique answer to the problem and developed a packaging solution that has already saved one client $1.4 million in postage. Tucker Printers, a Consolidated Graphics company, developed the patent-pending CGX […]
Zoho CRM for BlackBerry: Bread and Butter
Zoho’s CRM app for BlackBerry gives users the standard functionality in Zoho, optimized for the mobile environment. Users are presented with six modules: leads, contacts, accounts, potentials, task management and events. The same functionality applies to each module — that is, users can view, create, edit and search across all of them. Zoho is poised, […]
Epson to launch new products at Photokina, Cologne, 21 to 26 September
Epson will be launching three additions to its professional printing range on Stand B13 at Photokina this year. The printers will join Epson’s existing professional printer line-up that will be showcased through a variety of demonstrations during the exhibition. On stand, Epson will draw from its relationships with high profile nature photography initiatives; ‘Red Sea […]
Three Packaging technologies worth tracking
A number of good ideas and a new technology or two have crossed my desk lately in no particular order. So rather than wait for them to magically assemble themselves into a single-topic column, I’ve decided to present them here in the same manner that they arrived: in no particular order. • On the new […]
InterACT!: Print/Online/Social/Mobile Conference August 10-11 Chicago
This unique two-day two-track program is designed for marketers, agencies and customer publishers, as well as print/marketing services providers interested in improving how they interact with their customers and prospects. The conference program will focus on: How Marketers Are Making Interactive Media Campaigns Work This conference track will focus on tools available today for getting and keeping an […]
1/1 with Dan Tallarico from Printing Industries of America
Welcome to the first installment of 1/1 – an interview series allowing us to meet some of the Pro’s in our community on a more personal level. My questions were posed via email to gather information, and have a little fun, and the recipients were asked to reply in the same manner. I’m looking forward […]
Educational zones add creative zest at SGIA
SGIA organisers are laying on ‘sales-free’ expert advice zones to help visitors learn more about the latest speciality imaging trends and technologies. The Las Vegas show is being held between October 13-15 this autumn. Managers of the event say the zones will provide its diverse community of imagers with a hands-on educational experience unlike any other. […]
QR Codes Put To Use For Gulf Relief, Helps Petition Gain 117,000 Signatures To Date
QR codes are slowly making themselves known in mainstream applications, with a prime example being its use in a massive campaign centered around Gulf relief. Activist group Women of the Storm is rallying public support around Gulf restoration through its celebrity-backed Be the One campaign to get signatures for their petition, which states: “I demand […]
Digital Print Republic launches free online ink consumption tool
Online community Digital Print Republic has added a tool for calculating ink coverage breakdowns from print-ready PDF files. Digital Print Republic said it hoped the Inkchex tool, which is currently in free beta for registered users, will prove popular with businesses using inkjet kit, including wide-format printers. The digital print online community believes the tool, […]
Five Production Technologies you Should Know About
The most important aspect of change in the production industry is workflow improvement. The more efficient the workflow, the more time we have to focus on customer service. This efficiency is being accomplished by the evolution of digital workflow systems. In order to implement a fully digital workflow we must embrace key technologies such as […]
