2018: A Year of Dividing and Conquering for Print
Greetings Citizens of the Printerverse! It’s almost time to close the books on 2018 which means it’s a perfect time to look back at some of the subjects that drove discussions in the Printerverse this year, and what we can learn from them moving forward. Be prepared, it’s not all pretty. Print Customers. I couldn’t […]
Three Things You MUST Do After a Trade Show
Whether you attend one trade show a year or ride the wave of many print-related events, there are three things you must do after a trade show to maximize the experience. I’m going to give you three tips for every section. One for beginners (aka the Knowledge Commoner), one for intermediate (aka Show Pro), […]
Serving The Mission of Print to Reach The Summit of Success
For someone who has lived most of my life at sea level, it’s always an honor to hear from those who have dared to breach the clouds and risk their lives to climb Mt. Everest. It’s also not surprising that with the right personality and message, these climbers are without question amazing motivational speakers. The […]
I Got 99 Reasons to Attend PRINT 18 and Edu-Slacking Aint 1
You, yes YOU. What have you done for yourself lately? Specifically in the print education department? If you are still thinking about that question, I can almost guarantee you are not doing enough to keep the focus on the future of print and your business. KNOWLEDGE is what separates you from the pack. Sharing it […]
Trade Show Exhibiting 101: F as in FREIGHT
In my last post, I talked about drayage. What it is, how to calculate your drayage budget, and some of the in’s and outs of what to do to minimize your expenses (hyperlink to last month’s post). This month I’m focusing on how to get your stuff TO the show venue. Getting it home is […]
3 Takeaways from HOW Design Live to Help You Connect with Print Customers
Last week I attended my first HOW Design Live thanks to the fine folks at The Association for Print Technologies (APTech) who helped me secure a press pass. Attending a HOW event has been a dream of mine since my advertising days. HOW magazine was (and I assume still is) a must-read to stay current on […]
Trade Show Exhibiting 101: Dealing With Drayage
In the most simplistic terms, drayage is the act of transporting something a short distance and the associated charges and fees. In trade show terms it means that the fees you pay cover moving your goods from the loading dock to your exhibit booth, removal of the empty crates before the show, storage of your […]
Trade Show Exhibiting 101: Unboxing Your Exhibitor Kit
Ahhh, who doesn’t love getting brand-new stationary products? A new package of markers or a shiny new notebook – these are a few of my favorite things. Maybe that’s why I’ve always loved receiving my exhibitor kit. A shiny new two-inch-thick binder straight out of the shipping box with pages and pages of content and […]
Trade Show Exhibiting 101: Prioritize Your List
Welcome to March. This is a great time of year – one of my favorites. Everything is starting to come back to life after sleeping through the winter. I hear birds chirping and I see my flowers pushing up in my garden. I hope that wherever you’re reading this from, you’re starting to see signs […]
