3 Takeaways from HOW Design Live to Help You Connect with Print Customers
Last week I attended my first HOW Design Live thanks to the fine folks at The Association for Print Technologies (APTech) who helped me secure a press pass. Attending a HOW event has been a dream of mine since my advertising days. HOW magazine was (and I assume still is) a must-read to stay current on […]
Trade Show Exhibiting 101: Dealing With Drayage
In the most simplistic terms, drayage is the act of transporting something a short distance and the associated charges and fees. In trade show terms it means that the fees you pay cover moving your goods from the loading dock to your exhibit booth, removal of the empty crates before the show, storage of your […]
Trade Show Exhibiting 101: Unboxing Your Exhibitor Kit
Ahhh, who doesn’t love getting brand-new stationary products? A new package of markers or a shiny new notebook – these are a few of my favorite things. Maybe that’s why I’ve always loved receiving my exhibitor kit. A shiny new two-inch-thick binder straight out of the shipping box with pages and pages of content and […]
Trade Show Exhibiting 101: Prioritize Your List
Welcome to March. This is a great time of year – one of my favorites. Everything is starting to come back to life after sleeping through the winter. I hear birds chirping and I see my flowers pushing up in my garden. I hope that wherever you’re reading this from, you’re starting to see signs […]