GPA Takes Substrates To New Heights At GRAPH EXPO 2014
Information provided by Lisa Lukonen Marketing Manager, GPA Specialty Substrate Solutions GRAPH EXPO 14 in Chicago was a successful show! GPA experienced high levels of booth traffic from new contacts, current customers, and graphic designers, among others from the industry interested in GPA’s offerings. GPA saw a 58% increase in booth traffic from the last GRAPH […]
Why Is Toronto’s New Print Community Forum So Different?
TORONTO IS HOT! Not only is it the LARGEST print market in Canada, but it is also host to a new event that looks pretty interesting… and not just because it’s being held in a Chateau! The Print Community Forum is as much a networking event as it is two-day educational retreat to learn about […]
The Gold Nugget – The Customer Experience
by Chris Echevarria The Gold Nugget -The Customer Experience I read an interesting article this week posted by Colin Thompson in Printing News entitled “Treat Your People like Gold Nuggets in the Printing Industry.” What really struck a chord with me were the two points as to why key employees stay at a job: The […]
Avoiding The Marketing Creep Factor
by Chloe Mahendra-Fuji, Print Diva I was lurking in #PrintChat this week. The topic was one of my favorite – security. I love talking about security because it brings out the devil in me! Let’s start with the obvious… when you work with personal data you need some security. Even if you aren’t printing financial […]
Why You Should Be At GRAPH EXPO 14 This September
by Jonathan McGrew, edp Preparing for this year’s GRAPH EXPO got me thinking; in recent years trade shows have been challenged to grow—or at the very least stay the same size. Many shows have suffered the ill fate of declining attendance or, worse yet, shutting down completely. Shows like GRAPH EXPO and their management have […]
#PaperFundamentals: Four Amazing Reasons to Attend NPTA’s Paper School At #GRAPHEXPO
by Ande Leslie From beautifully crafted invitations and hand-written notes on luxurious paper, to complex printed pieces using specialty inks and finishes, paper continues to provide a distinctive way to reach prospective and current customers. Learn everything you need to know about #paperfundamentals at Paper School, hosted by NPTA, the National Paper Trade Association, […]
Five Pieces Of Equipment You MUST Have To Be A Book Maker – And One That Is Essential!
By Francis Atterbury Some time ago, I took the decision not to buy or own manufacturing equipment for making our books. I’m not against being a bona fide printer; I have owned and run print shops before. But unless you are in a ‘dead’ industry like letterpress where 1950s equipment represents the best it will ever […]
I Speak Print, Yes I Do! I Speak Print, How About You?
By Jonathan McGrew, edp In many ways Print still makes the world go round; if you consider all of the things we print today it is easy to see that it has its place and opportunities—even if the prediction of printing’s demise has been foretold for well over a decade. So I pose the challenge: […]
NPTA Paper School Returns to #GraphExpo
After a successful inaugural event last September, NPTA Paper School will return again this fall. The educational event will be held Sept. 30, 2014 in conjunction with Graph Expo at McCormick Place in Chicago. NPTA Paper School is a half-day program that teaches the most important topics in paper and provides attendees with a strong foundation of […]
1/1 Interview With Vitaly Golomb of Keen – Print Technologist, Venture Capitalist And Founder of #FuturePrint14
A few years back I stumbled upon a tweet with three simple words, “Print Is Big” and a link. After clicking, I basically went into sharing overdrive, and tracked down the people behind it – Keen. After a little digging there I found Vitaly, and the rest is history! I know some people out there with […]
The Top Five Things We Think We Know About Social Media But Really Don’t
by Jeff Lewis, Group M Cross-Media Marketing and Public Relations Remember MySpace? It’s still around but it’s not even close to what it used to be. How about Orkut (recently shut down by Google)? Of course you don’t. What about Google+? Anyone using that? Even though Google is by far the most popular website ever […]
ASK ROCK: Breaking The Old Print Business Model
Dear Rock, Major frustration. My father runs our printing business, and while I love him and respect him for all he’s done for us, he doesn’t seem to realize that he’s missing out on some big opportunities. We are not embracing technological advancements, and our revenues are slipping. How do I convince him to either […]
