GPA Shows Us How A Little Heat Can Be Cool At #Dscoop9 [video]
One of the best things about Dscoop 9 was being able to literally see how the HP the partners fit together, because many of them were in the same room! Such was the case with GPA, Specialty Substrate Solutions – a good friend of PMC and really fun Paper People! GPA has many of the […]
The Wonderful World Of HP High-Speed Inkjet At #Dscoop9 [video]
There are a few things you can count on when I go to an industry event: You’re going to learn something, you’re going to meet cool people, and you’re going to get inspired by something. To achieve those goals in the simplest way, just look for the HP booth and find Pat McGrew! Even though […]
SCODIX Takes Print To Sensational At #Dscoop9 [video]
If you were following my tweets from Dscoop 9, or near me when anyone mentioned “the name” at the conference, you might have noticed I was a bit obsessed with Scodix. Now my obsession is not new, but it has admittedly approached stalker levels, and let me tell you why… METALLICS. When I walked into […]
#Dscoop9 – From The Community, For The Community
I am fortunate to be able to attend a few industry events every year. A couple I have the honor to present a session or participate on a panel or two, GRAPH EXPO lets me loose to create The Printerverse as a show floor feature, and for the rest I put on my press pass […]
Creating Relationships with Personalized Direct Mail
by Randy Hardy As I’ve noted my recent posts, most marketers try to reach their target audience by using multiple marketing channels to get their message through. And while new channels such as mobile and social media are getting a lot of attention, recent studies show that print continues to play an important role in the […]
Are We Our Worst Competition?
Amidst all the chatter about the poor hotel conditions in Sochi, the spring-like weather in Russia where it should be winter, Bob Costas’ terror alert worthy pink eye, and of course – the ring #fail, there is another Olympic story I’ve been tracking: Team USA’s Mach 39 Hi Tech Speed Skating Suits! To give a […]
When Is The Time For Commercial Printers To Consider Adding Inkjet?
by Elizabeth Gooding If you’re a commercial printer, let me first thank you for not skipping this article. I understand that the knee-jerk response to my question for a lot of you is an emphatic “NEVER!” I’m just here to say that never is a very long time. For all the PR coverage that digital […]
Case Study: Do Personalized Communications Increase Local Response Rates?
by Randy Hardy In my last post, you learned which aspects are important to consider before starting to use personalized communication in your direct marketing campaigns. You also learned that individualized elements like a PURL or a personalized map help you generate greater attention with your campaigns, which leads to better results and increase your response […]
How To Create And Deliver Great Presentations
by Marion Williams-Bennett We’ve all been there. You are held captive in a dimly lit room listening to a presentation. The presenter has his back to the audience and is reading each and every one of the bullets on his slide. And the sub-bullets. Just when you think you are free, the next slide flies in […]
Customer Experience: Does Yours Start With A Wait?
by Chris Echevarria For those of you who follow my posts, I shared with you that I am in the process of obtaining my certification in Customer Experience and that I would share some of the most interesting practices and take-away. From the second weeks’ materials I want to share with you something that really struck […]
10 Zen Tips for Mastering User Interfaces
How to Quickly Adjust to Navigation Changes in a Cloud-based Program by Sandy Hubbard, Print Futurist Does this sound familiar? You log into your social media platform, web-to-print portal, contact management system, or any subscription-based cloud service, and — ack! — nothing looks the same. Where there used to be words, there are icons. Everything is smaller and […]
How Do YOU Define Transactional Print?
By Jonathan McGrew, EDP I started our conversation last month with an aim to bridge the terminology gaps in our vast and complex print industry. One of the first terms I want to take a whack at is Transaction Print. Since I work in this part of the industry I had a pretty good idea what […]
