Mohawk Partners With Print Media Centr For 2014!
It’s no secret I love paper, it’s no secret I love the paper people, and it’s no secret I specifically love the paper people over at Mohawk! We met a few years back at Graph Expo after “meeting” through social media, and since then we have carried on a lovely relationship that has spanned from […]
HP Powers Up Publishing!
I started sharing a link to HP’s new publishing focused site the other day because I LOVE when companies get aboard the “let’s find new ways to help you grow your biz, and keep the presses pumping” train. This is the first time I had come across a focus specifically for publishers, who have been […]
Why Should I Buy Print From YOU?
“Hi. My name is Frank and I work for an award-winning printing shop. We use the latest technology to bring you the best product. We do it quicker than anyone else and our prices can’t be beat.” Does this sound familiar? Do you use these, or similar, words when calling on prospects? Does it work? […]
12 Impeccable Ways to Help your Email List Grow
by Sandy Hubbard, Print Futurist “I have all these email addresses; now what do I do?” I hear this from people who are ready to start an email marketing program. They have a pile of business cards from trade shows, sign up sheets from old events, spreadsheets of indeterminate origin, and lists purchased from brokers. […]
Meet Jim Raffel, CEO Of ColorMetrix And Renaissance Road Warrior!
As promised in my LinkedIn group, this year I am going to share a lot of information from, and about our community through PrintMediaCentr. There is no better way to kick this off than to introduce you all to Jim Raffel. I met Jim in person at SGIA Expo 11, (here is video proof) and […]
ASK ROCK: Is There A Secret To Hiring A Good Salesperson?
Welcome to ASK ROCK, a monthly advice column where industry expert Rock LaManna will answer your questions on topics such as: key financials for business, and how it can lead to profitable organic growth, M&As, strategic alliances, succession plans, and exit strategies. He will also talk about leadership and present family business case studies. Do you have […]
The Power And Challenges Of Personalized Marketing Communications
by Randy Hardy Are You Talking to Me? Anyone involved in marketing today knows that to get heard by your audience, you need to deliver a personalized message that speaks directly to them. Personalization has been proven to improve response rates and create a greater connection with the recipient. Printed personalized direct mail pieces […]
Turn GIF's Into Cards Using Lenticular Printing At Gifpop!
Starting last year there was an explosion of creating and sharing animated GIF’s online. Recognizing the trend, and acknowledging that ONLY being able to share through digital media was limiting, Gifpop! was born as a way to bring this art form into the real world using Lenticular Printing! The system is simple – you upload […]
Are You Pricing Print Without Including Value?
A commodity is defined as something that is bought and sold. Commoditizing is defined as rendering (a good or service) widely available and interchangeable with one provided by another company. As a print customer, those are two different things – if Printers want them to be. We all know how we got here. The economy […]
Continuous Improvement For Customer Experience
by Chris Echevarria Last month I addressed the fact that not every customer visit, engagement or contact will go smoothly. While you, your staff, and all the stakeholders involved, may like this to happen and bosses may think this is always possible, we’re dealing with human beings and circumstances that don’t always read from the same […]
Some Video Aids To Achieve Success On Your Lean Journey
By Terry Rayner Lean is incredibly simple; however, it requires passion and perseverance. If you are starting out on a lean journey I would suggest that you get your entire company together and tell then why you are implementing Lean and the benefits that Lean will bring. The web is a great place to find support […]
Profit is Paramount in Prognostications for Print
by Sandy Hubbard, Print Futurist There are new opportunities everywhere for printers. Diving into growth areas can be risky, though, so I recommend partnering with trusted experts or trade providers until it makes sense to pull services in house or buy new equipment Here are ideas for services to add in the new year: Printed […]
