Print Ad Charges Phone Using Solar Energy

This isn’t the first time Nivea dazzled the advertising world promoting their sunblock in Brazil. Last year they created a remarkable billboard made with a million beads…  But this is WAY cooler than that! Using a print ad to harness solar power to charge devices on the beach…  GENIUS.  Per the Daily Mail – “The […]

How To Create A Successful Public Relations Campaign For Your Business

Let’s face it – unless you are a big corporation or have some good connections in the biz, most of us are doing our own PR these days, and if you’re like me you don’t really know where to start. What exactly is Public Relations?  How is it different than marketing? What is press release […]

ASK ROCK: How Can I Bring More Revenue To The Bottom Line?

Welcome to ASK ROCK, a monthly advice column where industry expert Rock LaManna will answer your questions on topics such as: key financials for every business, and how it can lead to profitable organic growth, M&As, strategic alliances, succession plans, and exit strategies. He will also talk about leadership and present family business case studies. Do you […]

Five Sure Fire Ways To Ruin Your Reputation On LinkedIn

Most of you reading this have found me, and PrintMediaCentr, through a connection of some sort on LinkedIn. Hopefully we are directly connected or you are in my Print Production Professionals Group. If not, you can rectify that after this post! As a group manager I walk a diplomatic fine line. I sometimes stay neutral […]

[Infographic] Social Media Explained (With Coffee)

This is from Marketplace Maven and it’s dated 2012, but since I never saw it before I will assume some of you haven’t either. Even if this is old news to you, it might be very useful to others – possibly even clients… especially if they are just dipping their toes into the social pond, or […]

Top 5 Reasons To Attend Digital Print For Packaging June 5-6 in Atlanta

I made some new friends and they have provided some info on this upcoming event as well as a promo code to save $200 on registration for PMC readers! Follow @SmithersPira on Twitter, and #dpp13 for event updates and buzz! Don’t miss Smithers Pira’s Digital Print for Packaging 2013 June 5-6 in Atlanta! The biggest […]

Download the #Printchat Reading List

Following up on our “Sharing” topic from last week… this week at #printchat we swapped info on some great Print and Marketing books that are out there. My stand-in sidekick Marco Morales (@miercs) graciously complied a list for us which you can download in PDF format: #PRINTCHAT READING LIST If you missed last week… CLICK […]

Meet Robert Hunt: Creator Of Awesome Industry App @PrintApply

As I often mention, one of the perks to having a website that’s dedicated to sharing cool things with our community is that cool things come along! Such is the case with Print Apply – an App for print professionals and graphic designers!  I’ve had the App and have been sharing info about it for […]

Are Maps The Key To Unlocking Higher Marketing Conversion Rates?

As I mentioned in a recent post Personalization Is About To Get Real Personal, one of the cool techs I learned about at the Xplor 13 conference was locr Maps presented by CEO Rolf Richter. At first I was a little skeptical, especially since he claimed “marketing campaigns using locr maps have proven to be […]

#PrintChat Resource List Is Now Available!

The topic of this week’s #printchat was “Sharing” and the goal was to have everyone share their go-to spots for information and resources. I asked, the chatters answered, and there were so many links flying by that we were asked to compile them for distribution. Marco Morales (@miercs) who stood in as co-host this week […]