Will Google’s Algorithms Drive Dollars Back To Print?
I’m not generally paranoid, and I am a paper lover, but recently I have noticed something very unsettling… Neenah Paper is cyber-stalking me! Over the past few weeks Neenah’s ad words campaign has literally been following me around the Internet. Google’s algorithm has obviously identified me as someone who has a vested interest in […]
College Uses Augmented Reality OOH Banner To Recruit Students
Here is a great use of cross media marketing! A printed banner connects people (and potential students) with a digital experience that offers them a glimpse into campus life. The video below doesnt show if there was a way to connect and get more information, but that would just be icing on the cake since […]
Who’s REALLY Consuming Print?
“In the last decade, while the digital marketing space has gotten noisier and considerably less effective, print has enjoyed a renaissance of increased conversion rates and marketing return on investment. Customers actually appreciate getting a nice postcard, well-designed catalogue, or personal thank you note in the mail today.” (via www.printisbig.com) A couple of years ago I […]
A Whole New Print: Is 3D Printing Coming To Your Local Print Shop?
By Ben Freund If you haven’t already heard, 3D printing is one of the hottest developing technologies coming to market. One of the biggest questions about it—for readers of PrintMediaCentr, especially—is how 3D printing will impact the traditional print industry. I’ll cover the argument in favor of 3D printing becoming a tool for traditional print […]
10,000 NFC Ad Panels Go Live Across The UK
Hear that? It’s the sound of progress! Sure there are soon to be antiquated QR codes on these out-of-home ads, but have no fear, as soon as all mobile devices are enabled with NFC readers they will be distant memories! I have been writing about NFC for over three years pretty much waiting for this […]
Meet Think Tanks Dean Rose, The Happy Hero of High-End Packaging
I meet some of the most amazing people through my LinkedIn Group, and Dean Rose is certainly one of them. What immediately drew me to him was his passion for Print – this is a guy who LOVES his job and could easily make a living as a motivational speaker for the industry! On top […]
THiNKing About How Printed Electronics Will Impact Print & Consumer Packaging
THiNKing About How Printed Electronics Will Impact Print & Consumer Packaging @ Ryerson University on March 28th by Andrew Wong On Thursday March 28th, students at Ryerson University’s Graphic Communications Management (GCM) program will be hosting its annual colloquium event. This event consist of two seminars, featuring experts from the print and packaging industry and […]
Rock LaManna to Present at AWA Mergers & Acquisitions Executive Forum
For Immediate ReleaseContact: Greg Mischio, Marketing and Outreach LaManna Alliance608-445-0683 greg.mischio@gmwrites.com In the mergers & acquisitions arena, many private equity analysts have overlooked the printing and print-related industries. That’s an oversight that Rock LaManna of the LaManna Alliance hopes to correct when he presents at this year’s AWA Mergers & Acquisitions Executive Forum. In the print-related industries […]
HP Live Photo App Turns Photo Prints Into Augmented Reality Videos
This is a great idea and of course since the App works with print it’s even cooler! Im not a big photo sharing person in my real life, but Im thinking of other ways to use this tech that make more sense for me. For example, using the app to add a little photo to […]
NYT's "Game of Thrones" Shadow Ad Takes Over The News
Genius! Genius! Genius! Im trying to control my excitement here, but it’s going to be difficult. Just to get it out the way, they had me at Game Of Thrones (GOT). Add in a Dragon Shadow flying across the spread and Im just about jumping for joy. But more than the brilliant concept here, to me […]
Trade Show Swag Moving To #NFC For Engagement
Until I watched this video, I really believed the NFC process was way more complicated than it appears to be. Even if this is the most basic use of the technology, it seems doable by pretty much everyone with an NFC enabled device, and a little patience. This was posted in Nov of 2012. NFC […]
Are These Ads Worth the Paper They’re Not Printed On?
This article from the NY Times was sent to me to share from my friend Warren Seidel at Unisource Worldwide. I have modified it but the full article is here: Are These Ads Worth the Paper They’re Not Printed On? – NYTimes.com. My apologies to the author, but also a HUGE thanks for covering our side […]
