ASK ROCK: How Can Printers Avoid A Cash-Trap?

Welcome to ASK ROCK, a monthly advice column where industry expert Rock LaManna will answer your questions on topics such as: key financials for every business, and how it can lead to profitable organic growth, M&As, strategic alliances, succession plans, and exit strategies. He will also talk about leadership and present family business case studies. Do you […]

Where AR We Now: The Current State of Augmented Reality

By Ben Freund I decided to challenge myself for this month’s article. I decided I was going to find out what was so exciting about AR technology, and when I figured it out, I’d let you know what it was. See, my understanding of AR was a little out of date. As far as I […]

360 Panoramic of the BBC’s World’s Newsroom Triggered by #DirectMail

This is certainly a cool way to stand out from the crowd, especially when you are approaching the “media” industry which I have to assume applies to those who BUY space, and not members of the media.  While there isnt very detailed information below such as did the DM have an envelope – and if […]

Philadelphia Cream Cheese Goes Interactive With #AR #Packaging

Get a schmear of Augmented Reality with your bagel!  Brand loyalty is a wonderful thing. Once consumer trust is established, opportunities to create evangelists for products and services and create new users, can be found even through packaging! I think this is a great example for a few reasons… • Loyal Philly fiends will love […]

Visit PrintMediaCentr At #GOA2013 And Attend for FREE!

PrintMediaCentr brings its action-packed, fun-filled networking zone live to the expo floor. Stop by to see the use of print-based marketing technology – such as iPR, Augmented Reality, and QR Codes; listen to an array of speakers and panels; and more! Co-located with The Expo Theater in booth 371, we will bring designers and production […]

HP Helps Make Personalized #PrintCat Greeting Cards Possible!

Recently, ICanHasCheezburger paired with print service provider RPI and stationary company The Madison Park Group to make actual personalized greeting cards from memes using your own photos. The cards are being printed using HP Indigo 5000 and 5500 Digital Presses. Full details in the press release below, but this is the sort of partnership that […]

@MillcraftPaper on Making the Right Paper Choice

 by guest contributor Jill DiNicolantonio With so many printing papers available, specifiers can easily get overwhelmed. Many end up relying on a few favorites, usually opting for a white, gloss coated stock. Looking at it in further detail, you’ll see a bunch of paper qualities that can make all difference between a dream job and a […]

Rock LaManna on Printing Business Family Dynamics

GET YOUR PIECE OF THE ROCK  Welcome to the launch of ASK ROCK, an advice column where industry expert Rock LaManna will answer your questions on topics such as: key financials for every business, and how it can lead to profitable organic growth, M&As, strategic alliances, succession plans, and exit strategies. He will also talk about leadership […]

Five Incredible Applications of Printable Electronics

by guest blogger and PMC contributor Ben Freund My last guest blog briefly mentioned that a technology was being developed to allow for printing of simple computer chips like RFID tags using metallic inks. The result would be computer chips produced so cheaply and on such flexible substrates that they could be integrated into almost any kind of […]

Big Changes in January From the USPS For Bulk Mailers

by guest contributor Blase Ciabaton January is the month of change for the USPS and bulk mailers. These changes will have wide reaching impact across both the business and nonprofit communities. Changes include mandatory adoption of the Intelligent Mail Barcode, new tabbing regulations for letter-sized self-mailers and a postage rate increase. This article will cover the highlights […]

Why is the Print Industry Whining About #Paperless2013

  Doesn’t the print industry have better things to do than shake its fist at Google and their Go Paperless in 2013 campaign? So many already think Print is out of touch with the “new world,” so why add fuel to that fire? And the organizations that are speaking out, well they just have their […]