Cross Media Show 2012: The After-Buzz by Matthew Parker
CrossMedia: Why there was a buzz around this show (and why I was buzzing too) by Matthew Parker Launching a new show is always a big gamble. But Cross Media appears to have put in a successful first show. I spent two days at the show, presenting, networking and learning. And it was certainly a […]
Guinness World Records 2013 Takes a BITE Into Augmented Reality!
I was soooooo excited about this and was on my way to buy it when I found out after going to iTunes that the book and the app arent available until September 11, 2012!! Guinness does have a nice preview up and was cool to see SOCIAL MEDIA RECORDS in there! The use of AR is […]
The Top 10 Reasons Why In-Plants & Print Centers Should Attend GRAPH EXPO
Why In-Plants and Print Centers (Corporate, Education and Government) Should Attend GRAPH EXPO By Elisha Kasinskas, Marketing Director, Rochester Software Associates, Inc GRAPH EXPO has reached out to in-plants and corporate, education and government print centers to find out what they want to see and hear at this year’s show. In a truly collaborative effort, […]
Augmented Reality Helps Aliens Bursts Through Chests Everywhere
Love him, or hate him, that little freaky Xenomorph from ALIEN literally burst from John Hurt’s chest and into pop culture immortality. In what can only be described as the perfect marriage of concept and technology, the Swedish company FingerFunk has created an APP to recreate this iconic scene with the help of Augmented Reality. […]
Infographic: The State of Graphic Design
Welcome to the 2012 edition of the State of Graphic Design! via State of Graphic Design | Smartpress.com. Smartpress.com conducted a survey to aggregate the opinion of dozens of the best and most-talented graphic designers in the industry. The results were turned into a success factors/guide document in form of an infographic. This year the […]
8 Reasons Mail Succeeds in a Digital Age
I suppose information on why mail is still a relevant medium from the POST OFFICE is much like information from Dairy Farmer’s on the nutritional benefit’s of milk in that the cream will always rise to the top – oops punny! Have you ever seen a bad stat from the USPS on mail? – I […]
Thick and Delicious Business Cards
PMC is honored to welcome Sabine Lenz from PaperSpecs as a guest blogger! If you love paper, you’ll love Sabine and the awesome information PaperSpecs provides for the print and design community! Thick and Delicious Business Cards By Sabine Lenz It was thick. It was juicy. Well, as much as you can call a business […]
Top QR Code Uses So Far in 2012
Im sharing this because it’s nice to see the USPS receive a positive shout-out for a change. Regarding the author’s other picks, it’s interesting to note two of the remaining four are packaging based executions. Perhaps you can judge a campaign by its cover. Top QR Code Uses So Far in 2012 by Julie Campbell Though […]
Coffee Chain Creates Location Based Interactive Newspaper Ads
Simple. Added Value. Caffeine. The trifecta of optimum conditions for ROI. Coffee Chain Creates Location Based Interactive Newspaper Ads Scannable barcodes allow readers to find their nearest Cafe Joe to their current coordinates. By Yi Chen Cafe Joe is one of the biggest coffee chains in Israel, and has recently launched an interactive advertisement in local […]
Digital Textile Printing: Turn YOUR Photos Into Clothing
When I was growing up it was all about the RIT and making tie-die t-shirts in the backyard with the kids on the block. The ink splashed around in buckets as we dipped our white t-shirts adorned with carefully placed rubber bands to keep the colors in the places we wanted them. That was the […]
[Infographic] The ROI of Web Content Personalization
Im on a bit of a segmenting/personalization kick and this plays nicely into it. Knowing who your visitors are is a nice thing, but knowing what they are interested in and looking at is even better. Based on the assumption that users will know their data is being collected (see CONSENT below), the opportunity to […]
IKEA Unveils Its Catalog Of The Future
Goodbye QR Code and Hello Augmented Reality… it was only a matter of time before the inevitable, right? With IKEA going AR, you know the rest will soon follow. AR is really the perfect tech for such things anyhow as you need the print in hand to access to added value, and with IKEA providing […]
