Training Archives

Well Organized and Insightful, Print Tech China 2012 Summit a Success

Noppen is a leading international company facilitating business across Asia and Europe. Driven by the desire for excellence and supported by a supreme understanding of the Asian market, Noppen has been delivering exceptional events, assisting new market entries and establishing government relations since 1998. Our top-level business connections paired with our close relations to the […]

The Future of Print is Online Now

I am not a Vista Print fan. I have never used them, but I do know three people who have and only one was happy with their job. The other two ordered business cards and the text was not centered. They also said the card stock was really flimsy. They spent an endless amount of time […]

The potential in printing electronics: Video from TED2013

This is REALLY COOL… and a great story of perseverance and ingenuity! Kate Stone: The potential in printing electronics Kate Stone is the Founder and Managing Director of Novalia, a company that specializes in interactive printing. Her work combines physical prints with digital electronics. via Watch “Kate Stone: The potential in printing electronics” Video at […]

Are Paperless Bills and Statements Really Better for the Environment?

This week, Two Sides will launch a nationwide educational initiative to engage and encourage major U.S. corporations to adopt best practices for environmental marketing and end the use of misleading claims about the sustainability of print and paper. You can read the press release here. For more facts on the sustainability of print and paper, […]

Direct Marketing Gets Eco-Friendly

In the wake of Toshiba’s failed attempt for a National No-Print Day, I am going to be more proactive and help get Print & Paper’s greener messages out there for you to share as you wish… and please, do share them. We live in a bubble of our own industry and the perception of the […]

Why Stopping Toshiba's National No Print Day Worked, and Why it Shouldn't Have

10 days after the announcement of National No Print Day, Toshiba pulled the plug and victory celebrations broke out through The Printerverse. Victory is a strong word. It implies a winner and a loser, but there is some grey area here too. Ok, in the movie version yes Toshiba is the villain and Print & […]

Cross Media Creates World's Largest Shoe Store

Take some scanners and a large digital screen, add a healthy amount of Augmented Reality and mix vigorously with Social Media. When compete, scan QR code, proceed directly to mobile checkout, and enjoy your news shoes the next day. You now have the recipe for buying shoes while waiting for your train.

Popular Science Enlists Augmented Reality To Bridge Printed Page, Digital World

It’s awesome that the publishing industry is adopting AR as another link between print and digital, and Im grateful they are being open minded. But I have to say, it’s just the beginning with the next step being Intelligent Print Recognition. There are many differences, and some similarities, but ultimately iPR(tm) provides a relationship with […]

1/1 Interview with Ken Blakeslee on Augmented Reality, the AR Summit, and Killing Mobile Phones!

There are many awesome aspects of being a media sponsor for an event, but access to people I wouldn’t normally have access to, does top my list. Enter Ken Blakeslee, one of Europe’s leading experts on Mobile Services and Applications, and Chairman of the Augmented Reality Summit, an all day conference on all things AR, June […]

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