The Road to drupa 2012 – and More from Pat McGrew M-EDP, CMP – Part 2
An interview with David Zwang on behalf of OnDemand Expo and Conference
Joined at the Hip – How printers and publishers can use content services to build relationships (and profit): An interview with David Zwang on behalf of OnDemand Expo and Conference by Sandy Hubbard, Print Futurist This week I spoke with David Zwang, who was on his way to Singapore to deliver his message on the opportunities in […]
Rules for Protecting Your Brands Color, in Black and White
This is very interesting, and if you work in advertising the “color” and “font” question comes up very often when creating logo’s in particular. The author goes on to provide this information: “A number of companies have tried to protect single colors, with mixed results. Good Humor failed to protect the color white for its trucks […]
2012 SGIA Expo Registration is Open!
I will be attending as a media sponsor and if all goes as planned also a session speaker! There are so many reasons to attend SGIA EXPO, and this year they have added some great new features to add to the list. Check out my videos from SGIA 2011 (including a few that show a […]
The Road to drupa 2012 – and More from Pat McGrew M-EDP, CMP
“They” say it’s good to have friends in high places… I say, it’s good to have a friend who attends every Print trade show on the planet (pretty close to literally), is an industry LEGEND, and is willing to make videos and send blogs of her adventures! YAY! If you don’t know Pat McGrew, you […]
#PRINTCHAT 2.0 – New Host, New Time, New Opportunities
If you are unaware, in January of 2011 Quad/Graphics created a weekly “tweet-up” for the purpose of exchanging ideas and information within the world of print. Aptly named #PrintChat, word spread through networking circles and soon enough a nice weekly crowd began to gather and participate in intelligent discussions and relevant knowledge sharing. The Background Quad/Graphics founded […]
College Creates Augmented Reality APP To Enhance Campus Experience
The concept is cool, but after I downloaded the APP and scanned the picture, I was not thrilled. This was my experience: First, the app is 13mbs so took what seemed forever to download and install. After I got it loaded and launched, it took a bit of time before the “content” showed up. The […]
How Recruiters See Your Resume
Ive read hundreds of resumes throughout my career and I certainly have spent more than 6 seconds on each. I understand that at this point in time recruiters are overwhelmed by resume submissions, but I can’t imagine 6 seconds is enough time to evaluate WHO a person is, and Im a bit insulted by this […]
Zoo Records "Hidden Sound" QR Code Campaign
This QR campaign has all the makings of a Hollywood movie: The Pitch: “Be Cool” meets “Cadillac Records” The Plot: Indy label overcomes all obstacles to create success for itself and its artists. Zoo Records “Hidden Sound” QR Code Campaign by Xath Cruz The problem about chasing medals is that it is often given to […]
6 Ways to Integrate Print with Your Social Media Marketing
Hopefully, this isn’t a new subject for you, and whatever you call it – cross media, multichannel or cross channel marketing – you already have some strategy in place and are executing. If not, well, this is some great info on how to get on board and QUICKLY! 6 Ways to Integrate Print with Your […]
Movie theaters turn pre-show trivia into smartphone game with prizes
If you ever saw the movie “Defending Your Life” with Albert Brooks and Meryl Streep (and if you didnt put it on your list now) Albert gets hit by a bus in his brand new Mercedes and essentially goes to purgatory where he is put on trial to “defend” his life. The judgement will decide […]
The 6 Pillars of Social Commerce
Brain Solis rocks. In this post he tackles the 6 Pillars of Social commerce which he states are: 1: Social Proof – follow the crowd, 2: Authority – the guiding light, 3: Scarcity- less is more, 4: Liking – builds bonds and trust, 5: Consistency, 6: Reciprocity – pay it forward. The 6 Pillars of Social Commerce: Understanding the psychology of […]
