What Apple Didn't Announce: New App Store category for Catalogs
This is one of those good news/bad news things depending upon where you sit in the Marketing industry. For the digital crowd, especially designers – congrats and enjoy your free time while it lasts. For the Print people, well catalogs aren’t going away (at least for now), but I have to imagine the volume will […]
New “Designed To Shine” Guide Spotlights Advantages of Printers and Converters Providing Metallic Effects
“Designed to Shine” is available for $39.99 through the ITW Foils web site – HOWEVER!!!!! We got in touch with Christine Takacs and ITW Foils is providing a 30% DISCOUNT TO THE PMC COMMUNITY!!! To get the guide for only $26.66 click here This is the press release… NEWBURYPORT, MA — ITW Foils, a global manufacturer […]
Print Producers Stressing You Out? Here Is A Good Reason Why…
If you work in Advertising or have Advertising Agencies as clients, you have probably seen and dealt with your fair share of “stressed out” maniacs. It really wasn’t a surprise to me that Advertising Account Executives made the top ten most stressful jobs list on the infographic below, and it’s definitely poignant stress level wise […]
WTF QR CODES
These are just a few examples of QR CODE FAILS that a bunch of people submitted to tumblr described as: Celebrating the ridiculousness that is QR codes. WTF QR CODES is curated by @brad_frost and @cvilly. Some of the commentary is pretty funny, and you can see that and the entire QR FAIL collection here: WTF QR CODES. Personally, Im at loss other than […]
Hooray for Hashtags on Twitter
Quite often I am asked about the “pound” sign in tweets referred to as “hashtags” by those of us more in the know of such things. I commonly describe it as a search tool for twitter; a way for users to find conversations about subjects they are interested in, as well as allow others to […]
The Paper Merchant's Brain is Yours for the Picking
I was invited to give a presentation at the Paper Distribution Council’s Annual Meeting back in January of this year. The PDC is part of the NPTA (National Paper Trade Association) which is the distribution arm of the paper industry, and known more commonly as Paper Merchants. It is through Merchants that Printers buy the […]
Infographic: Are you using Google Search Effectively?
If you are like me, you know a few tips on how to hone in on the more targeted results when you search Google. Little did I imagine that there is a whole “search language” I had no clue how to speak AND KEY COMMANDS!!! While this infographic is aimed at students doing research, it […]
Embracing Disruptive Forces as a Strategy
Opening your doors to change will prepare your operation for the future of print by Sandy Hubbard In the past you competed with other print shops for jobs. Today you compete with traditional and online marketers, your own customers who are outputting jobs in various ways, in-house printing operations, online discount printers, your local office […]
What caused Grandma to go Social?
Impossible is a word I personally don’t use that often from years of Traffic/Print Production “it has to get done” conditioning, but a few weeks ago I received a Facebook friend request from my Grandmother! This is the same woman who refers to her computer as “the machine,” turns OFF her answering machine when she […]
PMC’s Vendor Spotlight: 1/1 Interview with Mike Peluso, VP Shawmut
Back before we changed our calendars I put out a call for Printers who were family owned and also adding Marketing Technology Services to their capabilities. The PSP/MSP conversation is often had, but rarely do I see anything but the conversation, so I was thrilled that Shawmut responded and was willing to share their journey […]
Postology Report: There Will Be a Postage Incentive Promotion This Summer
If you plan on incorporating or submitting materials with QR codes during this promotion, take HEED – the USPS is now QR Big Brother, and I for one am thrilled! The news is in – the USPS has announced a summer postage incentive program: via Postology Report – February 2012 – Postology Hot Topics: There Will […]
Code Jacked! Pokemon Card Links to Adult Site via QR
Seems weird to me just ONE card would be QR code-jacked, so I will be on the look out for any follow up or additional reports about Pokemon Gone Wild scenarios…if you find any please pass them along! source: KPTV in Portland, Oregon
