It's time to pull Print Producers into your Marketing efforts!
Now more than ever I believe it’s time for companies that make print equipment and products to re-examine their strategy and start communicating directly to the people who have influence and control over where and how print jobs are produced. By Deborah Corn Recently, I have discovered something pretty amazing along my trade show […]
Banana Republic links QR code campaigns on wine bottle to party-planning content
Due to creative packaging and good design, the added value after the scan, and a brand that “get’s it”, this QR execution is a success for all companies involved. Like Col. Hannibal Smith of the A-Team says – I love it when a plan comes together! By Chantal Tode Banana Republic is teaming with […]
PMC's Vendor Spotlight: 1/1 Interview with Peter Lancaster, COO/Co-Founder of Documobi
Documobi came into my life during GRAPH EXPO. Nigel Cliffe (the CEO of PMC) was going on about this new technology for print and insisting I look at it – which for a Brit was pretty dramatic. The problem was, we couldn’t get near the booth. Apparently there was something to see, and the […]
Kids Interact With Yogurt Brand Through Fun-Filled AR Challenges
Looks like we are nearing the end of the “toy in the box” strategy to get kids to get their Mom’s to buy products and entering the digital prize era. In this case, the AR tag is located under the top of the yogurt – and kids can get an AR experience and play […]
15 Creative & Crazy Cool QR Code Designs
The greatest thing about a designer, especially a great designer, is that they challenge the “rules” when they create. As a matter of fact, asking a designer to stay within the box is the fastest way to get them out of it and that is why they are so much fun to work with […]
SMRT launches NFC posters in Singapore
It’s getting closer! And while NFC wont kill the QR code since it cant be used in some formats – like ads in publications, it’s still worth being excited about since it’s yet another tech attached to print, and that means more print! By Paula Berger Singapore public transport provider SMRT has placed NFC […]
6 key trends in digital advertising
Trends: Digital Advertising – The six most transformative in online marketing by Anthony Ha A vast array of technologies and trends are transforming online marketing. Because it’s hard to wade through the changes, we’ve whittled them down to six that are significant. The death of the click through—maybe for real this time. Advertisers and […]
Win a Free VIP Pass to PODi AppForum 2012!
PODi AppForum conference is three days of innovation and ideas for making more money with digital printing. Join PODi & hundreds of our peers in Las Vegas Jan. 23-25, 2012 for the industry event of the year. Come to the AppForum in Style! VIP Pass includes: Full 3-day conference valued at $1,295 Up to $500 Airline […]
Infographic: Why Content For SEO?
Numbers in charts have factors that number users dont necessarily reveal, or can be argued… but what cant be argued is that I see everyday how content increases PMC’s visibility on search engines, and how many people are visiting through searches of terms related to the Print and Integrated Marketing Industry. To fine tune […]
What is a Print Futurist Anyway?
by Sandy Hubbard As an industry, we’ve been scratching our heads for decades, trying to figure our what the print shop of the future is. In many ways, we are already operating the print shop of the future, filled with prepress and press automation, remote order entry, JDF and XML instructions, and other technological processes. […]
PODi AppForum Keynote Announced!
FOR IMMEDIATE RELEASE Media Contact: Christine DeLooze chrisd@podi.org Harley-Davidson Communications Strategist Ken Schmidt to be Keynote for AppForum How to make your brand unforgettable and outsmart the competition Rochester, NY — PODi, the Digital Printing Initiative, has announced that Ken Schmidt, former director of communications at Harley-Davidson will present the kick-off Keynote address at the […]
SGIA Expo Opens Next Week
As a Media Sponosr – PrintMediaCentr has made arrangements for you to receive free SGIA Expo registration (general admission fee is $35) Register online at http://www.SGIA.org/VIPpass. Please make sure to enter Promotion Code 586861 into the registration form! Press release from the issuing company (posted on What They Think) The 2011 SGIA Expo (New Orleans, October 19-21) kicks […]
