Direct Mails Lazarus Act
Richard Bach, author of Jonathan Livingston Seagull wrote “The simplest things are often the truest.” That is immediately what came to mind reading this article below. In our current version of the multichannel world, there does seem to be many playing the shell game with their audience playing the role of the pea. Messages are being […]
Digital is not a four-letter word!
This is a post I wrote last year for another blog and while I am not usually a recycler in this area, the message is still relevant (and it is 10/10 after all), so I thought I would share it here… The Number 42…Today is 10/10/10, and in binary code 101010 represents the number 42. […]
Infographic: Business Data Breaches
This infographic from Bolt Insurance , designed by Infographic World is visually stunning! It’s one of the best (and possibly the longest) Ive come across in a while. I was so busy enjoying the film noire theme, that I had to go back and actually read the data which is a way more unpleasant experience – […]
Seven Smart Ways to Get More Repeat Business
Ed Gandia is a founding partner of International Freelancers Academy and co-author of the bestselling and award-winning book, The Wealthy Freelancer(Penguin/Alpha). He is also a co-founder of International Freelancers Day, the world’s biggest online educational conference for solo professionals. Ed and I hooked up while he was doing research for the book, and he actually […]
Making a Case for Relevance in Pricing
Although I have spent most of my adult life in the pursuit of all things print, I am admittedly a TV junkie on the side. Many of the posts I write unrelated to a news article or a blog that sparked an interest are inspired by something I’ve seen on television, and this one is […]
Augmented Reality Meets Gesture Recognition Through Print And More
Lot’s of cool stuff coming down the road to interact WITH Print as well as other objects. Like any marketing technology, the case for adding value still has to be made before diving in and providing a relevant user experience to justify the expense.____________________________________________________________________________ The Aurasma app overlays interactive content on the real world, such […]
What Digital Asset Management can mean to a Printer
We all talk about the myriad of ways a printer might add value to the services he provides his Client in these troubled times; Cross-channel, Multi-channel, email marketing and the likes. One service is very much closer to home than you might think. Many printers save files for Clients in one form or another. How […]
20 Articles on Pricing Your Design Services
Eric Miller put together a list of 20 articles to help designers with providing quotes for their work. He writes… Determining the design rate for your graphic design projects can be one of the trickiest aspects of the business. Many variables contribute to the difficulty of this process. For example, it is not always […]
Who wins the NFC vs QR War? Everyone!
I just read a great post by Tony Vassiliev – Chief Executive Officer at Gauge Mobile Solutions Inc. titled Will NFC Eliminate QR Codes Entirely? One of the reasons Im sharing it, besides my love for all things multichannel, is that he makes this very simple and clear point: “…As I mentioned earlier, NFC requires a transmitter […]
PMC's Vendor Spotlight: Ernie Crawford President, Crawford Technologies
I first learned about Crawford Technologies earlier this year at the Xplor International Conference & Vendor Forum in Tampa, FL. Their software solutions for the Print Industry amazed me. Actually, the entire reality of the technology that goes into Print and especially within the Document/Transpromo segment sort of blew my mind. As a Print Media Buyer, I […]
PMC's News From The Printerverse: GRAPH EXPO Special Edition
Our GRAPH EXPO Newsletter is out! Get info on some of the Products & Services seen in Chicago, upcoming events, and a PMC Vendor Spotlight 1/1 Interview with Ernie Crawford from Crawford Technologies. Click here to read the newsletter, and if you want your very own copy delivered to your inbox next issue, please […]
Going to Vegas for PODi AppForum? Check out this Infographic
The 10th annual AppForum conference will be held January 23–25, 2012 in Las Vegas. The AppForum is the industry’s premier educational event focused on the revolutionary changes in marketing made possible by digital printing. The 3 day show is attended by hundreds of the industry’s leading print and marketing service providers, direct mailers, marketing professionals and digital […]
