Video: Augmented Reality Event 2011
Still recovering from an augmented reality that happened last week. The video footage below shows elements from the Augmented Reality Event (ARE) 2011 in Santa Clara, CA on May 17-18. This was the 2nd annual event of the largest conference dedicated to the business of augmented reality. Start-ups, developers, mobile and hardware companies along with […]
First Public NFC Marketing Campaign – DELIVERED VIA PRINT!
The new X-Men movie “X-Men First Class” will be advertised around London, UK using Near Field Communication (NFC) to take mobile users to a trailer or Facebook page via their NFC enabled phones. Proxima are providing the the technology and as far as I know this is the first time that NFC has been used […]
QR Code Analytics
QR codes have started to pop-up in lot of places such as store display, business cards, online ads, postcards etc. Whether QR codes are here to stay or not but from the measurement perspective they do present a huge opportunity in measuring advertising’s (particularly offline) effectiveness. If you are one of those marketers who have […]
How to Use Augmented Reality in Advertising
Combining the digital and physical worlds, augmented reality offers brands a unique new opportunity to interact with consumers. Here’s why it’s worth a shot. Augmented reality, or AR, may finally be coming of age. Particularly for Millennials, defined as those born in the 1980s and whose lives revolve around being constantly connected to technology (Blackberries, […]
PODi Issues Call for Digital Printing, Direct Marketing Case Studies
ROCHESTER, NY—May 19, 2011—PODi, the Digital Printing Initiative, has issued a call for entries to industry leaders who have created or produced successful marketing campaigns or programs utilizing digital printing, cross media, relevant one-to-one direct marketing, collateral management or online marketing portals, custom publishing, packaging or personalized transactional/transpromo solutions. All accepted submitters receive a professionally […]
The Basics of E-mail Marketing
E-mail marketing has become practically ubiquitous, however it might seem confusing or intimidating to those who aren’t familiar with the terminology or the mechanics of how it works. Here’s a brief overview to get you started: What is E-Mail Marketing? Simply defined, e-mail marketing is sending marketing messages to individuals and companies through their e-mail […]
How To Use Facebook To Enchant Your Customers
by Guy Kawasaki The process of creating a deep, delightful, mutually-beneficial and voluntary relationship with customers is called enchanting them. From Dale Carnegie to Robert Cialdini, people have explained how to make this happen, and now there’s another tool for you to use. They’re called simply Facebook Pages (often called “fan pages”), and there’s never […]
1/1: Interview with Roger Smolski, Editor of 2d-Code Online
Every so often I am able to hunt down someone from the industry that I greatly respect and admire and Roger Smolski fits that bill. Sure, his name might not be that familiar to you, and Twitter is his only Social Media channel, yet Roger manages to influence and inform on the world of QR and Marketing Technology daily […]
VectorScribe plugin for Adobe Illustrator now available!
Astute Graphics is proud to announce an amazing new vector creative plugin for Adobe Illustrator™, and it’s already caused a sensation. VectorScribe Designer and VectorScribe Studio are the ultimate vector toolkits for all designers and users of Adobe Illustrator CS3 to CS5. They allow you to edit and create vector artwork faster, smarter and dynamically through […]
Big-Box Home Improvement Stores Offer Bar-Code Guides to Plants
WHETHER it’s a piece of pipe or new kitchen cabinets, many Americans search for the right product in the aisles of home improvement stores like Home Depot or Lowe’s, trying to quickly identify what they need. <—- In this Home Depot commercial, a customer scanned a bar code with her smartphone to get information about […]
Win Tickets to the Augmented Reality Summit 2011
Taking place on the 16th June 2011, the Augmented Reality Summit will explore augmented reality and virtual technology, creating the perfect platform for brands, media agencies, publishers, and developers looking to uncover Augmented Reality in full and recognise the potential AR brings any brand or company. We’re delighted that the organisers have offered two lucky […]
Mobile Barcodes Can Be a Powerful Tool Provided Marketers Add Value
Usage and awareness on the rise Mobile barcodes, particularly the 2-D variety (such as QR codes), constitute a new tool for marketers looking to activate and measure the impact of static media, in-store displays and product packaging. “Mobile barcodes hold promise for marketers as a mechanism for activating other media and providing a bridge between […]
