Making Old Media Marketing New
by Mitch Wagner Savvy marketers know how to recognize the relative strengths of old and new media and how to make them work in harmony to drive demand and sales. Old media are great for creating brand awareness, while new media can help drive that brand awareness to sales, according to Tom Nolle, president and […]
How understanding the fluff factor helps you reduce print costs by up to 30%
by guest blogger Matthew Parker I hate doing the vacuuming. But these days I have to vacuum more and more. And the reason for this vacuuming is our cat. Our cat drops fluff everywhere! The fluff factor of our cat costs me lots and lots of time in vacuuming. The fluff factor also costs me a […]
Top 14 Things Marketers Need to Know About QR Codes
by Angie Schottmuller I recently spoke at SES New York on best practices for mobile marketing with QR codes. Here’s a follow-up crash course on tools, tactics, and best practices to confidently help you jumpstart a 2D barcode marketing campaign. 1. A QR Code is a 2D Barcode QR codes are an encoded barcode image […]
Defining Print’s Role in Modern Direct Marketing
An Internet information company seeking to boost response rates and drive traffic to its website was reluctant to use direct mail. After the campaign generated so-so results in numerous online channels, however, a direct mail test produced the highest response rates and the most stickiness of any medium they used—even for the coveted new-media generation […]
Now that Nearly Every One is Social, How Do You Differentiate Yourself?
Facebook has over 600 million active users, and nearly 50% of those users are active on a daily basis. If Facebook was a country, it would be the third-largest in the world. Though hard to believe, it’s a reality that social media didn’t have any takers few years back and now there seems to be […]
Google, Already Dominant in Mobile Search, Isn’t Resting
MOUNTAIN VIEW, Calif. — In early 2008, in the early days of the iPhone era, Google engineers began noticing something unusual in the search engine’s logs. Owners of these new phones were doing a huge number of Web searches. But there was a problem: searching on a phone was less than ideal. It was hard […]
Infographic: Marketing with Augmented Reality
Following the successful launch of our free report, Augmented reality marketing strategies: The how to guide for Marketers and it’s visual Slideshare counterpart, Hidden have released Marketing with Augmented Reality – an Infographic designed to exemplify the essential statistics that marketing professionals need to know. Based on research commissioned specifically for the report, the infographic […]
Infographic: A Guide to Mobile Barcodes
With marketers and the masses coming around on barcode marketing, we decided to clear the air about which barcodes are most appropriate for particular marketing campaigns, the growth of the barcode marketing category, and where to find additional resources about barcode marketing opportunities. via Cracking the Code – Upshot’s Guide to Mobile Barcodes (Infographic) | […]
8 Ways to Successfully Sell Using Social Media
By Mike Schultz There’s this age-old problem with selling: If we could only get more people to pay attention to us, we could build relationships that lead to sales. Fortunately, social media offers an amazing source of business opportunities. If you approach it the right way, you can build many relationships that could be crucial to […]
4 Twitter B2B Case Studies – How Tweets Lead to Business
Twitter is now 5 years old – Long Live Twitter! With an estimated user base that is now double that of LinkedIn at more than 200 million users, Twitter is less about what we are doing now and more about becoming a channel for customer service, consumer campaigns, and big brands to engage with their […]
Study: Newspaper ads influence shoppers
via MediaPost Publications Newspaper Ads Still Guide Shopping 04/14/2011. Whatever their financial woes, print newspaper advertising is still a trusted source of information for consumers planning their shopping decisions, according to a phone and Internet survey of 2,502 U.S. adults performed for the Newspaper Association of America by Frank N. Magid Associates. The study highlighted the […]
3 Case Studies of a Successful B2B Blog
Over the last few years blogging has become a recognized marketing tool as a component of a social media strategy. While businesses used to scratch their head as to why they should be fiddling with something that was originally created for individuals, B2B marketing professionals should now realize that a blog can and should play […]
