printForum the conference scores big in the Windy City!

by guest blogger Dean Petrulakis of Rider Dickerson Thank you to all those who attended our first annual conference, printForum the conference! The attendance rate and response from the attendees was awesome! The conference included 11 carefully- crafted education sessions led by some of the most knowledgeable leaders in the industry, an amazing keynote speaker, […]

Did You Miss Xplor 2011?

You can see a bunch of videos from the 2011 Conference & Vendor Forum here And photos from the event here It was my first Xplor experience and I met some amazing people, learned tons in the educational tracks, and would recommend you start planning to attend Xplor 2012 next March!

Augmented Reality Summit – London 6/16

Augmented Reality is in the spotlight. It is receiving attention from bloggers, media and early technology adopters. While potential is high, many have yet to discover and engage in the world of AR. The AR Summit is designed to explore this new dynamic reality and provide delegates with the perfect opportunity to uncover Augmented Reality […]

What You Can Learn from Baby Emerson about Viral Marketing

Another young Canadian has followed Justin Bieber’s footsteps to become an overnight YouTube sensation. There’s a difference though – this fellow doesn’t sing, doesn’t dance and he’s only five-and-a-half-month! YouTube has millions of kid videos, however not many of them managed to fetch eleven million views in a few days. The video titled “Emerson – […]

Infographic: What Are QR Codes

via OllieBray.com: Interesting Infographics (2 of 5): QR Codes (what are they & who is scanning them?). Related articles Who’s Really Scanning All Those QR Codes? (e1evation.com) QR Codes in the big city. How New York may start offering QR Codes for Public Transit… Smart! (realtygo.wordpress.com) The QR Code Statistics you have been looking for […]

Conversational Marketing: The Next Phase of Customer Engagement

With the continued emergence of new technology and channels including social media, mobile, avatars and more, the relationship between brands and their customers and prospects has been changed forever. It’s interesting to consider the role of technology in these increasingly dynamic relationships. For some, it’s been an inhibitor; for others, a great catalyst. Enterprise marketing […]

7 Website Improvements That Will Increase Sales Now

If your website still looks like an online brochure, then you are missing out on the most effective lead generation tool that you have. These seven website design tips will make it easy for your website visitors to become your ideal customers: 1.  Place an identifying tagline at the top. Tell your customer where they’ve landed. […]

Xplor Highlights Networking Events for April 2011 Conference

From E-Document News: Xplor International announced a series of networking events scheduled for their 2011 Conference and Vendor Forum, held April 5-7, 2011 at the TradeWinds Island Grand Hotel and Conference Center, a AAA four-diamond, 584-room resort destination. Starting on Tuesday and ending on Thursday, the 2011 Xplor Conference and Vendor Forum has intermixed “lighter […]

How Objections to Social Media Are Killing Your Business

One of the most common objections to social media is that it’s a fad; here today gone tomorrow. There is truth in that the social media sites we have today grew out of other sites: LinkedIn (2003) evolved from SixDegrees (1997) and Friendster (2002), then MySpace (2006) gave way to Facebook (2004) when it opened itself up […]

How to Track QR Code Results

QR codes continue to gain attention as shown by Google Trends. Roughly one out five Fortune 50 companies use QR Codes although this usage is mainly to extend information distributed in advertising based on Burson Marsteller’s research. While QR code usage may be limited to large and/or geeky-oriented companies at this point, shouldn’t you at […]

INFOGRAPHIC: What Makes the Modern Media Agency

The Modern Media Agency Series is supported by IDG. With the explosion of mobile devices, advertising dollars will begin to shift to mobile for tech marketers this year. IDG Global Solutions President Matt Yorke explains why these trends should not be ignored. See full article here: What Makes the Modern Media Agency [INFOGRAPHIC]. Related articles Infographic […]