Kodak Hosts Discussion on the Future of Book Publishing
Press Release: ROCHESTER, N.Y., Jan. 31—While the book market overall will remain relatively flat over the next three years, digital technologies will provide new opportunities and better processes for content creation, delivery and production. That perspective was one of many shared by participants during an expansive roundtable discussion about the future of book publishing. Held […]
Increase Business with the Cloud
Part of being a proactive business owner is identifying business goals and determining how to meet those goals in a cost-effective manner using available tools. Some of the most accessible business-growth and improvement tools today are web-based applications that reside in “the cloud” — commonly called “cloud computing.” Wikipedia defines “cloud computing” as, “Internet-based computing, […]
1/1: Interview with Skip Henk President/CEO Xplor International
I have had the pleasure of working directly with Skip Henk as a media sponsor for Xplor 2011. He is a perfect example of old school experience embracing the new media culture and I am very grateful he was able to take some time and respond to a few questions for all of us. In […]
Comparing Competitive Costs – The Way to Win
This question always seems to vex the non-financial folks: how can I sell it cheap? Top management wants to know: are they the low cost producer—or are we—or who is? Manufacturing and purchasing folks want to know: what target do we need to hit on costs, purchase prices, etc.? And in the very beginning, designers […]
Use code XPLOPMC and you can attend XPLOR 2011 for FREE!!!
The Xplor International Conference & Vendor Forum can best be described simply as a “one of a kind” event. It is the perfect blend of information, knowledge and networking, integrating both the end user and vendor communities in a three day, intimate format April 5-7, 2011 in Tampa, Florida. This year’s theme is The Next […]
Replay Now Available: Adobe Webinar on PDF/VT
PrintMedia Centr was honored to host a webinar today presented by Mark Lewiecki – Senior Product Manager at Adobe on the upcoming PDF/VT technology that will shortly impact the Printing Industry, specifically regarding Variable Data, TransPromo, Direct Mail and the Digital Printing sector overall. A specific list of criteria for attendees was supplied to PMC […]
2011: The Year of The Cloud
If your marketing strategy has not yet moved onto the cloud, you risk getting left behind. But what is the cloud? And how beneficial really is this skywards migration? Alex Aspinall investigates Cloud technology: a new dawn for marketers? Findings published recently by The Centre for Economics & Business Research reveal that the further adoption of […]
Facebook COO: Why we have too few Women Leaders
Women are woefully underrepresented in America’s boardrooms — but often they don’t do themselves any favors, says Facebook COO Sheryl Sandberg. While men are busy climbing over each other to reach the top, women tend to be more retiring and less inclined to talk up their strengths and accomplishments. “No one gets the promotion if […]
Infographic: The Anatomy of a Perfect Landing Page
Via: The Anatomy of a Perfect Landing Page – Formstack.
Integrated marketing begins with experience
Direct Marketing News convened a group of professionals in September for a Valassis-sponsored roundtable to discuss issues inherent in creating direct marketing programs. Participants met at Direct Marketing News headquarters in New York, conferring with editor-in-chief Carol Krol over a range of issues including the challenges and advantages in integrating marketing messages; integrating emerging channels […]
How to Build a Referral Engine
Getting a steady stream of referrals is the dream of most businesses. The right kind of referred leads are pure gold. They are often more qualified, less price sensitive, and more apt to refer business once they become a customer. Many business count on some portion of referred business, but few tap this source of […]
WhatTheyThink Webinar: Digital Print Trends & PODi’s 2011 AppForum
Join us for this first look at where the industry is going in 2011. To provide insight WTT has invited the Track Chairs from PODi’s upcoming AppForum Conference. These four are frontline practitioners and industry thought leaders. Attendees will learn about the key trends and strategies that represent the most profitable opportunities for 2011. When: […]
