The Social Media Change Agent And Customer Experience
by Chris Echevarria Over the past few weeks almost everyone I’ve spoken to has made mention about the horrible customer experience example involving a cable company and a dissatisfied customer wishing to discontinue his service. While there are many folks who have had similar experiences with this particular company, myself included, there’s a new weapon in […]
1/1 Interview With Vitaly Golomb of Keen – Print Technologist, Venture Capitalist And Founder of #FuturePrint14
A few years back I stumbled upon a tweet with three simple words, “Print Is Big” and a link. After clicking, I basically went into sharing overdrive, and tracked down the people behind it – Keen. After a little digging there I found Vitaly, and the rest is history! I know some people out there with […]
The Top Five Things We Think We Know About Social Media But Really Don’t
by Jeff Lewis, Group M Cross-Media Marketing and Public Relations Remember MySpace? It’s still around but it’s not even close to what it used to be. How about Orkut (recently shut down by Google)? Of course you don’t. What about Google+? Anyone using that? Even though Google is by far the most popular website ever […]
Ten Sure Signs You Are a Print Junkie!
There have been many times in my career where the satisfaction of making the impossible, possible, has induced an overload of endorphins! Even if others didn’t say thank you, and ten more jobs were dropped on my desk without any acknowledgment of the miracle pulled off, I knew for that moment I was a […]
ASK ROCK: Breaking The Old Print Business Model
Dear Rock, Major frustration. My father runs our printing business, and while I love him and respect him for all he’s done for us, he doesn’t seem to realize that he’s missing out on some big opportunities. We are not embracing technological advancements, and our revenues are slipping. How do I convince him to either […]
1/1 Interview With Francis Atterbury, Bookmaking Pioneer And Craftsman At Artisan Books
There are a few print companies out there who become the default “name” used as the example when discussing a specific print product, and Artisan Books is one of them. After a brief exchange with Francis Atterbury, I understand why. Who wouldn’t default to the man who states, “there will always be a market for […]
#UKvUSA What Should Printing Companies Sell?
In round one of my blogging duel with Matthew Parker… it’s fair to say #UKvUSA Whose Responsibility Is It To Educate Print Buyers? was won by TEAM USA! Going into round two I am equally as focused for the win, but with an opponent like Matthew representing the UK, it could easily swing his way this time – and every […]
Full Comparative Study Results For Women in Graphic Communication Are In!
In November of 2011 I set off on a mission to help Dr. Twyla J. Cummings, Senior Associate Dean and Professor, Graduate Executive Board Advisor, College of Imaging Arts and Sciences at Rochester Institute of Technology round up some participation in a study aimed at determining how women are positioned in our industry today, compared to […]
Keen Systems Announces Future Print Conference 2014
July 7, 2014, San Mateo, Calif. — Keen Systems, Inc., known for its award-winning web-to-print solution, has officially announced the Future Print Conference 2014, to occur September 5, 2014 at the Grand Hyatt San Francisco. The conference brings together innovative leaders from print, online marketing, and social media to talk about where marketing is headed […]
1/1 Interview With Trish Witkowski, Chief Folding Fanatic At FoldFactory.com
Trish Witkowski is one of those people who can command a room, or a video frame, simply by stepping into it. She is authentic, informative, and always printspirational! Her legendary Fold of The Week videos have given her well-deserved print industry celebrity status, and she is the only person I know that could make a barrel […]
Photoshop CC update improves font search and integration
Even though Adobe rolled out new Photoshop features in January of this year, Photoshop CC (Creative Cloud) 2014 just added new updates on several new features, including more flexibility with fonts. Many of our PMC readers are beta testers and may have seen and used these features already, but now they’re now official for your customers […]
Vertical Marketing And The Print Provider
An overview of the DMA IMW 2014 event, a potential resource of new business for smart print providers. by Thad Kubis Based on my experience and my attendance at the very interesting, active Direct Marketing Association (DMA)-sponsored Integrated Marketing Week (IMW) 2014 event, I would say the key to developing new business for any print […]
