The Wonderful World Of HP High-Speed Inkjet At #Dscoop9 [video]
There are a few things you can count on when I go to an industry event: You’re going to learn something, you’re going to meet cool people, and you’re going to get inspired by something. To achieve those goals in the simplest way, just look for the HP booth and find Pat McGrew! Even though […]
SCODIX Takes Print To Sensational At #Dscoop9 [video]
If you were following my tweets from Dscoop 9, or near me when anyone mentioned “the name” at the conference, you might have noticed I was a bit obsessed with Scodix. Now my obsession is not new, but it has admittedly approached stalker levels, and let me tell you why… METALLICS. When I walked into […]
#Dscoop9 – From The Community, For The Community
I am fortunate to be able to attend a few industry events every year. A couple I have the honor to present a session or participate on a panel or two, GRAPH EXPO lets me loose to create The Printerverse as a show floor feature, and for the rest I put on my press pass […]
Creating Relationships with Personalized Direct Mail
by Randy Hardy As I’ve noted my recent posts, most marketers try to reach their target audience by using multiple marketing channels to get their message through. And while new channels such as mobile and social media are getting a lot of attention, recent studies show that print continues to play an important role in the […]
Newsweek Is BACK In Print And Positioned As A Luxury Product
This is a great story and it’s all about “re-thinking print“… my 2014 theme for PMC! Let’s recap: 1. Giant publishing family sells Newsweek to media mogul who spends millions trying to revive readership. 2. Mogul gives up and sells to IBT Media, a small digital publishing company. 3. IBT recreates Newsweek to be web-only. […]
[infographic] Responsive Web Design: Hope Or Hype?
Last February I lead a panel titled “Building The Bridge From Print To Digital Through Design” at Graphics of The Americas 2013. The panelists were (with their titles at the time): Jorge Suria President, Hooah Interactive Communications, Penny Stamp Design Manager, Element LLC/Freelance Designer, and Chad Chelius Instructor, Author, Consultant at American Graphics Institute. It didn’t take long before my questions moved to responsive design […]
Are We Our Worst Competition?
Amidst all the chatter about the poor hotel conditions in Sochi, the spring-like weather in Russia where it should be winter, Bob Costas’ terror alert worthy pink eye, and of course – the ring #fail, there is another Olympic story I’ve been tracking: Team USA’s Mach 39 Hi Tech Speed Skating Suits! To give a […]
When Is The Time For Commercial Printers To Consider Adding Inkjet?
by Elizabeth Gooding If you’re a commercial printer, let me first thank you for not skipping this article. I understand that the knee-jerk response to my question for a lot of you is an emphatic “NEVER!” I’m just here to say that never is a very long time. For all the PR coverage that digital […]
Case Study: Do Personalized Communications Increase Local Response Rates?
by Randy Hardy In my last post, you learned which aspects are important to consider before starting to use personalized communication in your direct marketing campaigns. You also learned that individualized elements like a PURL or a personalized map help you generate greater attention with your campaigns, which leads to better results and increase your response […]
Customer Experience: Does Yours Start With A Wait?
by Chris Echevarria For those of you who follow my posts, I shared with you that I am in the process of obtaining my certification in Customer Experience and that I would share some of the most interesting practices and take-away. From the second weeks’ materials I want to share with you something that really struck […]
The Key To Personalization Marketing Is Knowing Your Goals
Bringing Personalization Into Your Campaigns by Randy Hardy You’ve listened to the experts and realize how important personalization is to your marketing campaigns. You have the technology, and know that with relatively simple data you can add personalization to your campaign. Before you start to use personalization, you need to put some thought into how personalization […]
How to Market Your Printing Company to Millennials
By Katherine Tattersfield Hey print providers—are you targeting me yet? Maybe you’re ignoring me because I don’t own a business…yet. Well, do so at your own peril. Those of us on the older end of the Millennial spectrum are 30 already. It’s high time you started taking us seriously. We are pushing forward with our […]
