HP Powers Up Publishing!
I started sharing a link to HP’s new publishing focused site the other day because I LOVE when companies get aboard the “let’s find new ways to help you grow your biz, and keep the presses pumping” train. This is the first time I had come across a focus specifically for publishers, who have been […]
[Infographic] Latest Graphic Design Facts and Trends for 2014
The good people at iStock asked leading designers around the world for their top trends in 2014. Since we’re almost one month into this dance, I thought this infographic would be a fun refresher for the community. Several of these trends are especially relevant in the printing industry, although I’m not sure about the comparison […]
#PrintBig: Printerview With Washington Graphics
Your resident Print Geek has some very special people to introduce to you today. I met the wonderful Washington Graphics team at #PrintChat, the inkiest Twitter chat in social media land (shameless plug: join us on Wednesdays at 1pm Best Coast Time, 4pm East Coast). Their CEO Bob Morgan and Marketing VP Kate Gansneder impressed […]
The Power And Challenges Of Personalized Marketing Communications
by Randy Hardy Are You Talking to Me? Anyone involved in marketing today knows that to get heard by your audience, you need to deliver a personalized message that speaks directly to them. Personalization has been proven to improve response rates and create a greater connection with the recipient. Printed personalized direct mail pieces […]
20 Questions With @HeidelbergUS HQ!
Greetings Citizens! I am honored to let you know that I have been invited to Heidelberg HQ in Atlanta to represent the Printerverse at a very cool event on January 29, 2014. I will be sharing the launch of a new product with all of you LIVE through the magic of social media! And after […]
Take the #ONETHING Creative Challenge!
Trish from the FoldFactory.com said it’s her New Year’s Resolution to get you to be more creative in 2014. I share her sentiment, only my call to CMYK action is on the individual level, not the commercial realm. I’ve been a busy print geek lately; I’ll tell you what’s been occupying so much of my […]
Turn GIF's Into Cards Using Lenticular Printing At Gifpop!
Starting last year there was an explosion of creating and sharing animated GIF’s online. Recognizing the trend, and acknowledging that ONLY being able to share through digital media was limiting, Gifpop! was born as a way to bring this art form into the real world using Lenticular Printing! The system is simple – you upload […]
The CMKY Manifesto: Re-Think Print in 2014
I am declaring the following topics OVER and DONE WITH in 2014! Anything claiming or alluding to print being dead, dying, or in need of a health plan. Who thinks print is dead? LOOK AROUND! Go into a grocery store. Music didn’t die when they stopped producing 8-tracks, albums, and cassettes; only the delivery device has evolved. […]
The First-Ever 3D-Printed Book Cover Has Arrived
Ok, perhaps there IS a commercial use for PRINT and 3D Printers after all! Thanks to Gary Jones from PIA for sharing this in my LinkedIn Group! Check It Out: The First-Ever 3D-Printed Book Cover The limited edition of ‘On Such a Full Sea’ brings publishing into the future (or, rather, one possible future) By Lily Rothman @lilyrothman […]
Are You Pricing Print Without Including Value?
A commodity is defined as something that is bought and sold. Commoditizing is defined as rendering (a good or service) widely available and interchangeable with one provided by another company. As a print customer, those are two different things – if Printers want them to be. We all know how we got here. The economy […]
Some Video Aids To Achieve Success On Your Lean Journey
By Terry Rayner Lean is incredibly simple; however, it requires passion and perseverance. If you are starting out on a lean journey I would suggest that you get your entire company together and tell then why you are implementing Lean and the benefits that Lean will bring. The web is a great place to find support […]
Profit is Paramount in Prognostications for Print
by Sandy Hubbard, Print Futurist There are new opportunities everywhere for printers. Diving into growth areas can be risky, though, so I recommend partnering with trusted experts or trade providers until it makes sense to pull services in house or buy new equipment Here are ideas for services to add in the new year: Printed […]
