College Uses Augmented Reality OOH Banner To Recruit Students
Here is a great use of cross media marketing! A printed banner connects people (and potential students) with a digital experience that offers them a glimpse into campus life. The video below doesnt show if there was a way to connect and get more information, but that would just be icing on the cake since […]
Who’s REALLY Consuming Print?
“In the last decade, while the digital marketing space has gotten noisier and considerably less effective, print has enjoyed a renaissance of increased conversion rates and marketing return on investment. Customers actually appreciate getting a nice postcard, well-designed catalogue, or personal thank you note in the mail today.” (via www.printisbig.com) A couple of years ago I […]
A Whole New Print: Is 3D Printing Coming To Your Local Print Shop?
By Ben Freund If you haven’t already heard, 3D printing is one of the hottest developing technologies coming to market. One of the biggest questions about it—for readers of PrintMediaCentr, especially—is how 3D printing will impact the traditional print industry. I’ll cover the argument in favor of 3D printing becoming a tool for traditional print […]
10,000 NFC Ad Panels Go Live Across The UK
Hear that? It’s the sound of progress! Sure there are soon to be antiquated QR codes on these out-of-home ads, but have no fear, as soon as all mobile devices are enabled with NFC readers they will be distant memories! I have been writing about NFC for over three years pretty much waiting for this […]
3D Printing: How Long Till The Revolution?
This is pretty interesting. The infographic depicts when every American will have a 3D printer in their homes based upon the adoption rate of PC’s. It took 35 years (from 1975 to 2010) before there was 1 PC per person in the US per the data below, and I wont do the spoil alert thing, […]
Dita Von Teese Models 3D Printed Dress
It’s not the first 3D printed dress, but having Dita Von Teese model it might ultimately make it the most famous. I saw an interview with her about it this morning and she said that it was “comfortable” to wear. The dress was printed in sections and then constructed to allow for some movement, but […]
THiNKing About How Printed Electronics Will Impact Print & Consumer Packaging
THiNKing About How Printed Electronics Will Impact Print & Consumer Packaging @ Ryerson University on March 28th by Andrew Wong On Thursday March 28th, students at Ryerson University’s Graphic Communications Management (GCM) program will be hosting its annual colloquium event. This event consist of two seminars, featuring experts from the print and packaging industry and […]
HP Live Photo App Turns Photo Prints Into Augmented Reality Videos
This is a great idea and of course since the App works with print it’s even cooler! Im not a big photo sharing person in my real life, but Im thinking of other ways to use this tech that make more sense for me. For example, using the app to add a little photo to […]
Trade Show Swag Moving To #NFC For Engagement
Until I watched this video, I really believed the NFC process was way more complicated than it appears to be. Even if this is the most basic use of the technology, it seems doable by pretty much everyone with an NFC enabled device, and a little patience. This was posted in Nov of 2012. NFC […]
Polytron Technologies Unveils Transparent Phone (VIDEO)
Technology is cool. There is no denying that, at least in my book. While in most recent times the tech advances have been to the detriment in many ways to the longevity of print in certain channels, this situation is actually quite interesting. At Graphics of The America’s last week I held a panel […]
Are These Ads Worth the Paper They’re Not Printed On?
This article from the NY Times was sent to me to share from my friend Warren Seidel at Unisource Worldwide. I have modified it but the full article is here: Are These Ads Worth the Paper They’re Not Printed On? – NYTimes.com. My apologies to the author, but also a HUGE thanks for covering our side […]
LinkedIn’s Recent Marketing Promotion Proves People Suck At Math, And Love Themselves
Did you recently receive an email from LinkedIn congratulating you for having one of the top 1%, 5% or 10% most viewed profiles for 2012, and share that through social channels? Congratulations might not exactly be in order then, since you are also among the masses of people who fell into the brilliant trap of […]
