Why Do Luxury Retailers Use Direct Mail? It works!
There are formulas that can be used to figure out how much it costs to acquire a new customer… But do those same formulas calculate in the “emotional response” factor? Let’s face it, if you can afford a $66,950 private jet excursion you are probably treated differently in all areas of your life, not just […]
Free Webinar: Price & Demand Outlook 2013 for Publication Grade Paper
Join i2live webinar presented by Verle Sutton: Price & demand outlook 2013 for publication grade paper. Wednesday, October 3, 201211 a.m. Pacific Time (San Francisco, GMT-07:00)Online webinar (no charge, but seats are limited) Register Now Verle Sutton, editor of The Reel Time Report, will address the following topics in an exclusive and free i2live webcast. • […]
NEW INPLANT PLACE DEBUTS ON THE GRAPH EXPO 2012 SHOW FLOOR
For More Information Contact: Debbie Vieder Phone: 703/264-7200E-mail: dvieder@gasc.orgTwitter: #GraphExpo NEW INPLANT PLACE DEBUTS ON THE GRAPH EXPO 2012 SHOW FLOOR Multi-faceted Networking and Education Hub Open to All In-Plant Professionals Reston, VA-In-plant professionals from education, corporate, […]
Cardboard Packaging That Creates A Forest Ecosystem
This is video is from March of last year but its making it’s way around, or possibly back, through the packaging circles. Since I didnt see it before, I’m going to assume you guys didnt either and it’s worth a share. No matter how many times, or months this has been around, its still a […]
1.3 Trillion Reasons To Use Social Media At Work
For all of those out there in companies with no social media presence or that dont “allow” social media activities at work, here is a nice article to print out and pass around. Usually improving the bottom line does get the right people’s attention. It’s also interesting to note some of the less-hyped ways social […]
Cross Media Show 2012: The After-Buzz by Matthew Parker
CrossMedia: Why there was a buzz around this show (and why I was buzzing too) by Matthew Parker Launching a new show is always a big gamble. But Cross Media appears to have put in a successful first show. I spent two days at the show, presenting, networking and learning. And it was certainly a […]
Guinness World Records 2013 Takes a BITE Into Augmented Reality!
I was soooooo excited about this and was on my way to buy it when I found out after going to iTunes that the book and the app arent available until September 11, 2012!! Guinness does have a nice preview up and was cool to see SOCIAL MEDIA RECORDS in there! The use of AR is […]
The Top 10 Reasons Why In-Plants & Print Centers Should Attend GRAPH EXPO
Why In-Plants and Print Centers (Corporate, Education and Government) Should Attend GRAPH EXPO By Elisha Kasinskas, Marketing Director, Rochester Software Associates, Inc GRAPH EXPO has reached out to in-plants and corporate, education and government print centers to find out what they want to see and hear at this year’s show. In a truly collaborative effort, […]
Augmented Reality Helps Aliens Bursts Through Chests Everywhere
Love him, or hate him, that little freaky Xenomorph from ALIEN literally burst from John Hurt’s chest and into pop culture immortality. In what can only be described as the perfect marriage of concept and technology, the Swedish company FingerFunk has created an APP to recreate this iconic scene with the help of Augmented Reality. […]
Infographic: The State of Graphic Design
Welcome to the 2012 edition of the State of Graphic Design! via State of Graphic Design | Smartpress.com. Smartpress.com conducted a survey to aggregate the opinion of dozens of the best and most-talented graphic designers in the industry. The results were turned into a success factors/guide document in form of an infographic. This year the […]
Budweiser Extends Happy Hour With QR Code Campaign
This is from Y&R Ecuador and launched in May 2012. It’s making the rounds in the US now. The premise – kinda cool – if you want more hours to your HAPPY HOUR buy a Bud, scan the QR code and add 1 minute to the BUDCLOCK. Do the math, 20 scans, adds 20 mins […]
8 Reasons Mail Succeeds in a Digital Age
I suppose information on why mail is still a relevant medium from the POST OFFICE is much like information from Dairy Farmer’s on the nutritional benefit’s of milk in that the cream will always rise to the top – oops punny! Have you ever seen a bad stat from the USPS on mail? – I […]
