The potential in printing electronics: Video from TED2013
This is REALLY COOL… and a great story of perseverance and ingenuity! Kate Stone: The potential in printing electronics Kate Stone is the Founder and Managing Director of Novalia, a company that specializes in interactive printing. Her work combines physical prints with digital electronics. via Watch “Kate Stone: The potential in printing electronics” Video at […]
Are Paperless Bills and Statements Really Better for the Environment?
This week, Two Sides will launch a nationwide educational initiative to engage and encourage major U.S. corporations to adopt best practices for environmental marketing and end the use of misleading claims about the sustainability of print and paper. You can read the press release here. For more facts on the sustainability of print and paper, […]
Social Customer Service [infographic]
via Social Customer Service [infographic]. Social media has allowed companies to become more responsive than ever before. Today’s infographic Social Customer Service: The Next Competitive Battleground shows us that companies are responding quicker than ever to their customers complaints. In fact about 84% of social media use is geared towards improving customer service.
The Most Social Cities & Landmarks Per Facebook
Some of these make sense Landmark wise: Times Square, The Colosseum … some of these make sense as being Stadiums and Concert venues so people would “check-in” and there are consistent audiences… but in Oslow, Norway TGIF Friday’s is the social hot spot? They must make one hell of a burger! Any one even been? click […]
Will Verizon’s New Data Pricing Be The Real QR Killer?
Beware of the new threat in town… MOBILE DATA PLANS! In the new pricing structure, a consumer can choose to pay MORE for a super-sized data plan and life goes on for them as normal. If they choose a tiered option, then they pay for the amount of data they will access – like choosing […]
Direct Marketing Gets Eco-Friendly
In the wake of Toshiba’s failed attempt for a National No-Print Day, I am going to be more proactive and help get Print & Paper’s greener messages out there for you to share as you wish… and please, do share them. We live in a bubble of our own industry and the perception of the […]
QRmovie Integrates QR Codes Into A Moving Image
Roger Smolski over at 2D Code never disappoints when it comes to spreading the word on QR, especially new applications and technologies surrounding them. If you don’t follow him on Twitter, you should @RogerSmolski. Here is his latest find… by Roger Smolski Nerdindustries (great name!), a German innovation lab based in Hamburg have developed a software […]
Why Stopping Toshiba's National No Print Day Worked, and Why it Shouldn't Have
10 days after the announcement of National No Print Day, Toshiba pulled the plug and victory celebrations broke out through The Printerverse. Victory is a strong word. It implies a winner and a loser, but there is some grey area here too. Ok, in the movie version yes Toshiba is the villain and Print & […]
Free Wi-fi, Friend or Foe? [infographic]
via Free Wi-fi, Friend or Foe? [infographic]. As mobile devices become more and more popular the demand for easy access to wi-fi increases as well. It is already pretty easy to access wi-fi in most places including coffee shops, restaurants, the mechanics, etc. Access to wifi will only become wider spread and easier to access especially […]
App Has Beer Fans Seeing Gnomes with Augmented Reality Coasters
Oops – a little late on this one since Gnome week was June 6-9th. Still cute – unless it’s 3am and the Gnomes start looking a little too good, leading to the World’s Smallest Walk of Shame! A small Belgian beer brand is hoping little creatures help it make a big splash across the U.S. […]
Ad Agency Rethinks Coffee Cup Sleeves As Newspapers
This campaign will be added to my list of things I wish I came up with. The brilliance here is that the initial audience is already there – coffee drinkers. They don’t have to first create coffee drinkers/customers/fans etc. The campaign only enhances the experience of having your coffee, which you are already having! This […]
Mobile Control of Duplo Machines? Yep, There's an APP for That
Im catching up a bit on posts since PMC had hack aftermath over the last week+, and this is one I saved to share. I read yesterday that this machine will be at Graph Expo! That is cool to see it in action, but not being a Printer or a Finisher, seems weird to me […]
