The Road to drupa 2012 and More from Pat McGrew M-EDP, CMP – Part 11
Does your dm have a fan base? Do people post pictures on the web holding your direct mail piece? Customers of Zeb do!
Video: The Guardian uses "Three Little Pigs" to show how print, online and social media intersect
This is quite brilliant – Black comedy with a spin on a fairy tale, mixed with a poignant message about how quickly print and online worlds collide, mixed with a marketing message that The Guardian has it all covered. A perfect blend of style and substance to enjoy a little 2 min break from the […]
Shape-changing Hot Magic Cup
From World Packaging News… Japan – With the Surprise-Eco Container or Hot Magic Cup, consumers need no longer have to cope with the heat from paper cups containing hot liquids scalding their fingers. This seemingly ordinary-looking cup from Tokan Kogyo Co Ltd (part of the Japanese packaging conglomerate, Toyo Seikan Group) automatically changes its outer […]
Behind the scenes of Landa S10 nanographic printing press
This is one of the best videos Ive seen so far explaining in detail (that I can understand since Im not a printer) what this Nano thing is, and can do. Cheers to PrintMonthlyTV – and check out the rest of their videos from drupa too! Gerry Mulvaney speaks to Padraig McGarrigle about the Landa […]
The Road to drupa 2012 and More from Pat McGrew M-EDP, CMP – Part 9
Pat titled this video “It takes a village to create a variable data campaign” and provided this description… “Here is the story of a print sample that took two printing technologies, one agency, a fabulous printer, and a lot of support to execute on the vision of a true variable data campaign for drupa.” And […]
The Road to drupa 2012 and More from Pat McGrew M-EDP, CMP – Part 8
This is an EXCELLENT example of personalization through segmented publishing that has revenue generation built into it. In this case, instead of selling one ad to HP to showcase one product to everyone, the publisher broke out the paper into three targeted editions making it possible to sell HP three spaces, showcasing three products, to […]
The Road to drupa 2012 and More from Pat McGrew M-EDP, CMP – Part 7
This is cool… and is GREAT PRINT. I feel weird not saying more, but when you have Pat McGrew showing you something, Ive learned to just sit back and listen…
Intelligence Driven Communications Division = Mr. Printer
by Nigel Cliffe A great headline caught my eye this week – Intelligence Driven Communications Division created by Communisis, a £200m ($300m) Print Group. Deciding not to take the path of organic growth, this company is acquiring small niche companies in order to become the company I have suggested a printer needs to become to […]
The Road to drupa 2012 and More from Pat McGrew M-EDP, CMP – Part 5
Live from drupa 2012! by Pat McGrew The first couple of days at drupa 2012 have been exhilarating! The weather has been gentle, spots of rain and clouds but generally more than enough time to get outside of the halls for a quick whiff of fresh air and a bit of quiet. If you have […]
The Road to drupa 2012 – and More from Pat McGrew M-EDP, CMP – Part 4
A sneak peak at the HP DM zone…
WikiCells: Bottles that could be EATEN once you've drunk what's inside
This is from The Daily Mail but I did include other references since that is not one of my “go-to” sources for news and information. Future bottles could be eaten after scientists developed an edible material that can taste like the drink inside. The product, a membrane created using a biodegradable plastic combined with food […]
VIDEO Infographic: A Marketer's Guide to Pinterest
This is pretty cool… a video info graphic from MDG Advertising – hmmm infovideo? Well whatever we call it there is no question that the subject matter is clear – Pinterest is here to stay and IF your audience is using it (most likely a good portion is) then you should be too. I know, […]
